Sales Marketing Through Online Sites The article I have chosen for my essay is “customer engagement in online social crowdfunding (Robiady et al., 2020).” I am motivated to review this article because it provides useful information on engaging customers through online platforms. Recently, I have discovered that online social sites offer a huge marketing platform for current and new clients. Besides, digital penetration across the globe has brought with it a large market base which expands the customer base and opens new markets across the world. Moreover, online sites provide a platform for advertising products and services to many customers at a minimal cost. Additionally, through online advertising, I can engage many customers at once while providing real-time feedback. Further, the current COVID 19 pandemic has revealed that online businesses will continue to thrive as tradition physical stores close down. Therefore, this article provides useful tips on how I can engage customers through direct storytelling in online social sites. Besides, its findings reveal that, in online marketing, direct storytelling has a significant favourable influence on customers. Therefore, through direct storytelling,…

The Impact of Social Media on Hotel Brand Marketing Introduction  Social media has become an increasingly popular phenomenon among online users. Individuals, groups and organizations are using social media in more innovative ways than in the past. It only began as a social network, but companies have used it to tailor their products to the needs of the customers based on online conversations. Besides, Tuten and Solomon (2017) explain organizations mainly used the traditional marketing methods until they realized that their customers were online. The essay intends to analyze the impacts of social media on hotel brand marketing. The way social media helps to deal with the people’s questions in their everyday life is also examined. Social media has significant positive impacts on hotel business than the negative. Companies should embrace social media as a marketing tool is they are to establish the required popularity amongst its online audience. Social media is websites or applications that enable users to create and share content on an online platform. The avenue allows users to participate in social networking among virtual communities. Hjorth…

Canadian Tire Marketing Mix (4Ps) Strategy   Marketing Mix of Canadian Tire analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Canadian Tire marketing strategy. The article elaborates the pricing, advertising & distribution strategies used by the company. Let us start the Canadian Tire Marketing Mix: Product: The product strategy and mix in Canadian Tire marketing strategy can be explained as follows: Canadian Tire is one of Canada’s largest tyre and automobile servicing brands. Canadian Tire initially started their business by offering “Super-Lasting” tires in 1922. Now in the 21st century, the company has wide offering in its marketing mix like automotive parts such as tires, car accessories, batteries, chargers, wiper blades, convertible car seats, booster cables etc. It also offers tools and hardware like drills, drivers, saw, compressors, air nailers, staplers, wrenches, screwdrivers, paints etc. Canadian Tire provides sports equipment like treadmills, ellipticals, tents, mattresses, gun accessories (for hunting), skateboards, bikes, scooters, Toboggans, Snowboarding, ice skating etc. Canadian Tire has outdoor living products like Leafblowers, BBQ Grills, Snowblowers, Portable Sheds etc. Over the years the…

Digital Marketing Course GTB Nagar The practices of digital marketing have become mainstream now; digital marketing has become an essential part of the business. Most of the companies have started relying on digital marketing to get their sales. Digital marketing makes it simple and easy for the growth of companies. Digital marketing is very cost-effective and saves plenty of time. With the help of digital marketing, you can expand your business on a global level. Implementing the right strategies can help you increase your conversion rate and return on investment. Our Digital Marketing Course GTB Nagar proffer in-depth study of strategies like SMM, SEO, PPC, SMM, ORM, and so much more. We also provide the methods of getting the certifications of Google with our advanced teaching methods. Our certifications will bring you the technical prowess in the industry and open several prospects at different levels. Digital marketing has taken over almost all the methods of digital marketing because of its ability to deliver the expeditious results. It is expected that there will be an extensive rise in the industry of…

Digital Marketing Course Uttam Nagar Digital marketing is defined as every marketing effort implemented by companies through various platforms of digital media. Our Digital Marketing Course Uttam Nagar is made to develop the in-demand technical skills of the people who are very much excited and interested to make their profession. Day after day, the industry of digital marketing is witnessing the rise, and the number of people is rapidly increasing. Learning digital marketing is not that much difficult, but making a successful career out of it is something you will find adamant. If you are looking forward to establish an online business, freelancing, or if you want to get a job with a handsome salary, then skills of digital marketing are all that you need. Our training will teach you how to stay up to date with various trends of marketing, search engines, and social media platforms. Our highly experienced staff will teach you how to grow in this ever-changing industry in a very short period of time. We teach our students with top-notch learning experiences that they can ever…

Integrated Marketing Communication Program of Starbucks Introduction This final project sets to critically evaluate the various advertising or promotional tools within the integrated marketing communication (IMC) program of Starbucks, determine their effectiveness, and contrast their advantages and disadvantages using different types of media to reach the target market. Slide 1: Cover Page Slide 2: Company Profile and Products offered Headquartered in Seattle, United States, Starbucks was formed in 1971 and started as a roaster and retailer of whole bean and ground tea and coffee. Starbucks began as only a single store but has, over the years, managed to expand its operations to other countries whereby it currently has more than 30,000 retail stores in more than 80 markets across the globe. One of the main factors that have enabled Starbucks to connect with millions of customers and manage to expand its customer base is the use of useful promotional tools as well as offering high-quality products. Some of the broad range of exceptional products that Starbucks provides to its clients include more than 30 blends and single-origin premium coffee, whereby…

INTERGRATED MARKETING COMMUNICATION PLAN EXECUTIVE SUMMARY Waterloo region record is an all known newspaper that reaches to every person in the grassroots. Considering the history, this newspaper has survived from some changes, of names and ownership but consequently expanded and could reach out to many people while meeting its objective in the society. According to the history, this newspaper was founded in the year 1878 in berlin where it served on giving the new on a daily basis. Interestingly this magazine now can be able to reach out to more than 70000trgeted audience in a day. The company has diversified that categorization of the content of the newspapers, as it offers, news, several events are published, online shops as well as interestingly supporting the charity work in the community. This plan will focus on the water loop marketing integrated communication plan concentrate on the magazine charity work in empowering the children, through community-based programs. It has been able to achieve this through the use of local investments and advertising sponsorships.This integrated marketing plan is aimed at giving an overview of this…

water loop region health coalition marketing integrated communication plan Waterloo region health coalition is an all known charity organization that reaches to every person in the grassroots. Considering the history, this organization diversified means of reaching out to the community to empower the   it is involved n promotion of disease awareness in the region , interestingly supporting the charity work in the community is a   change in the whole society. This plan will focus on the water loop region health coalition marketing integrated communication plan concentrate on how is the  way it communicates to reach out in the efforts of the companies  charity work in empowering the children, through community-based health care programs.   It has been able to achieve this through the use of local investments and advertising sponsorships. This integrated marketing plan is aimed at giving an overview of this company as a charity organization in empowering the community outlining the essential products and provides the company with a position in the market as well as analyzing its market competitors. Waterloop healthcare coalition has been able to utilize…

Smart Video Marketing Tips To Make Your Campaign Great   Video marketing is emerging as one of the hottest tools used by businesses to increase sales and profits. This article contains a ton of great video marketing advice that you can use to improve your business. By intelligently implementing the best video marketing strategies, you are sure to enjoy success.   Be Confident   Do not allow your shyness to stop you from taking advantage of video marketing. When you are looking into the camera, talk as if you were talking to an old friend. IT is a straightforward and effective way to help yourself get over the discomfort of talking to people you don’t know.   Use events such as expos and trade show to interview experts. You can then post the interviews on your site as a resource for your viewers. Ask the types of questions that your audience would ask and try to keep the conversation as exciting as you can to hold your viewer’s attention.   Start With a Good Video Editing Software Find quality video…

WATERLOO REGION HEALTH COALITION:INTEGRATED MARKETING COMMUNICATION PLAN   Executive summary The Waterloo region health coalition has a firm grip on its locality. The organization has managed to stay afloat throughout regardless of the numerous ownership and name changes it has experienced.  . The company is made up not only of the adverts healthcare adverts but also an events subsidiary, a number of different publications and an online community empowering  website. The company similarly facilitates a multiplicity of charity organizations with most of them catering for children and the youth in the society. The company’s ‘Community Partnership’ is quite popular and facilitates local talents and functions mostly through promotion and sponsoring them. The primal attention lies in the following The provision of prospects for the Waterloo region health coalition to come into contact with its audiences Promotion of products targeting comunity to the general public while maintaining a connection to the locals, and Growing the payments and trades of the company’s products. There above is set to be achieved through public dealings. The strategy proposes a number of ways to see…