Five traits of Digital Marketing Professional With digital marketing upcoming as one of the fastest and excellent way of reaching your target audience specifically, the need for a best digital marketing company in Delhi/NCR cannot be denied. The success of any digital marketing strategy largely depends on the efficiency of the associated digital marketing agency. In turn, the efficiency of any digital marketing company depends on the digital marketing professionals associated with it.  An appropriate mix of web design, content writing, traditional marketing and the study of the behaviour o target audience can only yield the fruitful results. Hence an organization with Here are the four traits of Digital Marketing professional to deliver expected results: Competency The versatile world of digital marketing calls for a flexible digital marketer who can quickly adjust to the situations and devise the strategies accordingly. The world of digital marketing throws new hurdles every day. Hence the professional should be able to think beyond the lines creatively ad accept the new challenges. He should be competent to analyze the situations from different perspectives. Analytical mind…

How to choose the best online marketing channel for your business? Those who run a business know the significance of marketing in this era. In the market, promoting a brand or business is a costly affair as one has to pay a hefty amount to the marketing agencies, and in return, the business gets promoted at a slow pace, which can create many troubles to the businesses. Hence for those who need to have marketing for products need to find options with the help of which promotion of the product can be done at a cost-effective rate or almost no cost. The online marketing channels can be a good option, but for that, one needs to go for a little research as one needs to select the best option to have desired marketing. Irrespective of the size or type of business, online channels can be much useful to promote any brand or product. In the last few years, the search for different services or products has been increased to a huge level. As per a survey, 3773 billion people are…

4 Digital Marketing Agency Qualities that set your business apart Once you are through with the question – what is a digital marketing agency? The next comes the crucial digital marketing agency qualities, which bring your company closer to its goals. Best digital marketing agency in Delhi like 99 Digital services recommend certain features which one looks for before concluding creative digital marketing agency for their business Let’s quickly explore the digital marketing agency qualities to make it best digital marketing agency: An innovative website An up-to-date website is one of the most important digital marketing agency qualities which indicate that they are using reliable SEO practices and are well-versed with the current trends. You should be able to find their website on various search engines quickly. The website should include all the key-elements and contain engaging content. From its responsive design to effective conversion strategy and intuitive navigation, there are several vital elements that you should take into consideration. Online reviews One of the fastest ways to know about the reputation of any digital agency is the online reviews…

Why Your Marketing Agency Should Consider White Label Reviews Collection   Over 84% of people trust online reviews. If your company has many positive reviews, then it is on the safe side. Reviews are beneficial as they ensure that your website is highly ranked on the search engine and google maps. It also increases your business revenue as many people will be trusting in you. For the marketing agencies that are collecting reviews for these clients, sometimes it becomes a challenge. Therefore, there is a need to find a company that will provide you with a white label and platform that will help you to collect the customer reviews automatically . By outsourcing the reviews collection to another company, your business will significantly benefit. First, the business will save money because the process will be done by another company. You will not have to employ employees on a full-time basis to collect reviews for your clients. Some of the costs that you will cut down are salaries, overhead expenses, and training costs. Compared to the amount of money that you…

The Apple iPhone in China marketing and competitive strategy Report   Executive summary Effective marketing and competitive strategy of a product is essential in the facilitation of the survival of the product in the market. The factors of marketing and competitive strategy are especially crucial in the case that the product operates in a foreign market. Through a competitive strategy, the product can survive in the market and compete favorably with the local products. The iPhone, with regards to the Chinese economy, faces various challenges, including the politicalfactors that place china and the United States at a trade war. This makes tense government place hightariffs on iPhone, an American company with regards to its operation in China. The Chineseeconomy also provides a disadvantaged aspect as it is slowly taking a negative turn, a factor that denies the population the purchasing power to buy the seemingly expensive iPhones.The phone also has bad legal attribution s to china as its manufactory depends on a high number of temporary staff, which is against the law in china that does not allow for more…

What are the best metrics you can use for evaluating influencer marketing? Good question. Before you evaluate influencer marketing, ensure influencers you collaborate with drive brand value. Take your time when evaluating them to ensure they generate genuine interactions with your brand. Doing this can also prevent some challenges experienced when measuring ROI. Some crucial metrics to measure once you roll out your influencer campaign include: Conversions Track sales before, during, and after the campaign by setting up UTM parameters, affiliate links, landing pages, or promo codes. These help you track where customers who converted came from throughout the campaign. Traffic to your site Find out how many people visited the site because of the campaign. You can still use promo codes and UTM parameters for this metric. You can then tell how many new visitors you got, referral sources, time spent on site, and number of page views. Awareness and Reach Track impressions on influencer content, including blog posts, social media posts, videos, and others. You can then understand how many people got to know about your brand and…

Implication of Theory on Marketing Practice The findings of the research agree with Freire & Santos (2013) studies about the place of music in influencing purchasing behavior. Music affected the emotions of the purchaser based on a sad/happy perspective, but the impact was higher when they listened to happy, popular music. Studies carried out on the intention of the retailers to influence the mood, and the buying decisions revealed that a significant connection in the length of stay at the store on the music style. The studies also showed that men were less sensitive to rhythm variations in music. Despite the differences in gender, music influences the mood of shoppers and determines their buying behaviors. Cabigas (2018) observes that music influences the shopping behavior of online shoppers. The background music in online stores affects product preference and individual actions in the stores focused on changing purchases. Cabigas (2018) avers that music has the power to transfer a neutral stimulus of a product to a preference for the product. The observations corroborate with findings of research that indicate that retailers use…

Integrated Marketing Communication Plan Integrated Marketing Communication for The Home Depot in Hong Kong.  The plan targets women and men who are aged 20-30 years with a college diploma and are childless with or without a home. On the home depots, some researches have been done aiming at determining strengths, opportunities, threats, and weaknesses. This IMC market plan target audience noted above offers Home depot an opportunity towards capturing this generation of upcoming customers and also creates loyalty on the brands while at the early stages of buying the life cycle. The plan outlines the media, market, creative, direct marketing, sale promotion objectives, and public relation and also tactics required towards capturing the target audience hence making the plan successful. Situation analysis Home Depot is a marketing strategy which has many target audience. The population as a whole needs better retail services at home. A gap in terms of generation debt due to some aspect of students taking loans during schoolings. Between the age of 20-30 years, many individuals are educated up to college levels (Csikósová et al., 2014). Also,…

Marketing environment analysis Marketing environment analysis identifies the internal and external forces of the environment that affect organizational performance. The firm translates the factors to the decision-making process; therefore, the analysis aligns strategies with the organization’s environment. Competitive, political, economic, legal, and regulatory, sociocultural, technological factors affect the Honda Accord hybrid sales in the market. Competitive Factors Honda Accord hybrid has a vast product portfolio that addresses the needs of the different sections that help the company establish a long-lasting relationship with the customers. Furthermore, its strategic focus on identifying specific selling propositions, which include the lowest cost, high quality, and uniqueness of ideas. In addition, it has developed a close relationship between different departments. Moreover, it has developed a reliable bargaining power and lean production methods to assist in effective and efficient distribution channels. Furthermore, the differentiation strategy promotes brand loyalty by providing premium products. The company has focused on durability, benefits, reliability, and distinctive features. In addition, it has developed strong brand recognition to increase expenditure on marketing strategy like sponsorship. The Honda Company has a well-developed marketing…

Service and relationship marketing Introduction Service and relationship marketing is the process in which different organizations and companies are marketing their products to the potential group of clients. The sector of the services currently is becoming critical as most of the industries of around 705%, especially the ones in the UK. Services are considered to be vital because most consumers are consuming different kinds of services (Sheth, 2017). Therefore, in this assignment, we are going to discuss Adetails about the service and relationship marketing, and we are going to look at the restaurant services. Our organization has majored in restaurant service provision, especially in the United Kingdom and therefore, we are going to discuss Woodspeen restaurant which is located at West Berkshire specifically at a place known as Newbury. Part a Woodspeen restaurant is one of the most popular restaurants situated in the UK at a place known as Newbury at the West of Berkshire. The restaurant has got a very slick homey atmosphere that has attracted most of the clients to come and enjoy the comfort and the restaurant.…