BUSINESS PORTFOLIO FOR APPLE COMPANY
Company background
Apple Company was formed as a partnership business by Ronald Wayne, Steve Wozniak, and Steve Jobs on 1st April 1976 and after that got its full incorporation on 3rd January 1977 without Ronald Wayne, a partner member who had left the partnership by selling his shares to Steve Jobs and Steve Wozniak. After the first five years, Apple Inc. revenues increased and grew exponentially, doubling every four months. Since then, Apple expanded by producing new brands of products and employing more people in the business. The company can use business strengths and the ability to overcome threats and weaknesses and exploit the opportunities in the environment. Based on the company’s strengths, it can maximize its growth throughout the working period. The significant strengths in the company are building a sharp brand image, useful innovations, and substantial profit margins throughout the financial year.
Education and Certification
Educated members founded the Apple Company in 1976. The partners were Steve Jobs, Steve Wozniak, and Ronald Wayne before he left the company by selling his shares. Steve Jobs was an expert in the design, investor, and proprietor and attained quality education from Reed College. Steve Wozniak studied at the University of California Berkeley. Both members who formed Apple Company had a strong educational background. They have worked hard to make the company the top largest in the world and made a lot of achievements. Also, Apple Company has won awards such as the computer brand of the year, tablet brand award, mobile phone brand award, and mobile network award. Currently, it has won the United Nations award as part of the UN Global Climate Action. Don't use plagiarised sources.Get your custom essay just from $11/page
Mission statements, standards, and objectives
Apple incorporated company aims at delivering the best experience to the customers by use of its innovations such as software, hardware and services and in a manifesto dated 2009 Tim Cook’s set the vision specified as believes that they are on the part of the earth to produce great products and services that are not changing.
Apple incorporated company objective is to increase sales to customers worldwide who have not purchased Apple products.
Product and services
Apple Company has made a successful means to many countries by delivering quality products in the market place. These products are iPhone, iPad, Apple Watch, iPod, Apple TV, Home Pod, Electric vehicles, software, and Macintosh product. The company can target the urban population with enough purchasing power for acquiring Apple products. The groups targeted to purchase the products are the music lovers group, teenagers, and professionals who need tablets, iPhones, and other Apple products. Apple incorporated company has the topmost product positioning in the market and is regarded as the first brand on the minds of most people.
Successful projects
Apple Company is one of the top largest brands in the technology sector with successful projects. First, in 2007-2011 apple made a success with mobile devices. In January 2007, Jobs’s speech at Macworld Expo announced the company had shifted from computers to consumers electronics, and iPhone was announced. During this event, the company sold many iPhone units to the people. The impact of the iPhone on the people is unmatched and unquestionable today. Apple Inc. has acquired 59 companies and made two divestment as a successful project. Another successful apple project is brand loyalty (apple services) which are App Store, Apple Music, and the iCloud. These services are considered to make up the Apple business and are the most valuable and fastest-growing drivers of profits.