advantages and disadvantages of Online advertising and outdoor advertising

advantages and disadvantages of Online advertising and outdoor advertising

Online advertising and outdoor advertising come with their own set of advantages and disadvantages. Using among the two entirely depends on your research work and the target audience. Online advertising was, is and will be the most effective method for brands to reach the maximum audience. However, it comes with its restrictions and tools made for consumers. One of the disadvantages companies can face with online advertising is blocking/skipping of the ads. Ad Blocker is one such tool installed in smartphones and web browsers. According to one study, approx. 40% of internet users in the US keep ad blocker active (installed version). Chrome itself has pre-packed ad-blocking tools along with other adblocking extensions.

There is no doubt that digital ads can bring income to the content creators and companies in the long term. According to one study, 30% of all internet users use ad blockers, which can bring significant revenue problem for businesses. This is the reason top brands with enough advertising funds use outdoor advertising platform where there is no ad blocking or skipping — placing these ads in the right place beside roads where there is a considerable traffic inflow.

Brands, while advertising needs to consider that we are in the millennials age who want brands promoting straightforward ads. This is when outdoor or OOH advertising comes to role.

What are Adblockers?

Also called as the content blockers, ad blockers are simple software programs preventing ads from being shown on websites. They are also browser add-ons and available for Chrome, Firefox, Opera, Safari and Internet Explorer. One of the reasons why many online content creators hate this tool is because it gives freedom to users to skip or block ads on a specific website. According to the data created by Adobe and PageFair, the adoption of desktop ad blockers has risen to a huge level From 21 million users in 2010 to 181 million in 2019. This is a huge jump. So online marketers need to be very specific in making online ads.

Some key points-

47 per cent of internet users globally use ad blockers

Too many ads and intrusive ads are two reasons to use ad block

In Latin, America Ad-overload was the primary issue

It is estimated that more than 41% of consumers between 18 and 29yrs are using ad-blocking technology.

Two significant reasons why ad-blockers are used-

Their computers get infected with the virus

They do not like ads while browsing the website

Short attention span in the digital world-

The current generation grew up using a smartphone, and so their span on spending on the website is very shot. In general, the average attention span is 12 seconds on average. Digital and social media ads are saturated and less effective compared to the initial stage. Platforms like Facebook and other social platforms are concentrating more on content than ads on news feeds. This makes it harder for brands to create ads and reach target consumers. To overcome this problem, brands are leveraging on digital OOH will help in pushing the content to consumers.

OOH gives the long-term opportunity-

The best thing about OOH advertisement is it provides an open canvas for brands to build mass awareness. Mobile phones, on the other hand, provides OOH marketers with the ability to reach the target audience. With more and more OOH ads, there is a remarkable increase in retail store visits.

One of the reasons why OOH ads are getting more preference than digital ads is because of the later face ad blockers. More than 70% of consumers spend their time outside, having a low tolerance for digital and mobile ads. It is found that brands that focus more on investment in OOH and other real-world formats having creative content and the right location to get enough views.

Bottom Line-

Ad blockers for advertisers can effect in many ways. It can create a significant impact on their PPC campaigns and over online advertising. OOH advertisements, although it carries a huge budget, but have the lowest rate of skipping. Marketers need to create a good strategy for outdoor marketing that can reach out to the maximum audience and bring good ROI.