Marketing Distribution Channels Marketing distribution is the process of making available a product or service to the consumer in need of the service or the good. To make available the service or goods, the goods or service provider can either directly or indirectly provide for the service. The manufacturer and the consumer interact directly in a direct distribution channel. The intermediaries, on the other hand,  connect the manufacturers and the end-user of a service or a good. A marketing distribution channel is the means or the avenue through which a good or service provider utilizes to ensure that the good or service reaches the customer. Distribution channels comprise of wholesalers, retailers, distributors, the internet as well as the end-user who is the final consumer of the good or service. The internet has emerged as a top distribution channel in marketing, especially by catering to specific topics such as health. Marketing distribution channels are important as they provide the link through which goods and services reach consumers. In most cases, the manufacturer of products and service providers are in one place…

Marketing Automation Marketing Automation is the new technology that propels your business into a new era of relationship-based marketing with quantifiable results. Learn how this quote proves to be truthful for your business via this blog. What is Marketing Automation? To keep ahead of your competitors, every digital marketer needs software that helps in simplifying their tasks such as engaging potential customers, fetching new ones, knowing user’s feedback, tracking key metrics- conversion rates and revenues, and so on. Marketing Automation software helps you do all this and more. But for a clear understanding of what it is – Let’s define it first. “Marketing automation is a type of software that enables companies to target customers with automated marketing messages across channels including email, websites, social media, text messages to generate sales lead.” The purpose is to remove the chaos of repetitive tasks and increase the efficiency of workflow. Features of Marketing Automation Software : Enables data analytics of a marketing campaign to drive more user engagement further. AI applications such as chatbots enable you to redirect users to your landing…

Marketing:Starbucks in Africa Question 1 One of the main features of the market is the influx of investment in major cities in South Africa. As such, locating Starbucks in Johannesburg, which is one of the posh cities in the country, has helped in increasing product sales. People from different parts of the continent shop in the city, thus, expanding its market.  Secondly, the city infrastructure is also well-developed concerning roads, which have led to an increase in retail business in the region, therefore the number of customers. Question 2 Slow economic growth in South Africa poses a challenge to Starbucks. Its growth rate is characterized by a very minimal range of 0.1%. Nonetheless, the country has been experiencing inflation. The country’s currency has been trading strikes in quite low as compared to the British pound and US Dollar.  As such, the consumers have less money to spend on sweeteners traded by Starbucks. Question 3 Due to inflation and slow growth rate in South Africa, Starbucks should use purchase situation analysis in their research (Longbottom, David & Lawson 115). Such will…

Opportunities and Challenges of Digital Marketing in the Macro Environment To its economic environment, the H &M is a multinational clothing brand company that is not alone. A full context influences it. This background is known as the macro environment. It is made up of all the forces that drive incentives, and also present challenges to the firm. The Macro environment is composed of six various elements, which are environment, financial, political, legal, socio-cultural, and technological. The following context discusses these forces based on Hennes & Mauritz clothing brand company Political The political factors that influence marketing include foreign trade policies, tax policies, labor laws. With all systems being well strategies by the government to boost and improve marketing, with the adoption of this policy by Hennes &Mauritz will be of significance as will be protected to perform digital marketing of the product and services. Unlike past political factors that could not offer better protection, which could make it hard for the company to involve in marketing, tax policies were harsh to marketing. Not only H&M company require these protections,…

Secrets Tips for Online Marketing Success   Every business needs to grow daily and improves its profits. Therefore, proper marketing techniques and approaches help sales turnover. For example, using online marketing. By following the procedure, business goals are easily attainable. There are various factors put into attention in this mode of marketing. Plan Planning is a useful strategy to follow in aiming to be competitive, improves sales, plus hitting set targets. A plan lays a foundation for entering into the market with a high probability of achieving the best results. Furthermore, it contains detail to define goals guiding daily activities. It should be simple, secure, and call for immediate actions to follow for an excellent performance. Consistency. Attainment of customers’ trust and loyalty is necessary. The main important goal of huge sales is by ensuring there is a piece of the timely and right information. Information should be understandable and clear on what the company is offering to potential users. Consistency in quality, uniqueness, networking, and solving users’ challenges is essential in online marketing success.   Website optimization. For good…

 differences in marketing strategies used by the world’s leading brands There are significant differences in marketing strategies used by the world’s leading brands. From these strategies, they develop their images, names, and products. The selection and application of an appropriate strategy mainly focus on what the brand wants to present in the market and the perception it will get as it attempts to gain recognition. However, when a brand aims a unique segment of the market, it has to adapt its strategies to suit the intended segment much better as compared to the first option. In this research memo, our interest as a company will be to focus on the pricing and distribution strategies of Volvo. These two marketing strategies are critical towards helping Volvo gain brand image in the motor vehicle industry. Pricing Strategy Volvo is popular with the use of optimal pricing. The company uses this marketing mix strategy entirely for pricing its wide range of brands. It differentiates the industry with vibrant segmentation according to the diverse customer base. Volvo is one of the few companies in…

Implementation of a digital marketing scheme Being a popular park, zoo, and resort, which is old in the market, lightning fast should be making good profits and not loses. There could be several reasons that can result in a decline in sales and a drop in profit-making for any business, including lightning fast. For instance, lightning fast may be facing challenges from its way of handling customers or the provision of similar services for a long time, which could have resulted in boredom for the customers. Also, lightning fast could have been at a bad state that needed renovation, yet nobody has handled it, or maybe the resort is too small, and customers started shifting due to that. Reasons for a fall in profitability and sales could be due to such purposes. However, there is always a solution to such problems. This paper outlines two efficient projects that lightning fast can use to retain its customers as well as increase the sales rate of the business. Implementation of a digital marketing scheme Lightning fast is a big business premise, handling…

Bosch’s Marketing Messaging, Taglines, Channels, and Commercials   Column G, rows 3 – 6 of the attached spreadsheet have been filled out with information on the competitiveness of Bosch Indego’s lawnmower products. The details include the messaging, tagline, marketing channels, and links to commercials Bosch uses to market its products in Germany, Sweden, France, and the U.S. Below are briefs of the full details presented in the attached spreadsheet. Bosch’s Marketing Messaging, Taglines, Channels, and Commercials Bosch promotes its lawnmower products as beingintelligent, efficient, and equipped with “LogiCut navigation, targeted mowing, and intelligent storage” to simplify the mowing experience. Bosch’s general tagline for all websites’ garden products reads, “Perfect technology for your home and garden.” In Germany, France, and Sweden, the prevalent tagline mentions the lawn mowers, i.e., “The Bosch robotic lawn mowe“ Research findings indicate that Bosch markets its robotic lawn mowers through digital — social media channels, email marketing, Bosch blog, and influencer marketing. The company also uses print ads in consumer magazines as well as trade magazines. It also runs commercials on TV. Examples of marketing campaigns…

marketing ˈmärkədiNG   unaware of the presence of Marketing in my life As a kid, I never knew what marketing was. I used to watch TV commercials and thought them as one of the media of entertainment only. However, that grabbed my attention to such a great extent as to enforcing me to ask from my father the reason behind broadcasting such lengthy advertisements in between the cartoon shows. And the information provided my father about advertising as a planned activity to call people’s attention to sell the product, established my first foot in the learning process about the field of marketing. Indeed, before that crucial moment, I was unaware of the presence of Marketing in my life. With the gradual passage of time, it came to my realization that in today’s world, we people are surrounded by marketing and it is omnipresent. As a communication channel to inform the people about new products, building the reputation of companies and brands as well as generating needs & maintaining the relevance of the products in our life, marketing in one or…

What are the benefits you can get by hiring a digital marketing agency? To maintain the online presence of your brand, it is important to hire the right digital marketing agency. Be it SEO service or web designing, there are plenty of options to choose from. The digital agency can help to make a prominent online presence for your business. Right online tools are sure to help your business grow provided the correct strategies are used. Irrespective of whether you are new in the business, hiring a reliable digital marketing agency can be of immense help. Let us take a glance at the following part of the article. Agency helps to focus on business Hiring an agency to handle online marketing can be time consuming. Therefore, the right agency can help you focus on the core business functioning when the team deals with the digital marketing part of the business. With the agency, you need to discuss your company goals. This shall help the agency to give a real shape to your creative thought about the company. Helps cut down…