Title: Business Growth Overview
Student’s Name:
Professor’s Name:
Date:
Section one
The commentaries and insights of this organization are as follows; the first factor is competition intensely that has the effects on the direct profits, and after that, it affects the income contribution of an organization. The second factor is the people working in the organization in several areas. When the right or perfect people with excellent skills are in the right areas of working, then the best things are implemented and seen. There are some of the areas that may bring a decline or an incline of revenue, and these specific areas include; one of them is the variable expenses, and these include education and other costs in place. One of the losses we encounter when educating the new workers and using new expenditures in an organization (Ferrell& Hartline, 2010). It brings about the reduction of the margin that brings a change in the amount of revenue. The other area is the product price. It is the income that is in place, and it depends on the decline or the incline with the change. When a specific product price is high than the increase in tax, but to the moment, the amount is in reduction. A contribution of the low margin is experienced, which brings the decline of the income for an organization.
The other area is a strategy where it becomes hard to grow the revenue when an organization doesn’t have any strategy (Shirman, 2019). Having a plan in a company increases the profit of a company. Here an organization can realize its strategic plans, the strength, the competitors, and the weakness it needs to change. It shall help an organization to be able to evaluate both the external and the internal environment of working to have an insight look of an organization and the opportunity it has as a way that would help it to increase its revenue. The final area is the process of production that directly affects income. When methods don’t work in a better way, a decline in the margin of profit is in experience during that time as in comparison, when the right way is in use. High ratios of productivity are in depiction in return, which inclines the sales revenue.
Things that are helpful in the formulation of the best strategies of marketing include, performing auditing of the finance records annually to look out for the balance sheet to correct measures that are to be in place (Dahlman, 2011). Have a good structure of a company that is governing the allocation of the resources and uses resources in a better way to mitigate the revenue decline. Then apply the best practice of the project that is new to make sure that the expenses become less than the revenues.
As the SVP, I would like to construct a strategy of marketing or company strategies. The policy of the marketing plan will help the organization to evaluate the current environment. A method of marketing is a useful tool in assessing where an organization is in position and complete analysis of the situation. It is good to have an understanding of the available resources and also how is the competition of the upcoming environment. All information that is in the collection during the research on marketing is essential to help in gaining a better understanding of where the company is at the exact moment. It will help an organization to establish better marketing goals (Chernev, 2018). Define your plan of marketing so that your company gains advantages in setting objectives and goals of marketing.
The most common way of achieving this is by setting smart goals; please set time duration for your purposes and keep them measurable and specific. It is vital to remember to follow this goal being achievable; a target is building around the analysis of a situation that you performed previously during the first stage. It will help me in identifying the necessary actions in the achievement of goals. Planning on strategic marketing is an activity that is more useful in setting overall goals of marketing; however, it helps in taking a proposed approach to the actions that require being complete to achieve goals.
Section two
The global organization that I have selected is the Blue Apron. It is an American recipe and serves ingredients for meal kits. It mostly operates in the U.S. The weekly boxes have the parts and methods suggested that are supposed to be cooked by hand and by a customer using the ingredients that were in order. Blue Apron gets $213.9K in revenue per person who is employed. IPO of the Blue Apron gets $379.5M. The top competitor of the Blue Apron is Fresh Direct, which is led by David McInerney, who is the CEO and the Co-founder. Blue Apron has one thousand nine hundred and thirty followers on Owler. On June 30 this year, Blue Apron had 5,393 employees, whereby the employees in an organization will still increase to more than 250 employees. Blue Apron organization revenue is $667.6M. Its website is blueapron.com. Its LLC operates as an e-commerce enterprise that takes fresh recipes and ingredients to make meals for home (Kang, 2010). The organization gives fresh herbs, meats, vegetables, fish, and refrigerated fruits with recipe and ingredients cards.
References
Chernev, A. (2018). Strategic marketing management (9th ed.). Cerebellum Press.
Ferrell, O. C., & Hartline, M. (2010). undefined. Cengage Learning.
Kang, K. (2010). E-Commerce. BoD – Books on Demand.
Shirman, L. (2019). Forty-two rules for growing enterprise revenue (2nd ed.). Happy About.
Dahlman, K. (2011). General accounting and finance systems at the base level: Accounting and finance.