Competitive Advantage Comparison
Student’s Name
Institutional Affiliation
- How does the text’s environment (that strategy must fit) differ from Jobber and Lucas’s environment?
The Crafting and Executing Strategy textbook describes the business environment concept of how a business must use the best strategies with a proper execution from the leadership of able management to help the company get competitively advantaged than other players (Gamble et al., 2015). On the other hand, Jobber and Lucas’s view of the environment involves the integration of the TPC framework, which emphasizes a coalition of technical, political, and cultural structures within the business (Jobber & Lucas, 2000). The text book’s view is that the strategy adopted by the company to compete with other players in the industry must get in line with its values and goals. Some of the objectives of the company are to become competitive in the marketplace. Therefore, Gamble and his team say the management must come up with the strategies geared towards that focus. Jobber and Lucas’s TPC model concentrates on how the management team will delegate roles by having an implementation, authority, and socially ethical teams.
Technical, Political, and Cultural organization of the management ensures that all the ideas emanating from the collective team has one joint plan of making the company more competitive in the market. The TCP model takes advantage of the high capabilities of the workforce compared to that of the competitors to develop products that are more appealing to the customers (Jobber & Lucas, 2000). T. Technically, the team, implements all the strategies that the team has proposed using the latest technologies available or unknown to competitors. Likewise, the political model looks more into the authority and resource mobilization of the business to make sure suggested strategies get proper funding. The team involved with the cultural wing of the TCP framework is concerned with ensuring the firm is compliant with all customer related issues like customer service and corporate social responsibilities.
The textbook is interested in how the company management can oversee the implementation of the best workable strategies proposed as a firm’s goals to ensure that the firm remains competitive in the marketplace. Thus, the authors of the textbook’s concept on the environment are the company strategies to other firms. In contrast, Jobber and Luca are more interested in the skills of the workforce one company has over the others. The textbook strategies of practical competition solutions include the price of product re-evaluations, reducing the cost of production, and the use of the best technology to promote efficiency. Additionally, the authors advocate for collaboration strategies that can enable the company to merge with another market player to control the prices for their competitive advantage. Likewise, they advise firms to use their resources is researching what the market requires explicitly and invest in that niche which gives them dominance in that particular product segment.
TPC’s framework, as seen earlier, is more involved with capacity building and division of tasks to ensure that every employee gives out their best efforts and commitment. With the necessary motivation and collaboration of the team, Jobber and Lucas believe that the firm can use it for their benefit by giving out their best for the market compared to the competitors. Quality administration and execution of assigned tasks makes the company implement all the strategies proposed and outdo their competitors in the market. It involves the team getting out of their comfort zones by implementing the company goals and objectives to achieve proposed strategies. The employees are encouraged to become creative when coming up with the products or marketing techniques that should appear relevant to current industry needs. To become a market leader, a company must commit itself with ways they can best utilize its resources to lower the cost of producing quality products and offer low prices in the market. The strategy works for both the Textbook and TPC framework as it is the goal of every firm is to make considerable profits. It is the reason why firms develop strategies that will give them market dominance or competitively advantaged.
References
Gamble, J., Thompson, A., Peteraf, M., & III, A. J. (2015). Crafting & executing strategy: The quest for competitive advantage: Concepts and cases. McGraw-Hill Education.
Jobber, D., & Lucas, G. J. (2000). The modified Tichy TPC framework for pattern matching and hypothesis development in historical case study research. Strategic Management Journal, 21(8), 865-874. https://doi.org/10.1002/1097-0266(200008)21:8<865::aid-smj120>3.0.co;2-b
Lewis, J. (2019, January 28). Four methods of competitive advantages. https://smallbusiness.chron.com/four-methods-competitive-advantages-32344.html