Implication of Theory on Marketing Practice The findings of the research agree with Freire & Santos (2013) studies about the place of music in influencing purchasing behavior. Music affected the emotions of the purchaser based on a sad/happy perspective, but the impact was higher when they listened to happy, popular music. Studies carried out on the intention of the retailers to influence the mood, and the buying decisions revealed that a significant connection in the length of stay at the store on the music style. The studies also showed that men were less sensitive to rhythm variations in music. Despite the differences in gender, music influences the mood of shoppers and determines their buying behaviors. Cabigas (2018) observes that music influences the shopping behavior of online shoppers. The background music in online stores affects product preference and individual actions in the stores focused on changing purchases. Cabigas (2018) avers that music has the power to transfer a neutral stimulus of a product to a preference for the product. The observations corroborate with findings of research that indicate that retailers use…

Marketing environment analysis Marketing environment analysis identifies the internal and external forces of the environment that affect organizational performance. The firm translates the factors to the decision-making process; therefore, the analysis aligns strategies with the organization’s environment. Competitive, political, economic, legal, and regulatory, sociocultural, technological factors affect the Honda Accord hybrid sales in the market. Competitive Factors Honda Accord hybrid has a vast product portfolio that addresses the needs of the different sections that help the company establish a long-lasting relationship with the customers. Furthermore, its strategic focus on identifying specific selling propositions, which include the lowest cost, high quality, and uniqueness of ideas. In addition, it has developed a close relationship between different departments. Moreover, it has developed a reliable bargaining power and lean production methods to assist in effective and efficient distribution channels. Furthermore, the differentiation strategy promotes brand loyalty by providing premium products. The company has focused on durability, benefits, reliability, and distinctive features. In addition, it has developed strong brand recognition to increase expenditure on marketing strategy like sponsorship. The Honda Company has a well-developed marketing…

Service and relationship marketing Introduction Service and relationship marketing is the process in which different organizations and companies are marketing their products to the potential group of clients. The sector of the services currently is becoming critical as most of the industries of around 705%, especially the ones in the UK. Services are considered to be vital because most consumers are consuming different kinds of services (Sheth, 2017). Therefore, in this assignment, we are going to discuss Adetails about the service and relationship marketing, and we are going to look at the restaurant services. Our organization has majored in restaurant service provision, especially in the United Kingdom and therefore, we are going to discuss Woodspeen restaurant which is located at West Berkshire specifically at a place known as Newbury. Part a Woodspeen restaurant is one of the most popular restaurants situated in the UK at a place known as Newbury at the West of Berkshire. The restaurant has got a very slick homey atmosphere that has attracted most of the clients to come and enjoy the comfort and the restaurant.…

Sales Marketing Through Online Sites The article I have chosen for my essay is “customer engagement in online social crowdfunding (Robiady et al., 2020).” I am motivated to review this article because it provides useful information on engaging customers through online platforms. Recently, I have discovered that online social sites offer a huge marketing platform for current and new clients. Besides, digital penetration across the globe has brought with it a large market base which expands the customer base and opens new markets across the world. Moreover, online sites provide a platform for advertising products and services to many customers at a minimal cost. Additionally, through online advertising, I can engage many customers at once while providing real-time feedback. Further, the current COVID 19 pandemic has revealed that online businesses will continue to thrive as tradition physical stores close down. Therefore, this article provides useful tips on how I can engage customers through direct storytelling in online social sites. Besides, its findings reveal that, in online marketing, direct storytelling has a significant favourable influence on customers. Therefore, through direct storytelling,…

The Impact of Social Media on Hotel Brand Marketing Introduction  Social media has become an increasingly popular phenomenon among online users. Individuals, groups and organizations are using social media in more innovative ways than in the past. It only began as a social network, but companies have used it to tailor their products to the needs of the customers based on online conversations. Besides, Tuten and Solomon (2017) explain organizations mainly used the traditional marketing methods until they realized that their customers were online. The essay intends to analyze the impacts of social media on hotel brand marketing. The way social media helps to deal with the people’s questions in their everyday life is also examined. Social media has significant positive impacts on hotel business than the negative. Companies should embrace social media as a marketing tool is they are to establish the required popularity amongst its online audience. Social media is websites or applications that enable users to create and share content on an online platform. The avenue allows users to participate in social networking among virtual communities. Hjorth…

Canadian Tire Marketing Mix (4Ps) Strategy   Marketing Mix of Canadian Tire analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Canadian Tire marketing strategy. The article elaborates the pricing, advertising & distribution strategies used by the company. Let us start the Canadian Tire Marketing Mix: Product: The product strategy and mix in Canadian Tire marketing strategy can be explained as follows: Canadian Tire is one of Canada’s largest tyre and automobile servicing brands. Canadian Tire initially started their business by offering “Super-Lasting” tires in 1922. Now in the 21st century, the company has wide offering in its marketing mix like automotive parts such as tires, car accessories, batteries, chargers, wiper blades, convertible car seats, booster cables etc. It also offers tools and hardware like drills, drivers, saw, compressors, air nailers, staplers, wrenches, screwdrivers, paints etc. Canadian Tire provides sports equipment like treadmills, ellipticals, tents, mattresses, gun accessories (for hunting), skateboards, bikes, scooters, Toboggans, Snowboarding, ice skating etc. Canadian Tire has outdoor living products like Leafblowers, BBQ Grills, Snowblowers, Portable Sheds etc. Over the years the…

Digital Marketing Course GTB Nagar The practices of digital marketing have become mainstream now; digital marketing has become an essential part of the business. Most of the companies have started relying on digital marketing to get their sales. Digital marketing makes it simple and easy for the growth of companies. Digital marketing is very cost-effective and saves plenty of time. With the help of digital marketing, you can expand your business on a global level. Implementing the right strategies can help you increase your conversion rate and return on investment. Our Digital Marketing Course GTB Nagar proffer in-depth study of strategies like SMM, SEO, PPC, SMM, ORM, and so much more. We also provide the methods of getting the certifications of Google with our advanced teaching methods. Our certifications will bring you the technical prowess in the industry and open several prospects at different levels. Digital marketing has taken over almost all the methods of digital marketing because of its ability to deliver the expeditious results. It is expected that there will be an extensive rise in the industry of…

Digital Marketing Course Uttam Nagar Digital marketing is defined as every marketing effort implemented by companies through various platforms of digital media. Our Digital Marketing Course Uttam Nagar is made to develop the in-demand technical skills of the people who are very much excited and interested to make their profession. Day after day, the industry of digital marketing is witnessing the rise, and the number of people is rapidly increasing. Learning digital marketing is not that much difficult, but making a successful career out of it is something you will find adamant. If you are looking forward to establish an online business, freelancing, or if you want to get a job with a handsome salary, then skills of digital marketing are all that you need. Our training will teach you how to stay up to date with various trends of marketing, search engines, and social media platforms. Our highly experienced staff will teach you how to grow in this ever-changing industry in a very short period of time. We teach our students with top-notch learning experiences that they can ever…

Integrated Marketing Communication Program of Starbucks Introduction This final project sets to critically evaluate the various advertising or promotional tools within the integrated marketing communication (IMC) program of Starbucks, determine their effectiveness, and contrast their advantages and disadvantages using different types of media to reach the target market. Slide 1: Cover Page Slide 2: Company Profile and Products offered Headquartered in Seattle, United States, Starbucks was formed in 1971 and started as a roaster and retailer of whole bean and ground tea and coffee. Starbucks began as only a single store but has, over the years, managed to expand its operations to other countries whereby it currently has more than 30,000 retail stores in more than 80 markets across the globe. One of the main factors that have enabled Starbucks to connect with millions of customers and manage to expand its customer base is the use of useful promotional tools as well as offering high-quality products. Some of the broad range of exceptional products that Starbucks provides to its clients include more than 30 blends and single-origin premium coffee, whereby…

INTERGRATED MARKETING COMMUNICATION PLAN EXECUTIVE SUMMARY Waterloo region record is an all known newspaper that reaches to every person in the grassroots. Considering the history, this newspaper has survived from some changes, of names and ownership but consequently expanded and could reach out to many people while meeting its objective in the society. According to the history, this newspaper was founded in the year 1878 in berlin where it served on giving the new on a daily basis. Interestingly this magazine now can be able to reach out to more than 70000trgeted audience in a day. The company has diversified that categorization of the content of the newspapers, as it offers, news, several events are published, online shops as well as interestingly supporting the charity work in the community. This plan will focus on the water loop marketing integrated communication plan concentrate on the magazine charity work in empowering the children, through community-based programs. It has been able to achieve this through the use of local investments and advertising sponsorships.This integrated marketing plan is aimed at giving an overview of this…