Marketing essentials The concepts of marketing There are different market essentials which should actually have a greater knowledge on them for better marketing activities. One should understand them fully in order for him or her to carry out those marketing activities in a good defined manner and procedure (Groucutt & Hopkins, 2015 P.45).  These basic concepts of marketing include the following; Market segmentation Market differentiation Market targeting Marketing strategy 4Ps of marketing: price, product, promotion and people Market segmentation and target market selection Market segmentation is the process of dividing a large market to segments that are homogeneous. O n the other hand a segment is of the total market consisting of those customers with the same tastes and references (Kotler & Armstrong, 2013 P.69-72). There are various variables that a company can use to segment its totals market. These variables may include the following; Geographic variable: This is where the company divides its total market of customers depending on the areas they come from. The company assumes that people from the same area tend to behave in a similar…

Digital Marketing Solutions to Leverage Your Brand When doing marketing, you should see your clickable ad as the first step in your customer’s buying journey. Besides, you should also make sure to build your newsletter recipient list so that over time you will own your marketing channel for your customers. You can learn more about marketing through newsletters at GoLearn. Top 3 Marketing Channels providing by Digital Marketing Agency Social Media Marketing Services The social media is an essential channel for advertisement, but companies are still hesitant to advertise through them. Always, there may be no reason for it: Research from Envision shows that marketing on social media – and especially Facebook – is more effective than other digital advertising firms. Facebook, Twitter, Google+, LinkedIn, and all kinds of other social media are in fashion, and all companies must have at least a Facebook page, a Twitter profile, blogs, and a YouTube channel. Not infrequently, a company’s efforts in the area stop when the Company creates a profile, page, blog, or channels, which is not just a Danish phenomenon. In…

Social Media Marketing California     AIS Technolabs social media marketing agency in California serves marketing, branding, advertising and management of brand on the social media platform. We provide social media marketing that turns brands into the recognisable face in the industry. Our priority for a brand is customer growth. We are customer-obsessed agency everyone is not your customer. We bring you those who are. Our greatest ability? We increase your visibility. Our social media marketing California follows up with this benefits-: customer growth, brand awareness, reduce marketing cost and more engagement to your websites. We believe in delivering our promises. We build your brand reputation on social media like no other social media marketing California does. We provide one specialist team for your brand growth on the social media platform. Our social media team analyze your product demand and build strategy according to business growth. Our primary focus of social media marketing company is to give millions of exposure to your brand.we make a reliable connection with customer & your brand. So join our agency and let us dominate…

7 Things You Should Know About Online Marketing For Small Businesses     With the rapid advancement of technology, online marketing is continually spanning larger market spaces and engaging more people. However, to many small businesses, this essential practice remains inaccessible. Many small and even medium-sized companies struggle to find the budget and resources to carry out effective online marketing. Blogging and social media marketing, though free, generally require a considerable time and effort to attract traffic and engagements. This reality leaves many small businesses unable to engage in the precise, modern marketing methods successful businesses currently substantially rely on.   This is where we come in; the following guide of online marketing essentials for small businesses will give you a little more insight on the ways we can effectively market your business online, at affordable rates.     Blog Creation   Blogging effectively is usually a challenging feat for anyone without web development, digital marketing, and SEO content creation training. Still, blogging remains “one of the best marketing strategies for a small business”, according to Maren Hogan, the Chief…

strategies you can apply to enhance your marketing strategy Nowadays, having an active and effective social media marketing plan is paramount for any business that intends to thrive. Studies show that over 3 billion of the world’s population use social media sites, including Instagram, Facebook, Twitter, Snapchat, YouTube, LinkedIn, among others. This is a conspicuous proof that you can use the power of social media to increase website traffic and make huge profits.  However, establishing a social media platform is not enough to create brand awareness and drive traffic to your website. Adopting an effective marketing strategy is the real game-changer. Here are six strategies you can apply to enhance your marketing strategy: Apply Multichannel Marketing Strategy Earlier on, Twitter and Facebook were the preferred social platforms for marketers because they had many users. However, other sites like Instagram have one billion users as of the year 2020. Successful social media marketers recommend that you use a multichannel approach to increase brand awareness to many people. After establishing your business goals and the needs of your target audience, market your…

A Guide to developing an e-marketing strategy’ resource for SMEs  Introduction The UK is a popular tourist destination.The tourism industry is SMEs dominate the UK. According to Parliament (2017), SMEs account for 56.7 percent of all tourism businesses in the UK. Although e-marketing is making headways in the UK tourism sector, studies underscore the challenges of adopting by SMEs.  According to Leeflang et al. (2014), SMEs encounter employee resistance and of the technological know-how of developing an e-marketing strategy. Other challenges lack marketing expertise and other limitations facing SMEs due to their size, e.g., inadequate finances and business resources (Xiang and Gretzel2010). SMEs are reluctant to adopt advancement in digital communication.  As a result, most follow traditional marketing approaches, which involve the administration. With the increasing disruptive blue sea innovations such as Airbnb, SMEs have no choice rather than to embrace digital marketing. This work is a guide for developing an e-marketing strategy’s resource for SMEs in UK tourism. The tourism industry in the UK Direct tourism serves inbound tourists (coming to the UK), outbound tourism (traveling), domestic overnight and…

What Articles are Suitable for Affiliate Marketing? Are you tired of having to get through an everyday nine to five job? Affiliate marketing is one thing that can earn you a few extra cents. And the best thing is, you do not have to be present all the time. However, you should put it in mind that getting started will be hard. You will have to dedicate a substantial amount of money and time to get established. Having the right tools is a great step in the right direction. If you are looking to get started with affiliate marketing, here are five articles you should go through before you begin. Starting up The first step to successful affiliate marketing is finding a field that suits you. You will know how to get something that is both profitable and in your interest. A step to step guide on how to set up your site will come in handy. Finding a (Good) Niche in Affiliate Marketing by Rae Hoffman will help you with this.. How Affiliate Marketing Works Learning the basics of…

Five simple tips to get started with influencer marketing Getting into influencer marketing is the ideal way of helping business flourish in various sectors. There are set rules that you are required to follow to ensure that you get started and maintain a consistent flow. Through influencer marketing, it becomes easy for you to penetrate through the market and take your business on a different level. Here are five simple tips of influencer marketing to get you started. Set a budget Although it is possible to find influencers who are willing to share your message for free, there are others who will do it at a cost. It is, therefore, essential to have a budget that will help you get started with influencer marketing. For you to find the support of top influencers and achieve exceptional results, then you must be ready to set a financial plan. The influencer prices differ from one influence to the other depending on their popularity and online following. Therefore, ensure to take appropriate measures while choosing an influencer who will help market your business.…

Nudie’s Branding and Marketing Strategy. 1.Nudie’s SWOB analysis. Strengths. Great taste. It is healthier as compared to competitors. It caters to different consumers in the market. It is of Australian origin. It has natural ingredients. High quality worth higher cost. Weaknesses. It is not convenient. Opportunities. It could create convenient versions of the drink for on the go users. It could create daily use variants that have vitamins and nutrients. Barriers. Entry to the bottled water market is difficult. The nudie’s brand utilizes branding through using their name for the product that sends a message of loyalty to the product. Packaging also has a brand logo that nudie formulated to differentiate the product from that of its competitors. The brand also ensured that the packaging can be handled with ease and buyers can see what the bottle holds inside. They also differentiated the packaging in that they package super-premium juices in square bottles and the Long lasting fruit juice in round bottles. It is to communicate that the product is different, to show what they are selling, and also to…

5 best marketing tools for blogging One thing about content marketing, the skills you learn today might not be useful tomorrow. So you cannot sit back and relax, thinking that you have everything under control. Content marketing or blogging unfolds new experiences quite often. It is, therefore, essential to ensure that you are equipped with appropriate marketing tools that will keep your blogging on toes. More than creating content that grabs the attention of audiences, you also have to ensure that your content is tailored in a way that will keep your blogging unique. However, the market is flooded with numerous marketing tools that could help you get started. This blog has a list of 5 marketing tools that ate quite useful for bloggers. Zyro free logo maker Zyro free logo maker turns a creative idea into a reality. The best thing with this tool is that its free and only takes a few minutes to develop an exceptional logo. The tool doesn’t require any professional designing skills for one to effectively use and develop a logo. Therefore, it minimizes…