Bootstrap Marketing and Advertising   My Intro- I am an Army Veteran of the US Army. I live in Lawrenceville, GA. along with my two children. I moved here 10 yrs. ago from Killeen, TX., close to FT. Hood, TX. I have worked in the area of Logistics since I was in the military and it has been an exciting field to work in because it’s such a broad scope to work in. It’s an enjoyment to be able to work anywhere!!! I wanted to go back to school so I can reach my full potential in my career and personal enrichment. My goal is to succeed in completing my degree plan and possibly go further.   5B. “Bootstrap Marketing and Advertising” Please respond to the following: Using the Internet or Strayer databases, find three (3) examples of bootstrap marketing strategies. Next, develop a bootstrap marketing idea that will help promote a small business at a minimal expense. Be creative and thorough in developing the idea for this implementation. Assume you have an advertising budget of $1,500 to invest in a…

Services Marketing Management   LEARNING OUTCOMES The purpose of this assessment is to: Analyse the activities and management needs of a service marketing oriented organization. (LO1) Apply services marketing concepts to an organization’s services offering and develop quality measures and tools suitable to the service organization. (LO2)   TASK/ASSIGNMENT   You will write a report based on your investigation of a service marketing organisation You will pick a service marketing organisation you are familiar with. You need to research and analyse the activities and management needs related to providing a quality service offering and develop quality measures and tools. Apply service marketing concepts suitable for the organisation.   DESCRIPTION (I have chosen to organization as a hotel)   Analyse the service quality model identifying and discussing the 5 service gaps. You should identify the customer expectations of the service and how this applies to your organization (gap 1 and gap 5) Analyse the 4 characteristics of services and discuss how these apply to your organization Apply the Servicescape (physical evidence) and other service marketing concepts to your organization and make…

Social Media marketing assignment Answer 4 questions 1.Think of a viral video idea for Youtube for your own business or any business. Say what is your business and explain here what your video will be about. (Does not have to be long, but must be clear and complete) 2. Explain in 5 sentences or less, how is Online PR different from traditional PR 3. ″Tag A Gram″ contest for instagram, think about an Instagram contest you can do to get more real followers.Explain it and submit (doesn′t have to be long, but should be a good idea and explained completely) 4. Most people just swipe past Facebook Ads. Think about what advertisement you can boost for your own business that REAL viewers from your target market will be interested in and will click on. Explain it and submit (does not have to be long)[unique_solution] Social Media marketing assignment Answer 4 questions 1.Think of a viral video idea for Youtube for your own business or any business. Say what is your business and explain here what your video will be about.…

Marketing Case Study Clearing the Air Most people want to live in a clean environment. Marketing cleaning products involves tactics ranging from rationality and logic to emotions and instincts. Some companies use the simplest possible terms, as basic as calling bacteria “germs.” Advertisers use cartoons and simple diagrams to show how the product kills bad germs and makes things “sparkle.” At the other extreme are the more complex and scientific explanations regarding a product’s ability to clean things up. In this context, the market for air purifiers has grown and developed in the past decade. Smaller items, such as air freshener sprays and plug-ins made by brands such as Glade, have been available for many years. Now, newer technologies, such as HEPA hydro-allergenic filtration, are available. The Sharper Image has been a leader in the marketing of new air cleaning technologies. The company’s basic product and brand, the Ionic Breeze, has been sold through retail stores and websites and via infomercials and inbound telemarketing for many years. One primary feature of all the Ionic Breeze products is silent operation. The…

marketing campaign concept Discussion Question Chapter 13: Marketing Campaign Concept Instructions Write a post for the Discussion Forum on this topic, addressing the questions below. You may use either a written paragraph or bullet point format. Part 1 should be 2–3 paragraphs in length or an equivalent amount of content in bullet point form. Responses to your classmates’ posts should be 1–2 paragraphs or several bullet points in length. Part 1: Marketing Campaign Concept Briefly describe the marketing campaign concept you are proposing in your marketing plan. Be sure to include the following: Who is the target audience? What is your goal? [unique_solution]What approach and strategy are you using for the campaign? What is your proposed promotion mix, and which specific marketing communication tools will you use? Why do you think this is the right promotion mix for achieving your goals with this audience? Part 2: Respond to Classmates’ Posts After you have created your own post, look over the discussion forum posts of your classmates and respond to at least two of them. Part 3: Incorporate Feedback Review the…

Marketing Strategy for K-Pop using Glocalization You will put together a marketing strategy to increase the global awareness and financial success of a global media product.Your primary concerns in this paper will be making a cohesive argument for a particular strategy to increase awareness of the product. you will need to make specific recommendations for actions to be taken to promote the specific media product chosen and not just general statements about increasing global awareness of any media. For example, if your product is from Korea, you will need to take into account the global flow of Korean pop culture and not treat it the same as you would American pop culture. [unique_solution]Below are a few questions to consider when constructing your argument (these are just suggestions to help prompt your analysis – you are not required to answer all or any of these questions): – How is the media product currently perceived globally? – Is the media product clearly tied to a local culture? How can this local culture be connected to global media flows? – Is there a…

MARKETING / Marketing Plans – The graduate can create a marketing plan. Scenario: Company G is a well-established firm that is highly regarded in the electronics market. Its mission statement is as follows: “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” Company G’s engineers and designers have developed a line of small appliances that the company feels can be very successful in the small-appliance market. The company feels that the current marketing plan for its products does not put them in a position to reach the profit potential for the small appliances. Success with the new line will depend upon an accurate assessment of the market and a well-crafted, effectively implemented marketing plan that will fit the current market. As the marketing manager, you are charged with the responsibility of developing a new marketing plan that will enable the company to reach the full profit potential of one small appliance from the new product line. The president has suggested that you use the “clean sheet of paper” concept as you…