Scott D Seligman,
Scott D Seligman, the author of Chinese Business Etiquette, is a master’s degree holder from the University of Harvard. He is a New Jersey native and lived for more than eight years’ in Orient. He also taught in Tunghai University, Taiwan. He was among the founders of the American Chamber of commerce in China when he was an executive in the U.S.-China Business Council in their office in Beijing. During the 1990s, he managed Burston-Marsteller in China. He is an author of many articles in china and is one of the authors who wrote Now You’re Talking Chinese and Chinese at Glance.
Chinese Business Etiquette is written in the format of a guiding protocol explaining the etiquette that is required in business success in China. It starts by giving the importance of learning Chinese ways of doing business and how the Chinese operate from the early years. The author shares the first time occasions in the history of China to modern times. He shares the key ideas of the Chinese community since he had lived there and can give evident traits of them without any generalization.
He says that the community has to say for every situation anybody can imagine. There have been sayings that were meant to bring confusion about China. For these, China had to try and prove they could change their situation during the early years. There was no challenge of the identity crisis in China, which faced African countries during the colonization process. The reason is that China was experiencing unfamiliarity in the problem of materials and culture of the West, which was modern at the time. For these reasons, the Chinese created cultural system norms that made them be the lead in the 19th and 20th centuries.