Integrated Marketing and Innovation Plan Draft Literature Review: Write an annotated bibliography of 1–2 pages in Microsoft Word format. This has to support the need for your project. Include a minimum of 7 references beyond the required readings (at least four should be from peer-reviewed journals) that you will use in your plan. Some of these resources may be drawn from literature in your chosen profession, i.e., they may be related to your actual professional practice. Include a desсrіption of each resource. Under the name of each reference (journal article or other scholarly reference) describe the highlights from the article and evaluate each one based on its usefulness and applicability to your chosen topic selection.(unique_solution) Integrated Marketing and Innovation Plan Draft Literature Review: Write an annotated bibliography of 1–2 pages in Microsoft Word format. This has to support the need for your project. Include a minimum of 7 references beyond the required readings (at least four should be from peer-reviewed journals) that you will use in your plan. Some of these resources may be drawn from literature in your chosen…

Marketing Management and Leadership all documents about the criteria of the assignment case study.     Individual Case Study Report                                              90%   This element takes the form of an individual case study report and should be no longer than 4000 words in length.   It is designed to follow on from your filmed presentation and so it is important that the organisation you choose in your filmed presentation is the same one that you focus on in your written case study.   The way in which you choose to conduct your analysis is up to you. We would encourage the use of an opening argument and then the demonstration through research and analysis of your argument and a robust conclusion and bibliography with full citations. If you use interviews then you should attribute these accordingly.   You are required to introduce your report with an organisational summary of no more than 500 words (not weighted) covering the following background information into your chosen organisation: Organisation name Type of organisation for example whether it is B2B, B2C or a combination,…

Marketing Strategies and Redesigning Marketing   The output results (output document) should cover the following four points/steps:   Step 1: You will sum up the case (Below case). Step 2: Tell the class about the case and the problem, Step 3: Answer the questions asked in the case (give as much detail and options as possible), the questions are available in the last page. Step 4: Current status (if the case is real) by checking their website or the news. And especially, how the brand or the company is doing in Turkey. https://www.goldieblox.com/about/ Marketing Strategies and Redesigning Marketing(unique_solution)   The output results (output document) should cover the following four points/steps:   Step 1: You will sum up the case (Below case). Step 2: Tell the class about the case and the problem, Step 3: Answer the questions asked in the case (give as much detail and options as possible), the questions are available in the last page. Step 4: Current status (if the case is real) by checking their website or the news. And especially, how the brand or the…

Digital Marketing Mix Place The company will utilize its virtual stores to distribute its goods. The virtual stores of the company will be an e-commerce site that will assist consumers in shopping online through the organization’s website, instead of going physically to the existing physical stores. The virtual outlets will enhance the shopping encounter by assisting the consumers to buy goods at their convenience. The virtual store channel will enhance the visibility of the company’s brand by enabling it to serve as many consumers as possible. Product The company’s digital product mix will involve various goods such as garden instruments, home appliances, restaurant food, apparel, manufactured food, and groceries. A product mix with different goods will assist the organization in serving consumers with different preferences and tastes. The company will modify its digital merchandise to the traditions of the UAE region. For instance, particular food differences will be appreciated, like selling halal food that is not prepared with pork. The company will also change its productions according to the seasons of the region’s cycle of business, as it is a…

 factors that influence the relative importance of the marketing strategy creativity The reviewed article focuses on the factors that influence the relative importance of the marketing strategy creativity and the concept of marketing strategy implementation effectiveness. The authors documented that the performance of the organization is usually maximized when the organization formulates viable and creative marketing strategies (Slater, Hult & Olson, 2010). This contributes towards the achievement of the marketing strategy implementation, enabling the organization to succeed in the marketplace and command a high market share in the marketplace. The authors documented that the stiff competition and cultural tensions are primary hindrances towards achievement effective marketing strategy implementations for the organizations. The managers hence should ensure effective scarce resources allocation to aid in attaining of highest performance for the organization. Managers are required to offer the right directions to the team to aid in the effective implementation of the marketing strategies. The managers are also expected to consider the environment, which poses both threats and opportunities to the organization, and they have the potential of rendering the existing marketing strategy…

Destination marketing is a continuum process Destination marketing is a continuum process. Most cities change their slogan/motto every five years or so. (Remember, ″I love NY″, ″Take a bite out the apple,″ etc.) As marketing managers, your task is never ending. In this final assignment, pick a destination anywhere in the world. In a Power Point presentation, describe the location and provide next year′s objectives and marketing plan for your location. You′ll need a new slogan (e.g.. What happens in Vegas. . .) especially made for your destination Identify and explain the target market for prospecting Briefly describe the marketing strategies you′ll apply to meet your goals and objectives Your presentation/PowerPoint should be an executive summary. It should be creative and captivating. Use charts and graphs to add visual appeal and demonstrate quantitative objectives. Limit the number of slides to 8 slides[unique_solution] Destination marketing is a continuum process. Most cities change their slogan/motto every five years or so. (Remember, ″I love NY″, ″Take a bite out the apple,″ etc.) As marketing managers, your task is never ending. In this final…

Destination Marketing Nowadays, most places in the world are incorporating the use of destination marketing in exposing the potential they have either for business or tourism purposes in order to attract more external customers. All in all, according to Noble (2018), destination marketing is a managerial process which involves focusing on external investors, skilled labor force, or tourists through research, and advertisements. In addition, this process boosts socio-economic developments through the creation of jobs, development of infrastructure and revenue collection. According to research conducted by Destination Marketing Association International, local destination marketing organizations in the United States invested nearly two billion dollars in order to attract potential visitors. For destination marketing, a trend in the business world today, to come to a success some aspects such as a powerful slogan, objectives, market plan, and marketing strategies need to laid out clearly. For instance, Florida is in the limelight of property investment in the United States. This is due to the fact that it is one of the most popular tourist destinations and permanent tenants in the region. Unquestionably, this destination…

 marketing strategies, value segmentation, consumer behaviour, leading competitors, forecasts of Sony and Microsoft gaming companies Introduction Electronic art is a type of art that uses electronic media. It works about information art, new media art, video art, gaming and electronic music, among others. It stems from the traditional form of art and system art. Therefore, electronic art is also “computer art” as it involves computers. Electronic art became a source of living for different people; hence, companies were started and opened following the same. The companies operate just like all other companies; thus, they need the aspect of marketing for them to thrive. Different strategies have been applied by the latter in the US and Europe. The following content will bring out the marketing strategies, value segmentation, consumer behaviour, leading competitors, forecasts of Sony and Microsoft gaming companies. Main Body Specific content Microsoft Company has unveiled that most game fans desire in-depth and specific content. They focus on ensuring that the fans attain the specific content they want in the game. While creating the game, they ensure that it is…

Marketing and management theories 2.1. Description of the background Background literature includes past researches that reveal a similar relation developed in this research. Moreover, social exchange theory and job-demands resources theory are simultaneously put together to provide a rationale behind the assertion of how training and development can improve Adidas overall performance. Marketing and management theories suggest that training and development, as a strategic tool, can enhance the abilities and knowledge skills of employees (Abzari, Ghorbani, & Madani, 2011; Bakker & Demerouti, 2007; Cropanzano, Anthony, Daniels, & Hall, 2017; Heskett, Sasser, & Schlesinger, 1997; Rafiq & Ahmed, 2000). Previous researches authenticate that, training and development can rebuild employees’ abilities to compete effectively by improving their performance (Asfaw, Argaw, & Bayissa, 2015; Schwepker & Good, 2007). In a similar manner, literature identifying the relationship of training and development with employee innovation performance also follow a positive link (Sung & Choi, 2014). These results of past studies build consistency with social exchange theory and job-demands resources theory that when organizations show concern towards employees, this will leave a positive psychological impact on…

 marketing through newsletters at GoLearn When doing marketing, you should see your clickable ad as the first step in your customer’s buying journey. Besides, you should also make sure to build your newsletter recipient list so that over time you will own your marketing channel for your customers. You can learn more about marketing through newsletters at GoLearn. Top 3 Channels Social Media Marketing The social media is an essential channel for advertisement, but companies are still hesitant to advertise through them. Always, there may be no reason for it: Research from Envision shows that marketing on social media – and especially Facebook – is more effective than other digital advertising firms. Facebook, Twitter, Google+, LinkedIn, and all kinds of other social media are in fashion, and all companies must have at least a Facebook page, a Twitter profile, blogs, and a YouTube channel. Not infrequently, a company’s efforts in the area stop when the Company creates a profile, page, blog, or channels, which is not just a Danish phenomenon. In late 2011, the research house Forrester Research concluded in…