marketing concepts applied in the current business operations Chapter 5 in the textbook discusses the various marketing concepts applied in the current business operations. Marketing concepts are the strategy that firms implement to satisfy the client’s needs, increases sales, maximize profit, and beat the competition. As discussed in chapter 5, five marketing concepts are fundamental to business operations. These marketing concepts are production concept, product concept, selling concept, the marketing concept, and societal marketing concept. According to the chapter 5 textbook, the production concept is defined as production-oriented business dominated the market. In this era of production concepts, the business was concerned primarily with production, manufacturing, and efficiency issues. Firms that use the production concept have the belief that clients want products that are affordable and accessible. The production concept is based on the strategy that a company can add up the supply as it decreases its costs, and it believes in economies of scale whereby mass production can reduce expenses and maximizer profits. The second marketing concept, as discussed in chapter 5, is the product concept. This concept functions…

Marketing Application Introduction Company G is a firm that specializes in electronic appliances. It is well known for innovative and high quality appliances. The company ensures customer satisfaction and improvement of their customers’ quality of life. The following market plan will help the company reach its full potential in terms of profits. Product Description and Support of Mission Statement Company G, an award-winning dealer of electronics, has the responsibility of enabling consumers to improve the convenience and quality of their lives by providing innovative electronic solutions and of high quality. With the proper home fridge, success happens automatically. Here is everything you require to make your life easier. Keep your food fresh for longer and reduce the cost of frequently buying food by getting a long lasting and reliable Samsung fridge from Company G’s stores. The product is in the class of a Convenience product. It has both factors for convenience products; place mix and product mix. For its success, it should be a strong brand. The product can be enhanced through in-store sales advertising and leveraged by having product…

 Target marketing              Target marketing involves identification of potential customers, discovery of the various mediums of delivery preferred to this group and thus promotes goods and services with the aim of capturing the specific group’s attention. Every strategy is aimed at reaching the potential customers. Mass marketing is an approach taken with the entire market in mind and thus one fundamental strategy is applied making use of mass media and mass distribution. It uses mediums such as television and bill boards. Mass communication rose as a result of the need to spread of the awareness of products and services to a large number of people for increased sales. Targeted marketing on the other hand rose with the coming up of different online advertising mediums and was influenced by the desire to attain a more engaged responsive market. According to me, targeted marketing is more effective than mass communication. Mass communication may reach a lot of people but not capture a large audience. Targeted marketing is more effective because it is centered on the preferences of specific customers and thus communication…

4Ps for the marketing plan for a coffee and coffee shop 4Ps for the marketing plan for a coffee and coffee shop is as follows: Product: products signify the services that are provided from a coffee shop. The coffee shop must offer a wide range of beverages to the target consumers for a more effective initiative. Essential products should be- different kinds of coffee of different flavours, different tea types of different flavours, baked goods, Frappuccino, and smoothies. Pricing: Pricing strategy should be set according to the financial characteristics of the target market. Market research is necessary before setting a price for each of the coffee flavour and beverages. Cost-plus pricing strategy, competitive pricing strategy and value-based pricing strategy are three significant types of pricing strategy. Initially, a company must adopt the value-based pricing strategy to assume the financial characteristics of the target market. Place: Place is a significant marketing factor for a coffee. The selection of place should be appropriate by the organization. For example- nearest areas of any offices, schools, colleges, airport or railway station are a suitable…

Marketing and football Executive Summary The proposed business plan is in the form of a partnership between a football club and a car manufacturing company, and it is intended to ensure that the two parties involved realized their specific predetermined objectives. In this plan, a strategy to implement the proposed business plan has been proposed and a rationale provided. Part of this plan is a discussion of the inventory that each party will provide and the expenses to be incurred by either of the parties as well as the value gains for both parties. Lastly, the plan has a SWOT analysis for both parties. Partnership Strategy The proposed business involves Albion City Football Club (Albion Fc) and Samuel Grace Ltd (SGL), a car manufacturing company. Each of the two parties involved is independent, and have specific objectives they intend to meet in entering into the partnership. Notably, the partnership should result in a win-win situation for the two parties involved. As a result, there is a need for a well-defined business partnership strategy that will ensure that in addition to…

MRKT – Relationship Marketing Conspicuously, this paper critically illustrates numerous aspects of the customers-related business field. Precisely, it demonstrates on the following facets; The significance for marketers to read and react to blogs or comments made online Companies responses to bad news from customers The utilization expectations of information acquired about the diverse marketing mix variables Reasons it is Important to Monitor and Respond to Blogs Based on the fact that numerous consumers are shifting towards social media as a supply for customer service, and optimistic customer service experiences on blogs attesting to augment the sales and brand commendations, it has by no means been more imperative that a particular business be enthusiastically accessible to meet the wants of its customers online (Marban, 2017). The significance of monitoring and responding to blogs is that it aids in the business knowing its reputation. Apparently, the numerous reviews always offer adequate guidance to the industry in the determination of efficient operations and the modifications that ought to be undertaken. Furthermore, blog monitoring keeps an eye on competitors’ activities. Notably, the reviews always…

Law Firm & Attorney Video Marketing     What if you found an efficient, easier, and less costly way to market your legal services? Watch this video to the end and learn!   Many potential legal clients in the U.S. watch videos online for advice before approaching an attorney.   At Viral Digital Marketing, we shoot short, professional, and high-quality marketing videos for law firms and attorneys in South Florida.   Videos allow you to answer a client’s most common legal questions and build familiarity and trust. Besides, they are excellent for SEO. They rank your website higher in search engines, making it easy for potential clients to find you.   For your convenience, we bring our mobile studio right in your office and for excellent delivery that will sell you big time, we provide you with a teleprompter to read from. In one session, we shoot 8-12 different videos, giving you content to upload for weeks.   Currently, we have a limited-time promotion that will transform your legal practice. Contact us today and find out!

Implementation of Marketing Strategy Introduction Healthcare marketing involves marketing strategies that aim at increasing awareness of a healthcare organization and attracting new patients. Care providers, advocacy groups, suppliers, and insurers play an essential role in the success of marketing to ensure sustainable growth. Healthcare is changing from volume-based to quality-centered industry. There is an increase in competition as nearly all organizations offer relatively the same services. Marketing boosts the client base of a health facility as it demonstrates to potential patients how an organization differs from the rest in respect to the practice and service delivery. A successful marketing strategy leads to an increase in loyal patients and also an influx of new clients. The United States has the highest healthcare expenditure in the world. In 2016, the cost accumulated to $3.3 trillion, which represented 17% if the Gross Domestic Product. Most healthcare organizations in the country have increased promotional activities to capture the market share. The purpose of this paper is to extensively analyze the marketing strategy of Johnson & Johnson’s healthcare organization. The institution specializes in consumer health…

Advantage and disadvantage of celebrity marketing The use of famous individuals in marketing is premised on the assumption that the endorsement of the product by the person communicates to potential customers and followers that the product is suitable for them. It is important that the person used for marketing, possess adequate knowledge of the product, and is trustworthy (Fleck et al., 2012).  Furthermore, a famous person must be attractive and likable by the target population. Celebrity endorsement is one of the most commonly used modern marketing techniques.  Celebrity endorsement is designed to communicate that the famous person uses and likes the product. One of the significant shortcomings of celebrity endorsement is a failure to deliver the expected value to the company (Amos et al., 2018). Another problem arises if the celebrity fails to effectively handle the pressure that comes with fame, resulting in antisocial behavior, leading to negative sentiment against a product (Han & Yazdanifard, 2015). Sometimes, celebrity endorsement flops, if the consumer develops skepticism about the celebrity relation with the brand (Eisend & Langner, 2010). In such a case,…

    The goals of marketing Toni homemade cookies The goals of marketing Toni homemade cookies are increasing sales, increase brand awareness, increase website traffic, and increase customer management. While marketing for a business, social media plays a critical part. It helps reach more customers that will make the business boom in return. Social media involves creating content on the internet and sharing them with the web through various social media platforms. The various social media platforms that Toni homemade cookies could use to market their cookies are; youtube channel, facebook, google +, Pinterest, Twitter, and LinkedIn. All these platforms are used where advertisements for the cookies business are shared and boosted. Boosting of posts helps increase the views of the job and hence reaching a higher population of potential customers. Marketing on social media can be successful in Toni homemade cookies if they plan social media content. The company should be aware of other competitors in the industry, what the customers want, and what will interest the target population. When these are put into consideration, social media advertisements will have…