Abraaj Capital and Sustainability

Abraaj Capital and Sustainability

Recently several institutions have ensured full competition towards each other in the different marketing environments. Sustainability is one of the major reasons which these organizations ensure competition. The suitable organizations are highly desirable, according to (Epstein, Rejc, Elkington, & Leonard, 2014).

Sustainability is the process of reducing risk in an organization and hence enhancing the possibility of a given to thrive survive and survive in the coming future this entails the risk mitigation in its environment. Suitability entails several ethical factors which have to be closely ensured, and these are the new behaviour which examines the concerns around our moral commitments in the future generations in any given business environment (Gupta & Singhal, 2017).

In places like the middle east, suitability is starting to take its roots. Several organizational regions of the middle east tend to be very suitable and ensures sustainability ethics. The UAE (United Arab Emirates) is one of the countries which has greatly ensured sustainability. Abraaj (which is considered the largest equity farm in the middle east) is an example of an organization in UAE which has embraced the suitability approach.

The Abraaj capital

The Abraaj capital is considered a global organization that invests in the markets all over Asia, Latin America, Turkey, Africa and the middle east. This organization was founded in the year 2002 by Arif Naqvi (the CEO). The Abraaj Capital has established several private equity firms in several markets in which it operates in. The major concern that the firm is working on is to establish, monetize and ensure the growth of investments (TheAbraajGroup, 2017).

This firm believes in the strength of the partnership, which ensures sustainability in business and suitability in the involved communities. Is the organization has become not only the investors but also the builders of businesses. The Abraaj capital has highly deployed governance, environmental and social issues in the process of investment, and it has become proven drivers of value amongst their partners (The Abraaj Group, 2016).

The suitability roles in the strategic plan.

As the suitability becomes the emerging trend in the current organizations, it has been extensively integrated into strategic planning at corporate levels. The organization management has to ensure the balance of increased regulations, brand protection and ensure a stable supply chain while looking for chances for performance enhancement and utilize the agenda of suitability for tactical importance. Integrating and developing a well-detailed vision of suitability into a long term strategic plan to the point which ensures a permanent value in the process of building trust from the public is a great challenge for the organization of Abraaj capital.

Opportunities and challenges

The historical lifeline of most organizations in the business environment starts with a rise in growth curves, which stabilizes at a given point. In this case, the major challenge starts with the maintenance and management of organization efforts, which it has made to the point it has reached that this considered the maturity period. It is considered very hard for the business organization to reach the summit at the same time maintaining the point in which an organization has reached is also not easy de Jong (2017). The major challenges the management faces in Abraaj company is the efficient utilization of the resources in the organization and the ability to maintain its top position, ensure a high profit and maximize facility wealth.

The contemporary economic situations are considered a major challenge, the natural disaster threats, entry of competitors into the market and technological progress.  Other challenges in which the company faces are consumption rates and weak demands. The challenges also arise from laws and environmental needs, the challenge of globalization and free goods and service transfer.

There are several ways in which threats can be changed into opportunities in the most effective ways. This includes: embracing general reserve to circumstances that are compelling and carrying out analysis of the customer demands. Keeping pace with the new trending technology and analysis of the business environment are also great ways to mitigating impending business threats.

The opportunity is also good in raising the level of quality of any produced well in order to meet customer satisfaction, reaching new production methods, achieving global marketing realization, balancing between long term and short term goals, reduction of conflict in an organization and adoption of modern management techniques. It also assists in the understanding of values, vision and missions in an organization. Besides, it assists in transparency performances and opportunity seizing.

Sustainability Effort value and Objectives

For any business in the global growth market, sustainability is considered the major driver. The Abraaj capital is ensuring this commitment from the first day that it was founded. The report on sustainability 2015/2016 in Abraaj shows their rates of improvement and develop their business more than other competitors to be the sustainability leaders in morocco diagnostics and ecologies introduced logistics operators operating door to door (Issa & Al Abbar, 2015). The other report on suitability exhibited depth to the group performance in the year 2010; it indicates the importance of suitability to the group culture and business — this report made through the utilization of (GRI) guidelines. The report assesses the capital progress of the company in which it has accomplished on its economic, social, environmental angles in the year 2010 (Laužikas & Dailydaitė, 2013). The company has the belief that the adoption of global practices in the environmental, social and principles of governance and the sustainable implantation management into the business elevates long term creation of value for investors and the stakeholders. The Abraaj trace back their sustainability to good governance, environmental stewardship and social investment (Nortonrosefulbright, 2015).

Conclusion

Suitability is an emerging trend in the middle east. Several business institutions and organizations in the middle east tend to very sustainable and ensures sustainability ethics. The suitability is a business driver in the world growth market. The organization has the belief that adoption of global best practice, environmental, social and governance values and the implantation of sustainability of management in tot the system will help in improving long term addition of value to the stakeholder’s investors and shareholders in the Abraaj capital.

Reference

Fraedrich, J. (2011). Business & Society: Ethics, Sustainability, and Stakeholder Management. Journal of Business Ethics Education, 8(1), 403-405

Miller, K. E., & Akdere, M. (2019). Advancing organizational corporate social responsibility (CSR) agenda. European Journal of Training and Development.

de Jong, M. D., & van der Meer, M. (2017). How does it fit? Exploring the congruence between organizations and their corporate social responsibility (CSR) activities. Journal of business ethics, 143(1), 71-83.

Petrenko, O. V., Aime, F., Ridge, J., & Hill, A. (2016). Corporate social responsibility or CEO of narcissism? CSR motivations and organizational performance. Strategic Management Journal, 37(2), 262-279.