Opening Segment

Opening Segment

The presidential race is a critical undertaking. Victory is often reserved for the team that is prepared and well versed with the race and the factors affecting it. First, this memo will address various issues as pertains to your campaign’s approach and operations. The few issues addressed cover the important aspects of the whole process. The team must understand the significance of understanding the voter – what drives the voter’s actions, decisions, and perceptions. A critical analysis of the Clinton and Trump campaigns from the 2016 presidential election will be addressed.

Context

Through political environment and dynamics research, and analysis, multiple issues have stood out. The public’s perception of a candidate’s intentions is a vital decisive factor that is often the difference between the success and failure of a campaign effort. The Trump and Clinton campaigns of 2016 offer a tremendous benchmarking case for this campaign. The analyses presented are based on campaign videos on various issues to derive ideologies and approaches. In essence, these will be evaluated and interpreted in suggesting essential aspects that your campaign process must consider. 

Task Segment

First, in the advertisement comparison, various issues stand out. First, the Trump campaign in one commercial presents a visual environment of darker images – such as war and violence. Another crucial element is the portrayal of Hillary Clinton as weak. The ad shows clips of her falling. The commentator goes a long way in explaining and presenting the failures and vulnerable moments of Hillary as a senator and juxtaposes this with the presidential post that is various levels more difficult and challenging. In essence, the commercial has practical impacts on the public as it targets a legitimately valid question.

On the other front, Hillary Clinton understood the need for a strong appeal to the public. The commercial titled “Captain Khan” is an excellent example of this practical approach. The ad is a short clip that depicts the father of a Muslim soldier who had passed on fighting for our country. The approach taken by the producers with this approach is the appeal to the public’s softer side by appealing to its emotion. It takes a direct aim at Trump’s open portrayal of his lack of inclusivity and accommodation for diversity.

Summary Segment

Swing states are vital. Any approach must be guided by critical lessons from the analysis offered above, taking this essential consideration. First, it is crucial to understand the various factors and elements of the two swing states of Nevada and Colorado. The diversity in the population is a vital factor. The campaign process and strategy must be geared towards inclusivity and accommodating variety (Greenberg & Page, 2014).

Discussion Segment

The states preset varying demographics, with Colorado having a higher population. The public in these states is depicted as diverse, with the majority being white. The diversity reflects the similarly different expectations, perceptions, and realities borne by these people. The crucial aspect of this approach is the fact that your campaign must be addressed as appealing to this public. For instance, the rates of poverty in both states are 12.9% and 9.6%, respectively. Identifying with these people and presenting them with the potential and chance to handle these and more issues will offer the critical edge needed in this race (Greenberg & Page, 2014).

Also, one must understand the stakes at play in the race for the president’s position. There exist various factors, such as the constant Republican-Democrat tussles of power that often lead to challenges in decision making and implementation. A critical level of appeal is required. It is citing the recent global pandemic issues and the Republican’s Stimulus Package drafting to handle the problem and mitigate the financial impact on the economy (Carney, 2020). It is a critical approach that requires the input of all stakeholders. In many cases such as this, one party takes the opportunity to push its agenda using means that are often derailing. The issue can be anticipated and addressed – to ensure that the government can run sufficiently and implement inclusive public-oriented ideologies and approaches.

Closing Segment

In conclusion, some of the vital recommendations to your campaign are public interest-oriented. First, your campaign must address your strengths. A positive approach and portrayal are critical. Also, it is essential that the public feels attracted to you by ensuring that you understand the vital issues affecting it. Overall, an honest all-round approach to the campaign process must be embraced to avoid the tarnishing of your reputation through some seemingly minor yet impactful issues and choices.