The Marketing 4P’S found in Website

The Marketing 4P’S found in Website

The marketing is defined well when there is putting off the right product at the right time, right place, right time, and the right price. According to the Website of Fashion Nova, the 4P’s of the market is inclusive of the cost, product, promotion, and place. The price has favored them since they have ventured into online trading, which does not need substantial physical investments (Beeby, 2017, May 22). The product is the best choice selection since people are fond of different preferences. The promotion is perfect due to the detailed Website, which aids in the advertisement. The place of trading is ideal since most of the clients have migrated to the online due to technological advancements.

Competitors of Fashion Nova.

From the Website, there is highlighting of the competitors of Fashion Nova. Some of their competitors include ZARA, HM SHEIN, ASOS, among others. Furthermore, there is displaying of the CEO performance of the competitors. For the Fashion Nova, the CEO has a score of 79.0% (“Fashion Nova | Fashion Online for Women | Affordable Women’s Clothing,” 2020). The CEO of ZARA has a rating of 80.0%, and that of Asos is 81.0%.

The competitive advantage of Fashion Nova

The CEO of Fashion Nova Saghian Richard has realized the power of using social media at early on. The social media platforms have played critical roles in making Fashion Nova accessible. The company has invested so much in advertising using the internet, and it has attained more than 320 million likes (“Fashion Nova | Fashion Online for Women | Affordable Women’s Clothing,” 2020). Even though the company has not attained the level of a billion-dollar company, it has the potential to become one. The company is deploying influencer networks to draw more customers to them even though there is an issue of the validity of that strategy. Some are defining it as unethical to influence customers through hacking a code that could direct them to their Website. That aspect of the hacking system brings about the issue of tracking and transparency. It is not ethical for the company to interfere with social media interactions of citizens through redirecting them to their Website (PwC. n.d). It is a case that can lead to cybersecurity since not all people within social media have good faith (Accenture. 2015). It is necessary for the government to take preventive measures and protect its citizens from people with malice intentions across networks.

International aspects of Fashion Nova

Through the Website, it is learned that Fashion Nova is proud to provide service across the globe. Through the Website, the customers can know the default pricing and the conversion rate which is located at the bottom of Website

Design

Corporate design

The corporate plan has defined the photos on Instagram: These photos are of uniformly curvaceous women squeezed in tight and stripped jeans. There are other women with a velvet dress and lace-up suits.

Layout, colors, and appearance

The design of the Website is perfect since it includes large, visible, and clear pictures of ladies in different attires. The attires are of different colors and different fashions. The appearance of the Website appears since even the background was chosen to present images of attires is also appealing. It can be said that there are proper selection and mixing of color, which makes the presentations look appealing.

Relation to other communication channels

Connection to the different communication channels can be said integrated well within the Website. At the end page of the Website, there are some selected communication channels listed. They include Facebook, Instagram, Snapchat, Pinterest, youtube, and TikTok (“Fashion Nova | Fashion Online for Women | Affordable Women’s Clothing,” 2020). All these communication channels are listed on the Website to make sure that there is extensive coverage of the client base.

Consistency

The consistency of the Website is considered perfect. At the top of the first page of the website, there is a listing of all products. There is consistency in the stocking of clothes for both men and women. The clothing includes shorts, lingerie, jeans, marching set, activewear, jumpsuits and rompers, tops, and bottoms.

Recommendations to address inconsistencies

The Website is seen to focus so much on women’s clothing wear and has invested less in the men’s’ wear. Even though women are mostly focused on going with fashions, there is still that percentage of male who would like to be incorporated in fashions. If they could improve on that inconsistency, then the Website would have more male visitors.

Navigation

Organization of products sold; suitability for the target audience

The organization of the product sold is perfect since it deals with fashions in clothing. It is a fact that people keep changing their preferences for fashion, and they want to be in the latest fashions. It is the best choice ever since people will keep buying clothes since it is a basic need. About the target audience, the selection of the product to be sold is the best since people across all ages need clothes.

Product categories

From the Website, the product categories listed there include clothes and shoes. The clothes are mostly for females while shoes attract both males and females. In the Website, the group has well-sorted a scenario that ensures an easy section of products by clients.

Filters

The usage of web filters, in a way, shows some unethical representation. Despite the company presenting fashions, it needs to regulate what to be exposed by those fashions. The dishonest description may corrupt morals, especially if there is extensive exposure to some body parts. In the Website, some images are revealing too many body parts, which is an unethical representation. From the law, it can attract some hefty fines which could affect the operation of the company.

Additional information is deemed useful

The additional information found in the Website includes their declaration of 24/7 offering of services whereby all shipping methods are done according to the scheduled time.

Product Pages

Completeness of information provided

The information provided is complete since pictures accompany it

Support for a purchase decision

The decision to purchase is triggered by the docket of customer care where any queries are addressed

Inspiration/encouragement of sales

The encouragement of sales is based on the high purchasing power of audience who purchases the clothes massively

Checkout Process

Problems that may cause abandonment

Some of the problems which might cause the client to abandon this site are that the shipping cost is not listed. It is an aspect that can bring confusion and misunderstanding in the transaction process.

Compare with other websites

In comparing with other websites, the fashion nova website is appealing due to its organized navigation, layout, and color selection.

Payment options

There are various payment options listed on the last page of the Website. They include AMEX, Amazon Visa, among others.

Analysis of payment choices

The AMEX, Amazon, and Visa are mostly used as the payment options due to their easy accessibility.

Communication

The communication provided includes Facebook, Twitter, Instagram, Snapchat Pinterest, and also the use of mails (“Fashion Nova | Fashion Online for Women | Affordable Women’s Clothing,” 2020). The most social network used is Instagram since it has many followers, which means reviews will be many also. It is through addressing the issue of clients well using the customer care desk that leads to effective customer retention.

Marketing

Marketing is done through social media, whereby a lot of advertising takes place. It is believed that using online platforms is effective due to extensive coverage.

Security

The security of Website is checked through ensuring that clients get information from authorized dealers only. No third party is used in carrying transactions of Fashion Nova enterprise.

SEO

The comparison wit SEO evaluation is that the Website is at the required level. The response time is precise which means that maintenance of Website is done accordingly

Technology

The Website is well organized since it can be easily opened in all search engines such as Google, opera mini, chrome, and Firefox. It is harmonized in a way that it gives similar information no matter the browser used to open it.

Others

Generally, the website score is far much above average in many aspects. The areas which have performed well include giving detailed information, navigation, and layout. Also, the technological point of the Website is up to standard since it is integrated other social media platforms

Recommendations

The Website needs to focus so much on filters so that it does not allow displaying images, which in a way may be seen as unpleasant. In addition to that, the Website needs to integrate more social media platforms to make sure there is a maximum broad coverage.