Benefits of a website for small business

Benefits of a website for small business

Despite the spectacular growth in technology, the number of small businesses without a website is freaking high. websites are essential for the success of an enterprise both online and offline, but as surveys indicate 35-40 of micro-businesses are yet to implement websites

Now more than ever, thanks to the advent of mobile devices, consumers are searching for brand information on the web on their own. Bombarding consumers with TV, radio, or billboard adverts only is not enough, because as reports indicate, they are a lot more trusting of businesses with quality websites. 52.5 percent of internet traffic comes from mobile devices; you don’t want to miss on these numbers. There are various websites you can implement to stay ahead of the competition.

Types of websites that can help a small business grow

• Blogs
• Ecommerce site
• Services website

Why should small businesses invest in a website?

Entrepreneurs do not operate in vacuums. You need to be surrounded by suppliers, customers, investors, etc. Communication is, therefore, vital, and that’s why you need to build a strong internet presence. But establishing a strong online presence is not just for sharing information but building credibility too. Consumers need information because they want to know which brands are the real deal, and surveys indicate that 56% of them won’t trust brands that lack websites.

The only business that can afford to miss a website is the local handyman’s operations. Otherwise, if you want to compete and survive, having a website for your business operations is key. Here’s a look at how a website can boost a small business:

1. Exposure to a broader audience

Websites are far-reaching; they put your small operations on the map because they can be accessed anywhere on the map. You may discover potential customers in other regions you knew nothing about. That’s the beauty of websites, not bounded by space unless you have to restrict it to specific regions.

2. Saves on advertisement costs

Don’t shy away from setting up a business website because you are afraid of the costs. In fact, websites can be cheaper than traditional advertisements in the long run. Printing and distribution costs tend to accumulate, a website, on the other hand, can serve as an online brochure, and you only have to update it from time to time. Plus, if you use a content management system (CMS), the cist of updates is almost non-existent.

3. Easy access to new leads

Most new website visitors are referrals from your existing customers. They come with some knowledge of your products and services already, and converting these leads is easy.

According to an Inbound Marketing report, 8 out of 9 enterprises that employed blogging as part of their marketing strategy, said they acquired new customers.

4. Provide 24/7 service throughout the year

Websites such as e-commerce portals that run on a 24/7 basis allow buyers to get products and services whenever they need them, and this increases trust and brand loyalty.

5. Can be used to advertise vacancies

You can post jobs on your website for interested people to respond after vetting your business.

How much does it cost to build a website?

There are 3 types of websites, but in terms of design, all can fall into two categories – basic information website and feature-rich website. Depending on what design you want, the cost can go from a few hundreds of dollars to thousands.  For your website building needs, you need a team that is familiar with domains, hosting, design (themes, plugins, SEO, etc.) to help you set up a user-friendly, functional website.

For your website design needs, contact Philipwmarketing.com, their years of experience in the web building field puts them in a unique position to deliver high quality websites. Feel free to contact Philipwmarketing for a free quotation.