New Media Interactivity
Considering technology as just a tool means it is a way through which current practices are automated hence made easier or more efficient. As innovations lead to new tools, these can be used to create new ways to manipulate, converge, and instantly transmit various forms of media. Technology has automated the communication process between people in multiple regions. New media connects people from different cultures in a more sophisticated way than before by eliminating the concepts of space and time (Eadie, 2009). Human interaction is greatly interconnected, and information from different locations is readily available and easy to retrieve. The digitization of new media has allowed manipulation of data into various forms. This transformational process is instant, using multiple features in electronic devices. Therefore, information can move freely, spontaneously interconnecting different users of the media.
The intercultural impact of new media makes the statement more complex as technology, in this case, goes beyond functioning as just a tool. New media not only makes communication between different people easier, but it changes the perception of people ad culture in terms of the experiences it offers (Chen, 2012). Connections become personalized to individual tastes and passions, allowing individuals to manipulate messages in the general media. Multiple people can interact at the same time without interfering with the individuality of users. There exists virtual communities where people can create imaginary realities and experiences, interfering with the cultural identity of users.
In conclusion, although the media was initially created to enable communication between people in different areas, it has evolved beyond that. The new media is a way people can have new experiences and relationships, a new method of viewing the world.
References
Chen, G. M. (2012). The impact of new media on intercultural communication in global context.
Eadie, W. F. (Ed.). (2009). 21st century communication: a reference handbook. Sage Publications.