Analysis of the case study
Regarding the community design principle, Zalora Facebook and Zalora.com have various missing features of the commercial design. There is a lack of a superior communication method that can connect consumers with other customers that has similar shopping interests. However, if the Zalora.com and Zalora Website can create more consumer engagement features, they can gain popularity and enhance an increase in the sales of their commodities. For instance, creating a way that new customers can be able to view the comments and reviews of the past customers could influence consumer purchases positively. For the social commerce design, Zalora.com has a “paying” and “Ordering” for commodities online. Zalora Facebook, on the other hand, does not have the “Ordering” and “Paying” of commodities online. However, despite having no Zalora Facebook having no paying and ordering of commodities online, the platform offers numerous types of the commercial advertisements and help disband information regarding Zalora products, special price, events and news to a large number of the consumers.
Zalora’s Facebook offers social support through the “share” and “Like” button to establish consumer participation. Thus, this is a good indication that social commerce has a significant influence on consumer purchases; the existence of superior social commerce strategies plays a vital role in influencing consumers to make more purchases. Consequently, it is logical to conclude that social commerce has a positive effect on consumer purchases. Moreover, Zalora Facebook helps to display detailed social content in multiple formats (video, text, and photos). Hence Zalora Facebook is believed to earn the company more sales compared to Zalora.com; the high purchases made by the consumers results from the superior features that are provided by the platform. Thus, social commerce is a vital tool and affects consumer purchases positively. Zalora’s Facebook is termed as the type of social commerce. It is essential to ensure that the new customers can view the comments and reviews left by the prior consumers. Purchasers should be able to view the seller’s information so that they can be having quick access to updates regarding a particular commodity. Consumers tend to feel more comfortable when they can access information of the buyers and track the comments and reviews sent by the past consumers. Positive comments left by the prior consumers tend to have a significant impact on influencing consumer purchases. Hence the companies must focus more on the conversation, community, and individual layers to make sure that the online platforms enhance consumer purchase behaviors. The social commerce is a significant tool meant to enhance consumer purchases positively.
Apart from the fact that Zalora.com offers additional or few features to assist consumers in selecting the products faster without even taking it through the trial procedures. For instance, Zalora.com employs the use of “Color” and “Brand” that can be suitable based on consumers’ preferences. Also, Zalora.com offers a “Size System” that might be designated based on the world’s size definition; they refer to the information of the commodities present in the website. The additional features put in a commodity plays a significant role in enhancing the consumer purchases, they help attract consumer attentions on a particular brand. Based on the Zalora.com, “Rating” in the social commerce enhances the consumers to feel attracted to a certain brand. The attraction acquired by the customer through ratings enable facilitate consumer purchases. For the community, lack of the relationship maintenance and community support in both the Zalora’s Facebook and Zalora.com indicates that Zalora is deprived of the real-time aid elements. The real-time community aid might assist Zalora’s consumer to receive prompt feedback on the questions they inquire about the products. Inclusion of such features indicates that Zalora company is focused on serving the online purchasers. Additionally, relationship maintenance assists Zalora consumers to receive prompt updates on particular commodities. Based on the design principle of the commerce, it is logical to denote that Zalora’s Facebook and Zalora.com employs social commerce to draw customers attention regarding the existence of various brands, thus enhances consumer purchases. Information provided in the social commerce plays a significant role in facilitating the consumers purchases, the it is vital for the Zalora company to enhance the quality of the information to ensure that it capture attention of as many customers as possible.
Analysis of the case study
The findings derived from the case study denotes that objective of the social commerce use amongst the retailers is to establish the consumers preferences building community, develop conversation, motivate the purchasers and offer high quality platforms. Features of the services offered through the social commerce enable the consumers to contribute their comments and opinions, the comments and opinions contributed by the purchasers enhances the new purchasers to select the most suitable commodity. In order for a social commerce to be have a positive effect on the consumer purchases, its platforms must have high quality features and allow the consumers to easily view the comments regarding various brands of the company. Failure to allow the consumers to access the views and comments left by the prior customers would lead to a reduction of the consumer purchases. More significantly, the flaws identified with Zalora Facebook and Zalora.com could be resolved through the use of the superior features to improve the consumers accessibility of the details of the brand and feedbacks of the prior consumers. Also, the company should improve its use of the real-time Chat to enhance the community acquire support in the real-time for the Zalora Facebook and Zalora.com websites. Some of the limitations associated with the case study includes; the study is limited to only the Zalora Facebook and Zalora Facebook based on Malaysia. The recognition of social commerce and e-commerce design characteristics is founded on the studied condition of the art. However, the case study helped offer a significant information regarding the effects of social commerce on the consumer purchases. The study showed that consumers tend to conduct certain purchases based on the reviews and the comments of other customers regarding the product. Also, consumers like to purchase product offered in the social commerce when the product features are of high quality and attractive.