The 10 most demanded digital marketing profiles or professions     Business communication is changing and with it comes the need for new professionals specialized in digital marketing. If before the brands focused all their strategies on the offline, now these must be combined with the online to not lose opportunities. Articles in blogs and social networks are leaving aside traditional press releases, thus changing the functions of communication departments. This is why professional profiles are in the process of transformation, as well as, managers have seen the need to recycle for communication and marketing 2.0. That is why companies require professionals capable of carrying out the different tasks of the online environment and that they master the new techniques and, above all, that they are aware of any innovation that happens. On the Internet, it is essential to anticipate changes to stand out against other companies. INDEX OF CONTENTS The online professions with the highest demand 1 # Digital Manager The profile of the Digital Manager may be similar to that of the Project Manager, however, it manages everything…

5 of the Most Important Stages in the Content Marketing Process Content marketing is a process and not an event. It is similar to the breathing process. Well, you can’t live by taking a very long breath. Instead, you require one breathe after another. In the same way, you cannot attract and keep customers coming with only one marketing action. You need to be consistent in your marketing strategy. But without a marketing plan, the success or failure of your business will depend on sheer luck. Would you want to risk all your effort going to waste? The guide below provides critical stages in content marketing. Market Research You should create your content with a buyer in mind. Your customers are likely to buy items they can identify with. Let your brand show that it understands its audience. However, understanding your audience goes beyond knowing their age, gender, or income. It requires you to identify the problems they face and aim at providing solutions. It calls for you to understand what they want. You can use an online survey to…

Marketing Communication, Advertising and Public Relations   INTRODUCTION   Considering communication as a service exchanged between customers to organisations and customers to customers, hints at greater possibilities of collaboration between these parties in marketing communication efforts. Consumer collaboration is an area of marketing communication that requires further investigation, especially in an ever- fragmenting media landscape, where the credibility of peer-to-peer communication has more authenticity than corporate mass communication, albeit as part of integrated marketing communication.     INTEGRATED MARKETING COMMUNICATION   Definition   AAAA | Belch, G. E., & Belch, M. A. (2004). Advertising and promotion: An integrated Marketing communications perspective (6th ed.). New York: McGraw-Hill/Irwin. Integrated Marketing Communications recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact.   IMC is an approach to achieving the objectives of a marketing campaign, through a well-coordinated use of different promotional methods that are intended to reinforce each other. As defined by the American Association of…

First day of my new journey with digital marketing internship Myself Sravani Sundeep was born and brought up in Karimnagar, a small(smart) city in Telangana. I always wanted to be my own boss and had the dream of starting my own business. Making my dreams into reality, I started content selling platform www.content-kart.com. But because of the lack of guidance, I was slow in the market. When I am desperate about how to improve myself, I came across an internship program by Mr. Deepak Kanakaraju. I was very excited and thought it was an excellent opportunity to learn. The next moment I have joined the digital marketing internship program with concept L(EARN), i.e. Learn and Earn. Class started with the inspiring words “deciding where to compete is half your success” on 18th December, 9 PM. We should select a career path which will never die, and of course, Digital Marketing career tops the list as the world is moving towards digitalization. The essential tool for the success of any marketing or business is communication with the customers. The human connection…

Marketing Audit of Airbnb Type of Organization Airbnb Inc. is an online marketplace which arranges and offers lodging and majorly homestays and tourism experiences. Airbnb company does not own any real estate or, and it does not host events, however. It acts as brokers where they receive commissions from every booking. Airbnb gets a 3% commission for any booking from hosts and 6-12% from guests. It is based in San Francisco in California, United States. Additionally, Airbnb was conceived after its founder introduced air mattresses in the living rooms, which turned them into apartments with bed and breakfast. Its main aim was to offset the high cost of rent incurred in San Francisco. Its brand name, Airbnb, is a short form of its original name of AIrBedandBreakfast.com. It was founded in August 2008 by Brian Chesky, Joe, and Nathan. Airbnb is a privately owned company that is a lodging industry. The founder was traveling in 2007 to a conference, but he was unable to pay for their housing, so they chose to rent their apartments they could pay for their…

How Video Marketing Helps You Make Money   In these troubling economic times, businesses are thinking of new ways to gain more customers that will increase their profits. One way that companies have adopted is video marketing. Does video marketing sound like a business plan that you would like to use? Keep reading the article for video marketing advice.   Videos should be optimized to reach the maximum target audience. Give each video you upload its title and description. Use targeted keywords. You should also include information in case a potential customer needs to contact you.     When creating videos, don’t become obsessed with your content’s production quality. Large budgets don’t always mean high returns. A lot of popular companies have used simple video to reap marketing gold.   Why not take a video while at a trade show? Many experts visit trade shows and would love to expand their customer base, and getting their name on your website is a great way to do that. Make sure to write down their information so you can spell their name…

Marketing: 3Cs Hilton Case Study Question one Hilton hotel has specialized in selling a brand that has been strategically positioned to help challenge competitors, and in this case, have a competitive edge over Starwood. It is a case that can be presented to be continuous branding but, the experience and approach to branding are corporate scrutiny and decision making so that factors that play a role include franchising. One of the functional areas of the Hotel is that competitors may not be overcome through sales and service but allowing the brand to reposition itself, including the decision to design the HHonors program. These are options they have adopted to enable a loyalty to program manage their customer base. Secondly, Hilton has realized that competition remains still especially among high-end customers. The realization has threatened their customer segmentation and, in particular, the Gold group. It is now shifting from staying as a product to selling loyalty programs to consumers as a reward to challenge market competitiveness. It is an example of a company xxxx describes being selling brands trough amounts of…

social media marketing strategies Many popular brands and lines of products today are using social media as a marketing strategy. Companies have realized the potential of social media, and this explains the huge shift from traditional forms of advertising and channels such as TV and radio. The use of social media has become a marketing strategy that is very popular due to the realization of the wide reach that it possesses compared to other marketing strategies. In this essay, I selected a product or line of products from a given company and investigated the social media marketing strategies that have been adopted by the company in the marketplace. Body of Essay The product or brand that I selected for this essay is the airline service that is provided by JetBlue Airways Corporation. JetBlue was founded in 1998 and is considered to be the 7th largest airline in the country based on the number of passengers carried (Jones, 2019). Being a market leader in the airline industry has been an aspiration for JetBlue by offering impeccable services to clients in the…

Digital Marketing Channel Mix Introduction Digital marketing has become a game-changer for most businesses. This is because it has boosted the speed with which the enterprises make people aware of their existence and operations. There are various types of channels that can be used in digital marketing. Sometimes, companies opt to use multiple types of channels simultaneously, and that’s where Digital Marketing Mix comes in. The digital marketing channel mix can, therefore, be described as the incorporation of various types of marketing channels to fit a business’ needs. This paper intends to give my conceptual comprehension of the value of integrated marketing and the multichannel experience. Description of Digital Marketing Channels and their impact on Customer Attraction The various types of channels covered in this module are; social media marketing, search marketing, display advertising, and mobile marketing. Social media marketing refers to a kind of marketing that seeks to develop website traffic or attract customers through social networking platforms such as Facebook and Twitter (Järvinen, 2012). Search marketing is a marketing tactic that attracts potential customers through search engines (both…

D.1 marketing strategy Saudi Aramco segments its markets based on physical location. The segmentation is evidenced by factors such as the company’s affiliates from various parts of the world and its exportation of petroleum and other products to many countries of the world (Aramco, 2017). Those factors, among others, make Saudi Aramco a multinational company. The organization uses continents and countries as its basis for geographical segmentation (Aramco, 2017). That strategy enables the organization to identify the places in which the company can increase its investments and those that it should reduce. Saudi Aramco also uses the “Positive” market segmentation strategy. The approach involves the identification of the needs of various populations and classifying those with similar needs into the same group (Aramco, 2017). The approach is appropriate for Saudi Aramco sells different products in addition to petroleum. That strategy enables the organization to know how it should relate to different customers depending on their needs. Saudi Aramco also understands the areas that need improvement. Saudi Aramco uses innovation as the leading way to cater to its market segments. The…