Cause marketing campaign

Cause marketing campaign

Cause marketing, also known as cause-related marketing, covers a wide variety of firms that aligns a market or a brand with a good cause. The main goal for cause-marketing is to generate both social and business outcomes. Some of the ways for Cause marketing include; buying one- giving one, donations with purchase, volunteerism rally, or even consumer-directed donations.  The increase in chances of a competent, successful Cause marketing aims at authenticity, press coverage, familiarity, and branding of a product.

I support the Sheer Sunglasses company that is responsible for providing customers with specialized eyewear intended for bettering the eyesight of people. Sheer Sunglasses may join hands with a charity group, “Change a life Sponsor a Child,” with the vision and mission of giving eyewear and eyesight to children in poverty-stricken communities. The Cause marketing campaign is scheduled to run for two months from June to July to serve the affected children during the summer.

The company will offer individuals to join the program by indulging them with the hashtag brand name known as #Better Vision for The Children # on the beauty of the world. It will also provide an offer on buying one and giving one. This will attract more customers for treatment; since the hashtag may be spread through the media, T-shirts, post, or even the News. The brand will be widely disseminated, attracting more customers and children with eyesight problems. Sheer glasses will offer content for its consumers to share in person and online. Awareness may be increased in the future when consumers buy through the provision of fliers with coupons. Since information stored in social media may stay there forever, then it will be the best move and an added advantage for advertisement. Customer purchasing will help create an emotional tie that brings loyalty and trust to the customers. Customer satisfaction and bettering every person’s needs is the key to happiness and a good company.

The company will acknowledge every effort brought by every customer for making a transformation and sharing the fund; raised for charity during the crusade. It will generate a good relationship between customers and the brand since it is a successful joint effort. People tend to support the next campaign if they have a history of a successful campaign.

Reference

https://www.lynda.com/Marketing-tutorials/What-cause-marketing/656808/719542-4.html

https://www.linkedin.com/learning/cmo-foundations-marketing-for-social-change/why-cause-marketing-is-important?u=57878161