5 Reasons Why Videos Are Crucial In Marketing Your Business Today Video marketing is an essential part of every business. It has come a long way from the traditional commercials on TVs to the modern methods of advertising on youtube, Facebook Live, and Vimeo. Wondering how? Well, these are some of the reasons why video is essential to your business. Videos Build Trust Trust is the basis of sales. The whole idea of content marketing is based on trust and creating long term relations with consumers. You should stop selling and instead provide your clients with interesting and useful information. In this new era, demands focus on ignition, not just traffic. And a simple video does it all. You should create a video that is most likely to engage your customers and ignite some emotions. If you are serious, you want to use content marketing; you need to invest in videos. You can create a video that presents your product to consumers in a conversational way. You Can Track Your Results When you use traditional content marketing tactics, it is…

marketing strategies for companies Companies use different marketing strategies to meet their respective objectives. Apple is one of the brands that have, over the years, witnessed an increase in revenue growth from 2004 to 2014 (Short, 2018). The profit margins have continually risen from 8 billion USD to about 180USD billion over ten years (Short, 2018). Apple is keen not only to make significant profits in the different products and services offered but ensure all the consumers get the opportunity to buy into a lifestyle. Apple is one of the brands that focus on premium price strategy (Coget, 2011). The company target markets are the high-end consumers who can make purchases of these products with ease. Apple’s marketing strategy heavily relies on passion and power advantage. Over the years, Apple has taken pride over the considerable number of loyal customers the company has over time. The majority of the consumers who prefer to purchase Apple products consider being part of the elite group that uses some of the best products in the tech industry. Apple has earned a reputation with…

Advantages of Guerilla Marketing for Small Businesses Introduction Guerilla marketing is a strategic advertisement plan that is meant to produce paramount results by using marketing tactics that are unconventional and low in cost. Guerilla marketing is similar to guerilla warfare in that it uses ambush and sabotage tactics in the marketing industry. The aim of this strategy is to capture the consumers’ interest at a memorable and personal level by creating a valuable and indelible impression. Furthermore, this strategy requires high imagination and is mostly employed by small businesses and big businesses in a few cases to complement existing marketing strategies. Therefore, guerilla marketing is the most ideal for small businesses that desire to reach a large audience and make an impact. Benefits of Guerilla Marketing for Small Businesses One of the advantages of Guerilla marketing is the low cost involved. A good example is when a company uses a few employees to make a quick promotional video for a Facebook or Youtube ad instead of hiring a professional team to do the same (Elena et al, 5). Marketing campaigns…

Apple Limited Marketing Strategies Introduction Apple is known as a well-developed technology company that deals design, manufacturing, and marketing of electronic devices used in the world today. It is considered one of the largest electronics brands despite having a minimal chance during its first years. The company sells its products over the whole world has more than 250 retailers worldwide. History of Apple Company. The company was founded by Steve Jobs and Steve Wozniak in 1976. The name Apple is known to have been brought up by Jobs. Come to think of it; it might have been because he had been working in the orchards in Oregon where apples were being grown. That aside, the name begins with the alphabet A. This occurred as a suitable name to encourage them to work towards the Apple company being among the worlds’ leading companies (Rawlinson, 2017). The Apple design for Apple’s logo has several suggestions as to how or where from the logo came to be. It could be a representation of the story of Adam and Eve in the garden of Eden…

Marketing Strategy The effectiveness of a research study largely relies on the right sampling technique employed. The choice of a research method also determines the sampling method that can respond to the procedures of the research method. It is prudent to choose a sampling method that provides all participants an equal chance of participating in the research study. Sampling techniques include simple random sampling, stratified sampling, and systematic sampling techniques. I would propose to use a simple random sampling technique for this research study. A simple random sampling technique is more effective because it provides the entire target population an opportunity to be selected for the study. Unbiased selection of the businesspersons in Baltimore is vital in collecting the relevant and impartial views about the number of machines their companies can buy. A simple random sampling method would ensure that all businesses are represented in this survey. Besides the simple random sampling technique, it is also possible to use a stratified sampling technique, where the researcher identifies a cohort of people within the target population to represent the whole population. …

The social marketing theory is a combination of theories that aim to influence attitudes and behavior. The theory has been applied extensively in the public health field to influence both healthy and unhealthy behavior. While behavior influence is one main objective of the theory, it relies on four basic principles. Identify and describe the four main principles of the social marketing theory. Provide at least one example how the theory can be applied to influence behavior in a healthy way and an unhealthy way.[unique_solution] View the Social and behavioral change communication challenge (SBCC) at https://www.youtube.com/watch?v=utW3c7ybv98&feature=youtu.be. According to the video, what social marketing approach is needed today to effectively influence health behaviors? Identify two areas mentioned in the video that social marketing have been used and found to be successful in promoting health behavior changes. Which Responsibilities and Competencies of a Health Education Specialist can the social marketing theory be applied to? Please explain.

Why Time and Commitment Are Vital for a Successful Digital Marketing Plan Online marketing was once something new and presented different techniques from conventional marketing methods. Within the past few years, we cannot underestimate the importance of digital online marketing for any business that seeks to be successful. The fact that your company has a website is not enough. What imperatively matters is integrating your website with digital marketing strategies and successfully entwine it with the internet. However, most business owners and marketing managers don’t understand the significant role that time plays for any successful marketing plan. They tend to forget that impatience and haste create more significant obstacles to getting things done correctly and within a budget. For any business seeking to experience growth through online digital marketing, you have to let go of the ‘overnight success mentality’ and embrace the old-age tenet that patience is a virtue. Here are some of the reasons why time is necessary. Time allows You to Do the Work Acquiring a commitment with a digital marketing agency for a year or so opens…

The future of Digital Marketing in a Data- Privacy World In the quest to identify potential customers and their preferences, companies have gathered data to help them execute this plan. However, business people in Europe encounter difficulties while using data collection methods (O’Reilly, 2018). As a result, there was a formation of a corporate marketing department to device appropriate strategies to counter these problems. The marketing department was to address the changes in the Data Protection Regulation, which placed the consumer as the leader in matters concerning guarding their private information. Companies across the world must seek permission from European citizens before gathering personal information. They are required to collect only the relevant data purposed to perform a particular task; also, there are limits on how to use the information (O’Reilly, 2018). Additionally, the companies should delete the data once they use it or when the owner asks them to do so. Besides, rules for a third party are even more difficult. Several marketers do not look for the data themselves instead utilize information collected by other marketers to help them…

Defensive Marketing Introduction A defensive marketing strategy is a marketing tool many companies use to protect their customers from competitors. Usually,  the company that implements the strategy is usually the leading competitor, when a new entrant into the market tries to challenge them by offering alternative products or services. These substitutes may either be lower-priced, or of higher quality to the product of the leading company, there are different types of defensive marketing, which include position defense, mobile defense, flanking defense, counter-offensive defense, and contraction defense. Examples of defensive marketing Position defense is the most common strategy whereby companies hold their current position by trying to build a stronger brand name and customer loyalty. The mobile defense is where companies introduce new products to the market or modifying the existing ones to ensure that the competitors are unable to compete with them at the same level. The flanking defense is when a company ventures into new markets, gains new customers, but loses others in the existing market. Counter-offensive is when the leading company retaliates by striking back with a new…

Marketing Assignment:Demarketing The business world is competitive, and many companies spend a lot of money marketing their products or services. However, there are situations when the industry decided to do demarketing to reduce the demand for goods and services. Therefore, demarketing is the process in which a firm or organization discourages the consumption or use of their product and services. It can also be defined as advertising goods and services to reduce the demand that is in short supply; thus, it discourages consumers from acquiring the said products. An example or case scenario of demarketing in business has been witnessed with the TATA group. Since the production of Tata Nano by TATA Company, its demand kept on increasing daily. With time its need outweighed its supply. To carry out demarketing, the firm stopped marketing Tata Nano and focused on other products produced by the same company.  The choice was beneficial to the company since, in the long-run, they generated massive profit from the sales of other products as well as from the Tata Nano that was still available. However, demarketing…