advertising materials for both the health insurance companies and the patients
Having advertising materials for both the health insurance companies and the patients who receive services is essential is one of the new marketing campaigns. The health insurance companies will benefit as they will be in a better position to sale their insurance policy to a wide range to patients within the shortest time possible and through a cost-effective method. The patients receiving the services, on the other hand, will equally benefit as they will have a wide range of choices of the insurance companies to choose from. That will ensure that they take their time to keenly go through the terms and conditions of each of the insurance companies and select the one that is flexible and suitable for them.
Social media is one of the marketing approaches that I will consider. Such is where the various social media platforms such as Twitter, Facebook, and Instagram will be used as a channel of passing out the message. The approach will be useful as a good number of people in the millennial world rely on social media as a way of getting first intel. Another method that I will use is telemarketing (Grebitus and Bruhn, 2011). That will entail direct marketing where there will be soliciting of the various insurance companies and patients through the phone and web conferencing in appointed schedules. Television and radio will be the other marketing approach to be used. Through the method, there will be paid advertisements displayed on various TV and radio stations.
In choosing television and radio as a marketing strategy, I considered the competition factor. With the increasing number of insurance companies, it will be necessary for the firm to make an edge to the various competitors in the market. That will be achieved through the use of television, radio, and print media as the best marketing strategy that will involve all the relevant stakeholders. When choosing social media as one of the marketing strategies, I was considering the target population as a factor. The target population are individuals living in the millennial generation and are in a position to relate to the terms and conditions of the private health insurance company. The strategy will reach out to as may target audience as possible. Lastly, the marketing plan was the factor in consideration when selecting telecommunication as a marketing strategy. The marketing plan has the objective and aim of convincing the target audience. Thus having a one-on-one conversation through web conferencing will be appropriate for convincing. Also, the approach is practical and cost-efficient.
The hospital should market its commitment to patients while considering valued based programs, accountable care organizations, and bundled payments through the incorporation of their confidentiality, credibility, and incentives in their advertisements platforms. That will win the trust of the patients and ensure there is alignment in the interest of the providers through fixed payments for all the services they will be offering in a single episode of care (Varadarajan, 2010). Also, there will be stimulation of more preventive care and reduction in the hospital stay and the visits made to the emergency room. Through the strategy, there will be improved coordination between the care physicians, specialists in the hospital, and the private health payers such as the target health insurance companies. Thus, there is a need to cordially persuade and assure the patients and health insurance providers of the safety of the services being provided.