Comparing and Contrasting On-site and On-line Operations of Lawrenceville School (LVS) from a Marketing Perspective Introduction Today, the role of digital media is becoming unprecedented for organisations that aim to serve the mass audience. Research shows that nature and industrial association of organisations significantly promote the range of products and services differently for both online and on-site audiences, followed by a distinction in communication strategies (Kahraman et al., 2019). The segmentation and product or service propositions of the Lawrenceville School (LVS) are investigated for on-site and online consumers. The analysis uncovers the recommended communication tactics that the organisation could use for the two target segments from strategic perspectives. Discussion Target Market and Segmentation Strategies Online Organisations tend to use behavioural and psychographic segmentation strategies for online consumers. Since the physical existence is a major limitation in digital platforms, organisations employ the psychographic and behavioural segmentation while communicating with the customers digitally (Dixit, Lee & Loo, 2019). This strategy influences customers’ mind-set with regards to purchasing a commodity or service. In the case of LVS, the official website targets the psychographic…

 marketing strategy and consumer behavior The understanding of the concept of marketing strategy and consumer behavior is imperative. This is because it forms the basis for the formulation of strategic objectives for the organization. The accurate strategic formulation is essential since it contributes towards the improvement of the organization’s performance and productivity in the competitive environment. The understanding of these concepts will hence be imperative in the job strategy (Manrai, 2018). This is because it will assist me in formulating viable marketing strategies that will enable the company to penetrate a new market, leading to the broadening of the market share for the organization. The higher the market share, the higher the expected profits, and it also results in the improvement of the organization’s liquidity positions. The understanding of consumer behavior will be essential since it will aid in an effective understanding of consumers based on their culture and subculture etc. this will assist the organization in providing customized products based on consumer tastes and preferences. The knowledge gained I will utilize to spearhead the organization meetings and implementation of…

Things I found interesting in selling and marketing There are several things I found interesting after reading Selling and Mktg the Entrepreneurial Venture Core Curriculum, by Frank Cespedes. When the entrepreneur wants to know more about potential buyers, a point I fount very interesting from the reading Selling and Mktg, the Entrepreneur Venture Core Curriculum is visiting potential customers. And, I think this is so important because the entrepreneur will get to interact with the potential customers and get to know the current product in the market and the challenges the existing products are causing to the customers. This will enable the entrepreneur to recognize the best product to offer to the customers that will solve their problems. This may include knowledge of features to add in the product to benefit the customers. Also when the entrepreneur wants to know the best choice of the product to focus on, the point I found very appealing from the reading Selling and Mktg the Entrepreneur Venture Core Curriculum is identifying the ventures core customers. And I found this so interesting because the…

The Marketing Environment   Economic Environment: The economic situation at the time McDonald’s was entering Russia was difficult. The narrator in the video explains that people had to queue in long lines for food and consumer goods, which were short in supply. The country was in the process of transitioning to a free-market economy where people would be free to spend their money, and it had started entering into joint ventures with the west in the hope that the ventures would speed up the transition. Citizens were looking forward to the economic reforms that were yet to come. This, in my opinion, was an opportunity for McDonald’s.   Technological Environment (including Infrastructure): The technological environment in Russia at the time was not very good.  As the narrator explains, most businesses in Russia in 1988 were still doing their transactions manually. The general director of the joint venture between the Soviet Union and McDonald’s – who was charged with getting the office up and running, faced a number of challenges, such as having to wait for about six months to get…

INTEGRATED MARKETING STRAGTIES The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must Provide an Overview/Executive Summary of the marketing strategy. Describe the good or service and desired brand image. Describe the target market, including buyer motivations, demographics, and psychographics. Describe the overall marketing strategy, including positioning strategy versus competitors. Describe a promotions and advertising campaign that includes a desсrіption of one advertisement. Recommend and describe a Public Relations campaign. [unique_solution]Describe the use of an Internet marketing campaign, including web site and use of email. Describe a direct marketing campaign, including Customer Relationship Management. The An Integrated Marketing Strategy Final Paper Must be six…

Benefits of Hiring Social Media Marketing Agency Social Media Marketing is a kind of internet advertising that uses social interacting sites as a publicity tool. SMM aims to produce content that viewers will share with their social networks to help a company increase brand exposure and reach clients. Most social media networks have built-in data analytics methods, which enable firms to track growth, success, and commitment to advertising campaigns. Social Media Marketing Companies or Agencies address many shareholders via social media marketing, including current and possible clients, existing and forthcoming employees, bloggers, journalists, and the general public. At a strategic stage, SMM comprises the management of a marketing campaign, governance, determining territory (e.g., more passive or active use), and forming a firm’s preferred social media “culture” and “tone.” Benefits of Hiring Social Media Marketing Agency Business Marketing Business marketing is an essential advantage of appointing a social media firm. Such a firm encourages the products and services of a firm by formulating effective policies. Marketing is the primary function of a social media company or agency. These agencies or companies…

THE PRINCIPLES OF MARKETING Introduction Marketing is a key factor in a business enterprise. It is basically the process of identifying the unsatisfied wants and needs of customers, analyzing their degrees of magnitude and choosing the appropriate products and services that are suitable for this market. Marketing gives business the power to thrive according to the sense that is being put in it. Any organization that is ready to grow, should find the best way in convincing the customers that they are in need of the product or service being administered. The level of creativity, reasoning and the way to deliver should be highly considered in marketing principles. There are several theories explaining marketing one of them being the market mix which highlights the relationship of the four P’s, that is, the products and services being offered, the pricing of the commodities and services, also place and type of promotion given to these products and services. Marketing also involves delivering these products and services to the right customers at the right environments at the right timing with affordable prices to…

Marketing essentials The concepts of marketing There are different market essentials which should actually have a greater knowledge on them for better marketing activities. One should understand them fully in order for him or her to carry out those marketing activities in a good defined manner and procedure (Groucutt & Hopkins, 2015 P.45).  These basic concepts of marketing include the following; Market segmentation Market differentiation Market targeting Marketing strategy 4Ps of marketing: price, product, promotion and people Market segmentation and target market selection Market segmentation is the process of dividing a large market to segments that are homogeneous. O n the other hand a segment is of the total market consisting of those customers with the same tastes and references (Kotler & Armstrong, 2013 P.69-72). There are various variables that a company can use to segment its totals market. These variables may include the following; Geographic variable: This is where the company divides its total market of customers depending on the areas they come from. The company assumes that people from the same area tend to behave in a similar…

Social Media Marketing California     AIS Technolabs social media marketing agency in California serves marketing, branding, advertising and management of brand on the social media platform. We provide social media marketing that turns brands into the recognisable face in the industry. Our priority for a brand is customer growth. We are customer-obsessed agency everyone is not your customer. We bring you those who are. Our greatest ability? We increase your visibility. Our social media marketing California follows up with this benefits-: customer growth, brand awareness, reduce marketing cost and more engagement to your websites. We believe in delivering our promises. We build your brand reputation on social media like no other social media marketing California does. We provide one specialist team for your brand growth on the social media platform. Our social media team analyze your product demand and build strategy according to business growth. Our primary focus of social media marketing company is to give millions of exposure to your brand.we make a reliable connection with customer & your brand. So join our agency and let us dominate…

Digital Marketing Solutions to Leverage Your Brand When doing marketing, you should see your clickable ad as the first step in your customer’s buying journey. Besides, you should also make sure to build your newsletter recipient list so that over time you will own your marketing channel for your customers. You can learn more about marketing through newsletters at GoLearn. Top 3 Marketing Channels providing by Digital Marketing Agency Social Media Marketing Services The social media is an essential channel for advertisement, but companies are still hesitant to advertise through them. Always, there may be no reason for it: Research from Envision shows that marketing on social media – and especially Facebook – is more effective than other digital advertising firms. Facebook, Twitter, Google+, LinkedIn, and all kinds of other social media are in fashion, and all companies must have at least a Facebook page, a Twitter profile, blogs, and a YouTube channel. Not infrequently, a company’s efforts in the area stop when the Company creates a profile, page, blog, or channels, which is not just a Danish phenomenon. In…