GOOD MARKETING RESEARCH Creating a Strong Research Plan At the heart of good marketing research is a strong research plan. For your Portfolio Project, you will write a research plan, the management-decision problem NOTE: For this assignment, you are only creating the plan for the research that you would potentially conduct. You are not being asked to administer the survey, to collect the data, or to apply the statistical tests. Instructions: Your project must incorporate the following elements: • Company and Organizational Background: Identify a company and provide a brief desсrіption of the goods and services it provides, its size, and the locations where it does business. • Management-Decision Problem or Business Issue: Identify a business issue for this company that requires a managerial decision. You can be inventive here. • Fully describe the business issue—what is the issue; who or what does it affect, and how, where, and when does it affect them/it? You can use any business issue that requires marketing research.[unique_solution] • Research Objectives and Question • Based on the problem or issue identified above, identify the…

The retail marketing strategy that suits the iPhone 2019 The retail marketing strategy that suits the iPhone 2019 includes a retail marketing mix that will emphasize the four Ps of retail marketing. This will include the product which has distinct features that will attract consumers. I will select the premium pricing of the new iPhone since consumers will not bother about rice but will be satisfied with the experience they receive from the product. besides, I will ensure that the product is available in several locations across the globe. I will distribute the products in all the company’s outlets across the globe and open an e-commerce platform that will allow customers to perform online purchasing. I will outsource distribution services from companies such as Amazon and Walmart among others to help distribute the product and facilitate convenient shipping of the products to the customers. I will promote the iPhone using promotional tools such as advertisements, digital marketing, and use celebrities in the advertisement to improve customer experience and improve awareness. This will also help me create a corporate image and…

Marketing K-pop             Glocalization involves choosing a marketing structure that considers both the local and global considerations for creating awareness of a particular global product. Korean music has been getting significant attention from global listeners who have necessitated the marketing of music outside the domestic market. Glocalization of K-pop music has the advantage in that the music is not faced with the risk of losing its local dominance at the expense of global recognition. K-pop is the advancement of Hallyu music, which has been at the verge of extinction due to the effects of modernization. However, K-pop has enjoyed broad support due to its friendly nature unlike other music genres, which are built based on arrogance and forced following. The fact that Korea is a middle economy country helps K-pop music to spread overseas easily without arousing unnecessary and hostile sentiments that are met by genres from developed countries. The coinage of globalization and localization is a strategy that has the capability of giving the genre an advantage over other genres in its spread whereas contra-flow involves selling the culture…

Direct marketing Direct marketing involves a system of interaction whereby one or more media in advertising to ensure that customer’s responses and transactions are responded promptly. This may also involve associating the products with the customers and ensure that they are in line with their needs. This kind of marketing ensures that organizations can get feedback instantly from consumers. With the information they gather from the customers, they can make changes to their products so that they can enhance customer satisfaction.  This technique of marketing involves both the distribution channels and the communication involved (Ogden & Ogden, 2014).  The IMC experts are the ones who are mainly involved in controlling this kind of marketing. Relationship marketing requires the seller to focus on improving the relationship that exists between the consumers and the company’s brand.  Through this, the company can gain the loyalty of its customers. Thus, direct marketing helps with relationship marketing since it helps in creating relationships that are long-term with the customers. This is a result of its capability to reach customers daily. Direct marketing also ensures that…

marketing and demand managment in health care Marketing and demand management in health and social care . Academic English UK . Focus on health care marketing and demand Use of SOSTAC Planning strategy e.g situation analysis, positioning ,tactics. PESTEL ,SWOT, Porter′s five Forces . segmentation and targeting. No copy and Paste please. Assignment Questions : You are employed as a business development manger for Philips Healthcare and your manager has asked you to evaluate the potential of Philips Healthcare’s products to be purchased by provider organisations and successfully adopted by patients. Question 1 Critically analyse how should the market for self-management apps and wearable devices should be segmented? Outline two different segmentation approaches for this market and discuss the pros and cons of the bases behind each segmentation approach. [unique_solution]Question 2 Justify your choice of target in each case by (a) discussing what criteria you would use to make your targeting decision, and (b) the marketing mix/ tools you would use to help gain increase in use of products. Question 3 Illustrate your understanding of the challenges and complexity in…

paradigm shift from traditional marketing to digital marketing In the last decade, the world experienced a paradigm shift from traditional marketing to digital marketing, considering the evolution in information technology. For the businesses practicing typical marketing, it was never easy for them to connect with the customers and build a national and international brand within a short period. Digital Marketing is the fastest and more effective way to connect with potential customers, promote the products & services and grow sales and business. My father is a businessman and owns a restaurant which has been running successfully for over 50 years. Since my childhood, listening to the stories of the challenges that he faced and overcame to sustain and grow the business has always excited and motivated me to build my career in the business spectrum. My fascination with the business arena led me to read the biographies of successful entrepreneurs. Among them, I have been majorly influenced by Mr. Elon Musk, the founder of Tesla. One of his famous quotes, “I think it is possible for ordinary people to choose…

The marketing plan Introduction The marketing plan is a document that outlines the marketing and advertising efforts of an organization in a competitive. The plan outlines the business activities which the organization will engage in to achieve the marketing objective of the organization. The plan describes the target market for the organizations, market strategies for the organization, among other vital concepts (A.Grier & Janell, 2010). The benefits of developing a marketing plan include setting the organization on the right path for marketing while aligning the marketing goal to broader organizational goals. A marketing plan enables the organization to acquire and command a market share within the marketplace. This is vital since it contributes to organizations’ prosperity as a going concern in the competitive environment. Chick-fil-A is a fast food outlet that is based in the United States, which operates in 48 states in the USA. The fast-food hence anticipates expanding its operations in the United Kingdom. The United Kingdom is the leading country with the highest consumption of fast food. This is because the country is renowned for having different…

Strategic Marketing Plan Abstract This report entails a marketing plan for Kangaroo products about the previous offerings. The report indicates the methods Kangaroo Company can use to offer new products into the market. This report contains a comprehensive marketing plan components that include company analysis on the Kangaroo current and future statuses, market analysis, as well as competitors’ analysis. The report indicates  Kangaroo’s marketing strategic plans and objectives. It shows that it can increase and offer its products in range by offering other related products such as aerobic products for its customers and set a value-based pricing technique. For the case of new offerings, it can increase other media other than commercials. It means it can pay attention to social media to promote the new products; it may also expand its business in other nations such as China and the Middle East. Apart from this, the budgeting of the financial plan has to be discussed with an intension of reviewing marketing expenses and revenues for the previous year. Execution plan and contingency plan showed thoroughly relies on Kangaroo’s senior managerial…

DIGITAL MARKETING PLAN Situation Analysis In the United States, more than 1,000 parents reported on a nationwide telephone interview that their children under the age of 6 used digital technology an average of 1.58 hours a day, played outside an average of 2.01 hours, and spent 39 minutes reading. In the study, it was found that 36% of the children lived in a house where the television was always on, 45% of the parents used TV as a means to keep their children occupied when they had relevant jobs to complete, and 27% of the children between 4 and 6 used a computer every day (Rideout, Vandewater, & Wartella, 2003). Research shows that American teenagers spend about nine hours every day on digital devices, media, and platforms (Rideout, 2018). Adults spend approximately 12 hours and 9 minutes daily either on the Internet streaming live videos or watching staff on their digital gadgets (Rideout, 2018). The trend is similar among the youth and the elderly. The given figures indicate that most human beings and children, in particular, spend a considerable amount…

Why Every Marketer Should Include AI in Their Content Marketing Strategy AI supercharges various marketing efforts, including bringing efficiency to processes and increasing market opportunities. It also helps marketers with predictive analysis, identifying customers, and improving the quality of data. EverString and Heinz Marketing conducted a study that found that although half of the B2B marketers are not using AI, they have high expectations from it. Image via EverString and Heinz Marketing But how can marketers use AI in content marketing? How can they use it to personalize engagement and improve content ROI? AI and Content Marketing Content marketing involves developing and distributing relevant content consistently to engage new customers and communicate with existing ones. Content marketing teams spend lots of time and effort on activities like finding keywords, planning topics, writing, personalizing content, and optimizing for search. They must also schedule social media posts, review analytics, and implement content insights. But what if their role was to enhance content rather than all those tasks? That’s what AI offers content marketing. Artificial Intelligence refers to machines that perform tasks requiring…