The future of Digital Marketing in a Data- Privacy World In the quest to identify potential customers and their preferences, companies have gathered data to help them execute this plan. However, business people in Europe encounter difficulties while using data collection methods (O’Reilly, 2018). As a result, there was a formation of a corporate marketing department to device appropriate strategies to counter these problems. The marketing department was to address the changes in the Data Protection Regulation, which placed the consumer as the leader in matters concerning guarding their private information. Companies across the world must seek permission from European citizens before gathering personal information. They are required to collect only the relevant data purposed to perform a particular task; also, there are limits on how to use the information (O’Reilly, 2018). Additionally, the companies should delete the data once they use it or when the owner asks them to do so. Besides, rules for a third party are even more difficult. Several marketers do not look for the data themselves instead utilize information collected by other marketers to help them…

Defensive Marketing Introduction A defensive marketing strategy is a marketing tool many companies use to protect their customers from competitors. Usually,  the company that implements the strategy is usually the leading competitor, when a new entrant into the market tries to challenge them by offering alternative products or services. These substitutes may either be lower-priced, or of higher quality to the product of the leading company, there are different types of defensive marketing, which include position defense, mobile defense, flanking defense, counter-offensive defense, and contraction defense. Examples of defensive marketing Position defense is the most common strategy whereby companies hold their current position by trying to build a stronger brand name and customer loyalty. The mobile defense is where companies introduce new products to the market or modifying the existing ones to ensure that the competitors are unable to compete with them at the same level. The flanking defense is when a company ventures into new markets, gains new customers, but loses others in the existing market. Counter-offensive is when the leading company retaliates by striking back with a new…

Marketing Assignment:Demarketing The business world is competitive, and many companies spend a lot of money marketing their products or services. However, there are situations when the industry decided to do demarketing to reduce the demand for goods and services. Therefore, demarketing is the process in which a firm or organization discourages the consumption or use of their product and services. It can also be defined as advertising goods and services to reduce the demand that is in short supply; thus, it discourages consumers from acquiring the said products. An example or case scenario of demarketing in business has been witnessed with the TATA group. Since the production of Tata Nano by TATA Company, its demand kept on increasing daily. With time its need outweighed its supply. To carry out demarketing, the firm stopped marketing Tata Nano and focused on other products produced by the same company.  The choice was beneficial to the company since, in the long-run, they generated massive profit from the sales of other products as well as from the Tata Nano that was still available. However, demarketing…

Gaming System Marketing Plan The Challenge Product Description The product being marketed is a gaming system. The gaming system is an interactive video display and game-play designed as a specialized computer. The gaming system is built with the same components that build a computer like the Central processing unit (CPU), random access memory (RAM), and graphics processing unit (GPU) and therefore, it functions like a personal computer. The purpose of the gaming system is to offer entertainment to the customers. In the past, the sales of the gaming system have been declining and hence the purpose for developing this market plan. As such, the objective of the marketing plan is to boost the gaming system sales by 25% in the next two years. Also, the marketing plan aims to help the company to better understand the market and the marketing strategies that should be applied to achieve its strategic goals of boosting the company sales and growing its market share. Moreover, the gaming industry is characterized by intense competition and therefore, the marketing plan will seek to provide the company…

How Useful is Content Marketing? Content marketing is a type of marketing than partakes the creation and sharing of online works like blogs. Apart from blogs, other content marketing examples include the marketing of videos, leads, educational articles, e-books, and social media posts. For content marketing to be successful, there has to be a content marketer whose duty is to plan, create, and share compelling content purposely to attract and change prospects to buyers. In daily life, content marketing is essential, not just because it helps embrace trust. Still, also, it’s a leads generator, improving the loyalty of your buyers and upholding these virtues as a habit. Is there any education article, travel, or beauty brand that exists in the twenty-first century without either a Facebook or Instagram page? The fact of the matter is that for content marketing, social media, there has been the creation of these social pages, influencer campaigns and videos. Gratitude to the software industries that have been at the front lane to build applications, online knowledge centers, and other necessary tools that are helpful to…

The Marketing 4P’S found in Website The marketing is defined well when there is putting off the right product at the right time, right place, right time, and the right price. According to the Website of Fashion Nova, the 4P’s of the market is inclusive of the cost, product, promotion, and place. The price has favored them since they have ventured into online trading, which does not need substantial physical investments (Beeby, 2017, May 22). The product is the best choice selection since people are fond of different preferences. The promotion is perfect due to the detailed Website, which aids in the advertisement. The place of trading is ideal since most of the clients have migrated to the online due to technological advancements. Competitors of Fashion Nova. From the Website, there is highlighting of the competitors of Fashion Nova. Some of their competitors include ZARA, HM SHEIN, ASOS, among others. Furthermore, there is displaying of the CEO performance of the competitors. For the Fashion Nova, the CEO has a score of 79.0% (“Fashion Nova | Fashion Online for Women |…

3 KOL Marketing has a Strong ROI Business should have a relevant key performance indicator before they consider consolidating Key Opinion Leaders’ marketing strategies. Some of the key performance indicators to be considered include sales conversion, total reach and number of clicks. They provide an insight into the target customers (Detlev Zwick, 2014). A significant Return on Investment (ROI) can be achieved by choosing relevant KOL in reaching the target audience. According to the survey Mediakix(2018) data, it shows that 89% of the businesses suggested that KOL and ROI provided significant comparison in marketing strategies compared to the other channels. #4 KOL marketing importance on location-based Technology Instagram influencers include location on their posts. KOLs can take time and analyze offline events and implements mechanisms on how to express in-store products on several platforms resulting in a higher advertisement. The company, in turn, benefit from massive sales hence benefiting from competitive advantage. For example, TikTok has many followers, especially in China. For Xiaohongshu, the “nearby” function helps to search for content with precise location (Gershon Feder, 2016). Xiaohongshu provides a…

Marketing Manager Job Summary: The manager will be responsible for the development, implementation, execution and evaluation of the marketing plans for the company. The primary expectation of the manager will ensure that everything that the manager does will be there to ensure that there are new customers and the existing ones are retained. The manager will do this by coordinating and leading the team into research about how the products are sold with ease, and the sales team is meeting its target within a given period. As the manager of the marketing team, he or she will have the role of providing directions and guidance to the juniors and also ensure that the company is making profits. Job Requirements At least a bachelor’s degree in marketing or business administration or any other related course from a recognized institution. A master’s degree will be an added advantage. At least six years’ experience as a marketing manager Job Functions Overseeing the company’s marketing team. Planning and implementing the company’s marketing budget Coordinating and supervising everyone in the marketing tea, Organizing promotion campaigns…

Revealed: The Lifestyle Of The Multi-Million Dollar Digital Marketing Champion Cullen Stack Who Rocks The Sales World For Almost Two Decades Now Cullen Stack was born in 1984 in South Korea as the second oldest of four siblings. His father and mother were from the United States, and his family was from an army generation. He grew up in military bases in 3 countries and eight states. Cullen was passionate about sales since he was a young man and started doing sales events and brand awareness promotions of products at a tender age. Cullen’s focus was on the i ticket sales in the digital world. Cullen achieved sales of over 10 million dollars in sales for products, businesses, and services, mainly in lead generation. He realized that there was a huge need and demand in personal brands though he didn’t know how valuable it was. Teenage Life Life as a teen was good. Leaving Massachusetts and setting camp in California, Cullen lived in the army bases until he was in his tenth grade. He loved playing golf, attaining professional levels,…

What are the perks of using customized real estate marketing plans? Can customized real estate business plans help realtors? Well, in this age of increasing competition in the real estate market, realtors need to come up with the latest ideas and trends. It shall help them stay away from the rest in the market. It shall help the real estate agents yield better results from the strategies that they are planning to follow. Take a glance at the benefits of using a customized plan for the real estate business. In this regard, you can seek help from BoldLeads that is offering service for years now. However, if you are planning to take the service for the first time, it is recommended that you go through the BoldLeads Review section. This shall help to know better about how the lead generation works. . If you are tired of posting real estate ads on different platforms, try with customized marketing plans. Ability to learn better about the target market A customized marketing plan can help to grab the attention of the target…