Business Model
Description
A sports photographer is a single word: technique. There are a lot of photography disciplines that don’t require technique or gear, but creativity only can’t make you a good photographer.
Photographer’s name: John Todd
Photographer’s website: https://www.johntodd.com/index#!/index
Who Is His Customer?
The primary customer of John Todd is the United States Soccer Federation (USSF).
What is the customer’s value proposition?
Customer’s proposition interests in the travel and the behind-the-scenes. The customers mainly prefer pitch images.
What Are the Delivery Channels?
He delivers his photographs through the International Sports Images (USSF), which is an online-based database.
What Are the Customer Relationships Like?
Todd has developed a great and fantastic partnership with USSF. Together with the customer, he looks forward to creating an independent soccer database to benefit the entire soccer community.
What Are the Streams of Revenue?
Todd generates his revenues mainly from juggling artistic and commercial photography, book publishing, and teaching about photography.
What Are the Key Activities?
He is a team photographer, and also owns and operates International Sports Images.
What Are the Key Resources?
Todd’s key resources are local fine art for his passion for nature, travel, and landscape photography.
Who Are the Key Partners?
He closely partners with his customer, the United States Soccer Federation (USSF).
What Are the Major and Recurring Costs?
The major and recurring costs that Todd has to deal with include insurance, website expenses, studio, and office space expenses, and accounting expenses.
What Are the Marketing Tools?
His marketing tools consist of campaigns, google business pages, blogs, and contests.