Aspects of customer service for goods and services that are globally marketed
Customer service is very vital for goods and services that are marketed globally because foreign customers solely rely on the quality of service they are offered. They count on the type of customer service they experience to make decisions on whether to remain loyal or defect to another seller. It is, therefore, very vital for companies operating beyond their country’s borders to employ customer serviced aspects when dealing with their customers. Goods and services that are globally marketed need customer service aspects, which include accurate and timely deliveries. Installation of equipment and machinery, handling customers, accepting returns, explaining and honouring warranties as well as problem-solving skills.
A company like Apple in its effort to ensure the customers are well handled, uses social media to reach its foreign customers. Apple posts a tip a day on Twitter to enable its product users to discover more about their devices. Learning more about their devices leaves the customer excited about using Apple products. A satisfied customer is more likely to remain loyal to a seller and will feel readily raise a complaint whenever they are dissatisfied.
Delivering goods overseas on time at Apple is possible because there is early preparation for shipping services. Once an order is placed, the customer expects their deliveries as per their expectations. Foreign customers are expected to place their orders early enough in order to receive their parcels on time. In most cases, customers receive their deliveries within the time frame they expected the products.
For a company operating in foreign countries, delivering on time keeps the customer satisfied and ready to buy from the same seller the next time. Apart from loyalty to a seller who delivers on time, the customer shares positive remarks about the seller’s service due to the satisfaction. A company’s good reputation as a result of excellent customer service advances a company’s sales due to referrals. When customers are correctly handled and their complaints settled, they tend to feel satisfied hence become loyal and attract other customers to the seller.