About Canadian Tire background

About Canadian Tire background

This is a Canadian based international company which is a franchise that was founded by J.w.Billes and AJ Billes .in 19922 the two brother states their investment by acquiring garage and Hamilton. They, therefore, made us of business Canadian Tire Corporation five years later. It was out of their will that they in a deliberate manner named their company a Canadian tire .they had an idea that this name is symbolic and could be appealing to clients as they were ready to serve the potential clients. There was a much-unconditioned offer guaranteed by this company on tires, and this could be very fewer conventions offer during this time and could lead to losses. The brothers also served majored in serving the big companies with tires including Chevrolet and fords and acquired their position in the market and got so famous. They offered catalogs with price lists, which could impress the clients and potential customer. In the present day, this company is marketing several varieties, including financial services, clothing hardware’s,  toys, sporting goods automobiles, and home products, among others. It has even expanded to the US, Us, Asia, and Australia, meaning that its customer base is increasing daily.

SWOT ANALYSIS

STRENGTHS

When analyzing the company based on the current review and its history of performance in the market sector.The following are some of the advantages of Canadian tire. The company is operating in a region when there is a ready market since there are several finical services and automobiles potential buyers of the products. This makes the company sty more productive and competitive in the market sector. Additionally, the Canadian market is the largest retailer, meaning that there is a readily available market in the local state; this empowers the company to produce as many products as the needs of the society. Strength is that this company is easily accessible to by the potential consumers; it will take little time for an individual to reach out to the store and get the product. Interestingly Canadian tire is the first-ever company to sell gasoline, meaning that there is the probability of moving customer traffic towards the retailer stores selling the hard-good (Amin  et al ,2017).Additionally, the company also offers attractive promotional offers to clients and potential customers. This is a means of motivating them and reminding them to come again and again for better offers.

Weakness

The Canadian tire company seems to be so successful in the regions of operation, though there some areas it should focus on improvements to avoid any case of imitating or duplication from the top competitors. According to research, it is clear that Canadian tire is not known in all over the world, meaning that some of their brands from their competitors can compelete it. Moreover, there is a market share linked based o the competitive segment.

The Opportunities

According to the current performance of the Canadian tire company, there is some indication that the company is expanding and moving to more regions. For instance, to expand globally, Canadian tire has is working and marketing itself in many states to ensure that it gets other news clients not necessary from Canada. Furthermore, the issue of brands is clear that Canadian tire has a massive brand, and its awareness is made daily through adverts meaning that the comfy could leverage on it (Pedersen  & O’Donnell, 2019).

Threats

According to the study, it is also clear that Canadian tire group is also not happy with the competitors and is always ready to bring a competition all around the globe at lower prices. Consumers are also not prevented from purchasing products like automobiles under one roof. Lastly, it can sound like a threat the moment the products are sold at lower prices. Moreover it can be a more significant threat in the global market if the products are placed at lower costs and perceived to be flowing just in an Indian consumer minds, this can affects the company since it is making little or no profits and therefore can give the competitor opportunity to sell  their counter fate products at relatively lower prices in the same region(Aziz, 2017). According to the in-depth mallet analysis in the Canadian and international market, the Canadian tire is getting a higher completion from Metro, alimentation coach –trade inc and empire Sobeys.