Application of Porter’s Model in Quebecer’s Business

Application of Porter’s Model in Quebecer’s Business

The key concept of Porter’s Model

Porter’s Model for gaining competitive advantage is helpful in determining the scope of an organization that it is having in its industry. This scope is the key to success for that organization for increasing its profitability in the competitive market. As it is one of the critical challenges of any organization for acquiring competitive advantage in its industry over the other players, Porter’s Model can help to create values required for that advantage (Islami et al. 2020). Moreover, it is useful in creating a way that the competitors will find difficult to understand. Regarding this, the concerned model relies on the sustainable practices of differentiating and low-costing techniques.

A specific focus on differentiation techniques can create differences in the activities of any firm. It can be acquired based on the customer requirements, which the other competitors in the market are unable to fulfill. It creates uniqueness for the products and services by increasing their values for the customers, thus increasing the profitability situations.

With the objective of becoming the producer with lowest-cost services in the industry, a firm can make use of the low-cost strategy in Porter’s Model. One of the most traditional methods for this is achieving economies of scale, where a large number of products can be manufactured within a short span and with the lowest applicable costs (Echchakoui, 2018).

Use of Porter’s model as a competitive strategy for Quebecer Printing

Quebecer has proper printing operations in the domestic market, which has expanded through extensive acquisition activities, and this has reduced the power of its competitors in the market. However, with the expansion of its activities in the international markets, Quebecer may find it challenging to expand their market due to the presence of competitors in the foreign market (Bhattarai, 2018). Hence, Porter’s Model will find its place in its activities for increasing its success and profits in the foreign markets.

• It can effectively increase the market penetration process of Quebecer by keeping prices low, along with maintaining high-end printing services. This is achievable for Quebecer with low-cost factors.
• The customized services that Quebecer are prioritizing need, including pricing options, due to the presence of various customers from different income groups. It is effective through the differentiation strategy, as the value of its printing services can increase for every customer, apparently giving rise to higher profitability.
• Various new products and services can be developed by Quebecer with such a strategy with the help of unique production techniques and innovative ideas.
• Among all others, the quality of the printing services is an essential factor, which is required in the services of Quebecer for gaining new customers in its target market area. This is one of the positive aspects of the differentiation strategy.
• As quality can be maintained with the use of advanced equipment and quality raw materials, it is required for v in assessing if its suppliers are meeting the quality standards of the mentioned requirements. In case the standards are not matching, it is advisable to change them and acquire the ones who are supplying genuine products. It can help in maintaining the quality services of Quebecer.

Reference List

Bhattarai, D. R. (2018). Competitive Advantage of Firm Strategy. NCC Journal, 3(1), 30-43.

Echchakoui, S. (2018). An analytical model that links customer-perceived value and competitive strategies. Journal of Marketing Analytics, 6(4), 138-149.

Islami, X., Mustafa, N., & Latkovikj, M. T. (2020). Linking Porter’s generic strategies to firm performance. Future Business Journal, 6(1), 3.