BUSINESS COMMUNICATION

Ramsaran-Fowdar, R. R., & Fowdar, S. (2013). The implications of Facebook marketing for organizations. Contemporary Management Research, 9(1).

The authors have a strong background in social media marketing and their economic impact on organizations. As such, the authors utilize a competent approach to exemplify how social media has impacted an organization’s online business portfolio. The article targets an audience who utilize social media platforms such as Facebook to market their products and services online (Ramsaran-Fowdar & Fowdar, 2013). The authors show that Facebook poses positive financial impacts on firms using the online platform to showcase their products and services. Besides, the research by Ramsaran and Fowdar compares to the report provided by Pogrebniak in that they evaluate Facebook’s global economic impact relative to enterprises using the platform to advertise their products. However, the article contrasts by stipulating that little information is specific on Facebook’s financial impacts contrary to stipulations provided by Pogrebniak. The article clearly illuminates my bibliography topic since it sheds light on the financial impact of Facebook in marketing.

Pogrebniak, V. (2015). Managing Groups on Facebook as a Marketing Tool in Advertising. In Managing Intellectual Capital and Innovation for Sustainable and Inclusive Society: Managing Intellectual Capital and Innovation; Proceedings of the MakeLearn and TIIM Joint International Conference 2015 (pp. 2053-2062). ToKnowPress.

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Pogrebniak has a strong authority on the factors leading to positive financial implications to the company’s using Facebook to market their products. Thus, the author provides an insight into the concepts of managing groups on social platforms as a strong marketing tool. Besides, the article targets online users’ audience in their quest to utilize Facebook as a social media platform that spurs their financial targets (Pogrebniak, 2015). The author shows that Facebook users are evenly distributed globally; thus, it would be easy to market company products in a large customer base. Pogrebniak’s work compares to Ramsaran and Fowdar in that they both show the vast information wealth provided by Facebook that poses positive financial prospects. However, differences emerge since the latter outline Facebook as utilizing centric marketing tools contrary to Pogrebniak’s articulations. Finally, the article illuminates my bibliography topic since it outlines Facebook’s financial implications to firms utilizing the social media platform to market company products.

Fedorko, M. R., & Mihal, M. J. (2017). Social network Facebook and its impact on the global market environment.

The authors have a strong command in increasing the popularity of online advertising due to its financial implication on firms using Facebook as a marketing tool. As such, the article postulates to increase human interaction due to its necessity in promoting information sharing in cyberspace. Besides, the authors target the 1.35 billion Facebook customers in their quest to evaluate the financial impacts of the platform towards individuals utilizing the platform to market their products (Fedorko & Mihal, 2017). Besides, the research compares to Pogrebniak’s work since they both advocate for developing strategic tools to increase financial prospects for firms using the social media platform. However, the articles differ in that Facebook groups ought to be used as a marketing tool in advertising to promote a company’s products. Consequently, the authors’ research develops an insight into my topic since they develop insight into hoe Facebook results in positive financial implications in marketing.

Handayani, P. W., & Lisdianingrum, W. (2011, December). Impact analysis on free online marketing using social network Facebook: Case study SMEs in Indonesia. In 2011 International Conference on Advanced Computer Science and Information Systems (pp. 171-176). IEEE.

The authors have a strong command in exemplifying the role played by Small and Medium Enterprises (SMEs) in countries such as Indonesia. As such, the authors outline the key role played by Facebook in marketing a company’s products due to its positive financial implications. The article targets SME owners in Singapore to compel them into using Facebook as a key marketing tool (Handayani & Lisdianingrum, 2011). The authors postulate that the use of Facebook stands to improve the company’s performance in the financial markets. Besides, the article compares to Fedorko and Mihal since they both articulate the need for Facebook to be utilized as a marketing medium. Thus, Facebook, as a marketing tool, helps measure the effectiveness of firms’ ability to meet their financial obligations in the much competitive marketing environment. Therefore, the article justifies the bibliography topic by shedding light on the necessity of utilizing the best medium to achieve set financial goals.

Trattner, C., & Kappe, F. (2013). Social stream marketing on Facebook: a case study. International Journal of Social and Humanistic Computing, 2(1-2), 86-103.

The researchers possess a strong background in social stream marketing through Facebook. Hence, the authors utilize a wide range of resources to evaluate the financial impact of Facebook marketing a firm’s products and services (Trattner & Kappe, 2013). So, the research targets social network users while promoting products their offer. Trattner and Kappe deploy a case study to exemplify on the financial implications of social marketing on social platforms like Facebook. The research by Trattner and Kappe compares to Ramsaran and Fowdar since they develop common ground on the positive implications of social marketing while promoting a company’s products. However, the authors’ stipulations differ in that they provide diverging views on social streams in marketing as provided by Facebook. Finally, the article provides an insight into the topic due to the tremendous popularity of social media platforms like Facebook in marketing.

Dhaoui, C. (2014). An empirical study of luxury brand marketing effectiveness and its impact on consumer engagement on Facebook. Journal of Global Fashion Marketing, 5(3), 209-222.

The author has a huge authority in exemplifying the financial impact of marketing a company’s products through Facebook. The author’s authority helps portray the effectiveness of a firm’s brand marketing relative to its repercussions on customer engagement. The article targets promoters of luxurious brands since they have to utilize social media in their advertising initiatives (Dhaoui, 2014). Dhaoui outlines that the promotion of a company’s products requires high levels of consumer engagement to achieve postulated financial targets. Dhaoui’s research compares to Pogrebniak’s article since they outline the need to formulate effective marketing strategies while advertising a firm’s products and services. However, there are glaring disparities in how the marketing of luxury brands ought to be carried out to maintain market sustainability. As such, the article illuminates the bibliography topic since it shed light on financial necessity while marketing products through Facebook. A competent approach has been developed to assist in product marketing.

Saxton, G. D., & Wang, L. (2014). The social network effect: The determinants of giving through social media. Nonprofit and voluntary sector quarterly, 43(5), 850-868.

The authors have a strong authority in advocating for the use of Facebook in promoting a company’s products as a strategic approach to meeting financial goals. Hence, the authors have outlined Facebook marketing as an effective approach to meeting set financial goals in marketing company products (Saxton & Wang, 2014). The article targets individuals working in social networking environments to increasingly use social media platforms for marketing their products due to the high number of customers using Facebook globally. The research compares to previous works since it advocates for increased activism on social media platforms as part of promoting business to its online clients. The authors show that marketing through Facebook has the possibility of increasing the financial capability of various firms as they strive to achieve economic freedom. Thus, the article aligns with the bibliography topic since it provides a competent approach to deploying Facebook as a marketing platform to achieve economic growth.

Zaglia, M. E. (2013). Brand communities embedded in social networks. Journal of business research, 66(2), 216-223.

The author has a strong command in advocating for the use of social media platforms such as Facebook towards marketing a company’s products. Thus, the author outlines the need to develop brand communities to spur marketing and innovation relative to customer relationships. Therefore, Zaglia targets brand managers to increase the application of Facebook as a marketing tool as utilized by companies to market their products and services. Brand managers are vital in marketing a company’s products since they are directly involved in marketing (Zaglia, 2013). The work done by Zaglia compares to the previous works since it develops positive financial implications on the use of Facebook while managing some of the superior brands. Hence, advertising a company’s products become a lucrative venture for managers in their quest to achieve financial freedom. So, the article relates to the topic since it portrays the financial impact of Facebook on the marketing company products.

Lacoste, S. (2016). Perspectives on social media and its use by key account managers. Industrial Marketing Management, 54, 33-43.

Lacoste has a huge authority in exemplifying the financial benefits of marketing company products using Facebook. The author’s competence helps outline managers’ perspectives on the use of Facebook in products advertisement relative to its financial implication. The author targets account managers due to their great influence in utilizing social media platforms such as Facebook to market their company products (Lacoste, 2016). As such, insight has been developed to test the financial sustainability while using Facebook as a strategic marketing tool. So, the research by Lacoste compares to Dhaoui’s stipulations since they outline the need to build social relationships to achieve set financial goals that mandate growth and development. However, the authors’ researches differ since they pose varying approaches to managing Facebook to drive sales of company products. The article supports the bibliography topic since it develops an inquisitive approach to what must be done to improve the financial viability of Facebook marketing.

Khanna, U. (2018). The Impact of Social Media Marketing Today – Social Media Impact. Retrieved 14 March 2020, from http://www.socialmediaimpact.com/impact-social-media-marketing-today/

Khanna outlines that social media, like platforms such as Facebook, pose positive financial results while marketing the company’s products. Social media helps understand the needs of its target audience to provide them in their most desirable form. The author targets small business owners since they need to increasingly use Facebook to achieve growth and development. Small business owners have the capability to grow their business financially if they strategically utilize Facebook to achieve desired market growth. Besides, Khanna’s article relates to the previous works since it provides a desirable insight into the implication of Facebook’s utilization to achieve set financial goals (Khanna, 2018). The article postulates that Facebook is a better marketing approach compared to earlier methods in marketing due to the increased internet connectivity globally. As such, the article aligns with the bibliography topic since it outlines strategic approaches utilized by Facebook marketing in meeting financial goals and objectives.

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