Bosch’s Marketing Messaging, Taglines, Channels, and Commercials
Column G, rows 3 – 6 of the attached spreadsheet have been filled out with information on the competitiveness of Bosch Indego’s lawnmower products. The details include the messaging, tagline, marketing channels, and links to commercials Bosch uses to market its products in Germany, Sweden, France, and the U.S. Below are briefs of the full details presented in the attached spreadsheet.
Bosch’s Marketing Messaging, Taglines, Channels, and Commercials
- Bosch promotes its lawnmower products as beingintelligent, efficient, and equipped with “LogiCut navigation, targeted mowing, and intelligent storage” to simplify the mowing experience.
- Bosch’s general tagline for all websites’ garden products reads, “Perfect technology for your home and garden.” In Germany, France, and Sweden, the prevalent tagline mentions the lawn mowers, i.e., “The Bosch robotic lawn mowe“
- Research findings indicate that Bosch markets its robotic lawn mowers through digital — social media channels, email marketing, Bosch blog, and influencer marketing.
- The company also uses print ads in consumer magazines as well as trade magazines. It also runs commercials on TV.
- Examples of marketing campaigns for Bosch’s lawn mowers are included in this Google Document. Some links to video commercials are included in row 6 of column G.
Research Methodology
Your research team examined the Bosch websites for Germany, France, Sweden, and the U.S. to unearth the information about its marketing channels, messaging, taglines, and examples of commercials. However, we noted that in the U.S. Bosch website, the only products being marketed are indoor appliances and not outdoor. In this regard, we did not uncover any details for Bosch robotic lawn mowers in the U.S., though, we included the company’s global marketing campaign for the Bosch Indego robotic lawn mower. Extensive searches on influencer marketing websites like Influo and ad platforms like Allspottv helped provide additional details on the marketing channels Bosch uses to promote its lawn mowers. Overall, full details regarding Bosch’s robotic lawn mowers competitive landscape are included in the attached spreadsheet, column G.