Integrated Marketing Communication (IMC) Introduction The year 2020 seems promising for quite a number of industries among them the cruise industry. The tourism sector in general had been promising since the end of 2018 to end of 2019.Cruise industry plays a crucial role in the global economy, in 2018 only, the industry paid over $ 50 billion as salaries and wages while on the other hand creating over a million direct and indirect employment opportunities. Just like any other industry, the industry has been faced with several challenges such as cutthroat competition. There are about 278 cruise companies operating in the industry, Royal Caribbean Cruises Ltd is one of them. The cruise line was founded in 1997, as of 2018 the company had 77,000 employees directly on its payroll with a net income of $ 1.81 billion. The cruise line is the second-largest based on passengers and the largest based on revenue. The company has over 25 ships on the water, travelling over 450 destinations and serving more than 200 ports across the world. The wake of Covid-19 virus has…

6 Reasons to Join a Business School for a Marketing Course Attending marketing courses is a highly favorable decision that any business executive can make. Such courses can help propel you in various directions in the world of marketing. You can pursue a marketing course geared towards public relations, digital marketing, advertising, or even general marketing. Even for those who are already career people, you can never go wrong with a marketing course. A course in marketing will helps to gain skills that are very vital to the business world today. You can pursue courses such as marketing management, media communications, and product marketing, among others. You can also choose to go for either shorter or longer courses tailored to the career path of your choice. Here are some of the reasons why you should consider a marketing course.   It Opens Doors to Career Opportunities A marketing course opens many doors in the world of business. Marketing professionals are critical in different business settings, both in the private sector and the public sector. With a course in marketing, you…

Digital Marketing- 6 Internationally Recognized Courses Introduction: Did you know that over 80% of job advertising is now used by non-traditional marketing sources? This means regular jobs aren’t advertised for these jobs. This includes having a personal website for talented candidates looking for a job, staying active on social media, and joining professional networks for recommendation has become important. Today we will introduce you to 5 of the most important online marketing courses in digital marketing, which are not only absolutely free, but their importance is recognized internationally. Google Online Marketing Challenge: This is the most renowned online course on digital marketing. Which Google offers for free? Thank you for the gold, that you can win the prize of Google too. Over the past eight years, more than 100,000 people in over 100 countries have participated in the Google Online Marketing Challenge. This is a module based online course. Introductory Digital Marketing is the most comprehensive digital marketing course for beginners with search engine marketing, search advertising, display advertising, mobile social analytics and video. Not only this, Google also offers…

Digital Marketing and Human Employment: Future Fears Introduction: As automation is increasing in different sectors of the economy, machines are being replaced by humans. One machine is handling hundreds of jobs. So the chances of unemployment in humans are being created on a large scale. But unemployment concerns were also in the nineteenth century. But they never really fell into place. Ever since the industrial era began, every job that the machine has snatched has created new jobs. But now in the twenty-first century again, concerns about widespread unemployment are being expressed. It used to be that machines used to carry out physical work. Is Digital Marketing a good Career? We now see heavy machinery working in agriculture, factories and transport sectors. One machine sanctuary seems to work not in place of people but thousands of human beings. I saw the harvester relinquish the sanctuary manual laborers. For decades, we saw in the villages that when harvesting wheat, the laborers in their hands harvested wheat from morning to evening and collected them in the form of piles. Workers could get…

Starbucks Marketing Strategy Starbucks is a coffee firm which was started in 1971, and its head office is in Washington. The main goal of this company is to become the best brand and retailer of coffee in all its target markets, both local and international. This company is both a product and service because of what they have specialized in selling. They roast and sell whole coffee beans along with various pastries, handcrafted beverages, tea and coffee products, and other coffee-related equipment and accessories. This paper, thus, seeks to highlight some of the keywords that I can use to market the services offered by Starbucks and the reasons why I believe that those words will help sell those services. As a marketer of this firm, I have decided to market all the vital services that any coffee addict would wish to get. Therefore, my keyword list comprises; coffee shops near me, Starbucks coffee, coffee machines, coffee bean, roast, and espresso machine. I chose to market the coffee products and services because those are the main items offered in Starbucks. The…

MARKETING WITH BANNERS – THE DIFFERENCE BETWEEN BANNERS AND BUSINESS CARDS, IMPORTANCE OF PRINTING BANNERS AT LARGE SCALE Advertisement is the surest way of promoting your business brand and its visibility, guaranteeing you improved sales and profits. There are different forms of publication used widely by business entities with varied results of success. The two most preferred, frequently used and effective advertisement strategies are by use of banners and business cards. Each of the advertisement measures is unique and distinct from the design, intended purpose, and success rate. In Toronto, Canada, Rush Hour Printing and Graphics is a household name in the design and creation of glamorous and exquisite business cards and banners, with a successful track record and reputation. The distinction between banners and business cards Banners and business cards have exclusive features that differentiate the two advertisement modes. The significant differences between banners and business cards include the following; Size- banners are significantly large while business cards are pocket-sized The material used in printing- RHPG uses different printing materials in the design of business cards and banners. Banners…

Marketing Management Case Study In the case study, the company uses demography as their market segmentation strategy. In demographic segmentation, customers are modelled into groups by particular population markers such as occupation, sex, age, socio-economic class, ethnicity, and income (Tow, 2019). Specifically, the company has narrowed down to the income of their two markets. Andrew, an employee at SparkPlace, coined the phrases, small Sams and Medium Marys, as a way of identifying their target markets. The small Sams are the small businesses run by their owners and have fewer than twenty employees. On the contrary, the medium Marys are headed by senior managers with a significant number of employees between twenty and one hundred. Additionally, the Sams is an easier group to bring on board with each business having a sales cost of less than $1000. Contrarily, acquiring any of the Marys would cost SparkPlace about $5000. However, the Marys are more valuable since they stayed longer and could pay higher monthly rates. Similarly, data suggested that on average, each Mary could generate $50K, unlike Sam, that could make $10K.…

Marketing and the Virtual Marketplace Brand Overview and Situational and Competitive Analysis MillerCoors Company is one of the largest beer distillers in the United States. The company’s primary brand is Miller Lite, a first-generation beer developed in 1967 by Joseph L. Owades and officially launched in the American market in 1975 (Miller, 2019). The brand image for Miller Lite is a healthy drink with low-calories for health-conscious American drinkers. Miller Lite currently holds a 21 percent of American market shares. The brand’s primary competitors are Corona Extra, Bud Light, and Modelo Especial. Crafted beer is also progressively becoming a significant competitor of MillerCoors’ brands. Technological Opportunities The current technological opportunities available for MillerCoors are to develop an interactive website. Having an interactive website will enable the company to effectively communicate with its clients on various issues concerning the company brands and services. As a result, the company will be able to create strong brand awareness and brand loyalty among its vast customer base. Other than adopting an interactive website for its operation, MillerCoors is keen on exploiting emerging technologies like…

Marketing Strategy: Distribution Channel             The most crucial concept in the production of goods and services is the identification of potential customers.The idea of distribution channels highlights means by which a producer can create an interlink between him and the final consumer. Generally, once production is done, the next criticalchallenge is the identification of the distribution channel. The choice of the delivery channel depends on the product, market, availability of intermediaries, size of the firm, and competition levels in the market. The essay will evaluate the directchannel distribution structureas a means of ensuring success in marketing strategy. The rationale for the Direct channel distribution structure In an attempt to determine the mode of marketing strategy, the producer must evaluate the necessity in terms of cost implications to the final consumer. The direct distribution channel eliminates the effect of intermediaries on the costs. Therefore, it gives the producer a competitive advantage over its competitors in the same marketing environment. Direct Marketing is preferably used as a tool for improvising business functioning since it helps in generating new business ideas due to…

Discussion Forum: Marketing A single firm in a perfectly competitive market is a price taker? True or False. Explain with examples. True. A perfectly competitive market is a hypothetical market system that is portrayed by numerous purchasers and sellers, uniform items, no exchange costs, no restrictions to entry or exit, and everyone has the ideal information about the value of goods (Hayes, 2019). A single firm is a price taker as the cost is dictated by the market, not seller, due to many sellers of the same commodity all having the complete information about the product and only a single buyer. This means no one can dictate the price to others, hence a single firm being a price taker. For example, a tomato farmer has to go with the market price as there are several other tomato farmers in the market. If the farmer sells the produce at a high price, he/she will not sell, and the tomatoes will go bad as they perish quickly, while charging less will bring losses. Therefore, the farmer has to use the cost dictated by…