knowledge and practice of ethics and responsibility in social media marketing The research will focus on the knowledge and practice of ethics and responsibility in social media marketing. Ethics and responsibility are important attributes of safe, healthy and accountable social media marketing. Companies are currently required to not only offer quality services to the customers but also the sense of moral imperative in line of duty. The efforts towards achieving ethics undoubtedly call for responsibility among the employers always. A challenge that has been experienced by some companies and entities is achieving a balance between ethics and responsibility (Webster, 2014). While the two values go together, some employees have not stepped up to the desired responsibility necessary in ethical-efficient social media marketing. Many studies have focused on the application of social media marketing in public relations. The use of electronic media, digitization of marketing, and efforts towards innovative marketing but few have explored associated values. Given the identified gap, a study on the core values of social media marketing, especially from the knowledge and practice aspects, is essential. The topic…

Corporate Marketing: Gillette’s Ad on Toxic Masculinity Introduction There is little doubt that any company which treats corporate marketing as an afterthought, is preparing for imminent demise. Companies have long since learned that it is imperative to cultivate flourishing relationships with their clients, and other stakeholders, to maintain and expand revenue growth. Corporate marketing is a philosophy that describes a company’s strategy that includes how it packages and presents itself to its clients and stakeholders and how that affects its entire marketing approach (Löschenbrand, 2016). Over the years, the evolution of corporate marketing has demonstrated that ignoring any of these elements can spell trouble for a company’s strategic planning process in the competitive current business environment. This paper discusses the tenets of corporate marketing, through the critical analysis of a 2019 Gillette ad on toxic masculinity that resulted in public debate and controversy and, thus, evaluates the reasons behind said ad as well as the company’s overall marketing strategy. We’ll examine diverse viewpoints from media on both sides of the divide as well as the AC4ID test of corporate marketing…

The most important idea in any marketing campaign The most important idea in any marketing campaign is the ability of the campaign to communicate the required message to the relevant audience. This brings in the idea that integrated marketing communication is a basic idea that is applied in all advertisements. It is the integration of the marketing technology that is used in the advert to develop a language that acts in favor of the target audience. The target audience is unique to the type of advert being promoted since the aim of the promoter is to catch the eye of the targeted market audience. This can only be done through good communication. According to Rehman and Ibrahim (2011), this is a new strategy that is used today to grow the campaigns by promoting visual communication that relates the audience to the context of the advert and triggering the need for the viewer to take action. With the world in the middle of a serious health crisis, companies like ford are taking advantage to take their marketing capabilities to another level.…

 healthcare marketing strategy Lately, the healthcare sector has undergone significant transformations, which has, in turn, presented patients with more options than ever before. As such, healthcare facilities have to be innovative in their marketing strategies to survive in the current market, which is highly competitive (Balogun & Ogunnaike, 2017). Presently, it is challenging for a healthcare facility to run without using a sophisticated marketing strategy. By employing marketing techniques, hospitals can lure patients, guide, and keep them involved with the healthcare system (Mankiw, 2017). Critical steps that helped Sharp HealthCare have a sustainable marketing strategy include performance improvement, employee involvement, and becoming a learning organization to teach, inspire, and celebrate. Developing an effective marketing strategy remains a core function within every organization, and it mostly relies on the implementation of various actions. Notably, the success or failure of an organization significantly depends on the marketing strategy. Firstly, determining marketing goals is a core activity. Team members must have an in-depth knowledge of these goals for them to design an effective strategy. These marketing objectives should be listed based on priority.…

Secrets Tips on Online Marketing Success   Every business needs to grow daily and improves its profits. Therefore, proper marketing techniques and approaches help sales turnover. For example, using online marketing. By following the procedure, business goals are easily attainable. There are various factors put into attention in this mode of marketing. Plan Planning is a useful strategy to follow in aiming to be competitive, improves sales, plus hitting set targets. A plan lays a foundation for entering into the market with a high probability of achieving the best results. Furthermore, it contains detail to define goals guiding daily activities. It should be simple, secure, and call for immediate actions to follow for an excellent performance. Consistency. Attainment of customers’ trust and loyalty is necessary. The main important goal of huge sales is by ensuring there is a piece of the timely and right information. Information should be understandable and clear on what the company is offering to potential users. Consistency in quality, uniqueness, networking, and solving users’ challenges is essential in online marketing success.   Website optimization. For good…

5 Unique Content Writing Objectives in Digital Marketing The internet has given rise to a new phenomenon applied in marketing a business that has allowed two-way communication between the company and its clients. Nowadays, in the digital world marketer tends to use content marketing to create awareness among people as well as promote their brands. It plays a significant role in conveying effective and useful information to the target audience on digital channels, thus engaging more people with the brand. If I have to choose the most profitable digital marketing strategy in today’s world, then I think content marketing is the most powerful one. It is hot these days and something that you need to be concerned with if you are looking to take your business to the raging success. Having a lot of content is good, but it is nothing without a good audience. Here, social media can help you with success. Publishing blogs, articles, press releases, and so on, then marketing your content via digital channels, gives your marketing efforts another dimension and, in return, strengthens its impact.…

Promotion and integrated marketing communication.” Promotion is a form of communication between the buyer and the seller. The seller tries to convince the buyer to purchase his goods or services. It creates awareness about the existence of a company and the type of services or goods it sells. It builds the image of a company and helps to develop the interest of customers. Integrated marketing communication can be described as a combination of a variety of different communication methods to deliver a common message. To promote our cyber cafe, we will use different methods of promotion. When we first introduce our cyber cafe, we will use sales promotion to present ourselves in the business. Sales promotion is where a new company tries to lure customers by reducing the prices of goods and services. For example, we may start by offering free coffee to customers who come to use our services. Lowering rates will help us introduce our business to people. The second method that we would use to persuade our customers to come again for our services is direct marketing.…

How can realtors use digital marketing to boost sales? Social media platforms are known to be the game changers for the realtors that shall help them to get noticed online. From getting from buyers online for your real estate business to posting relevant Facebook business ads, social media platforms are helpful. It allows one to post important images of the real estate business. But you have to know the right ways in which you can boost the sales of your real estate business. For this, it is better that you get help from BoldLeads. Also, there are different strategies for generating leads online and some of them are mentioned below. Email marketing Email marketing is among the various channels of online marketing that help to reach out to the target audience easily. To generate potential business to business leads, this form of marketing is the suitable one. If you are new in the real estate business, you can try with email marketing that shall help to grab the attention of the target customers better. With increasing competition in the market,…

The Contributions of Marketing To Strategic Management Introduction Strategic management occurs at the corporate and business unit levels, while marketing is concerned with the external environment (Hofer, 1975). Marketing, therefore, contributes to strategic management at the business unit and environmental analysis level (Abell, 1980). According to Dhalla and Yuspeh (1976), marketing concepts like positioning, marketing segmentation and product life cycle have helped define the external environment and assisted organizations in the choice of strategy. Marketing, therefore, tries to satisfy consumers to achieve the firm’s objectives using the firm’s available resources. This is achieved through the 4P’s of marketing, i.e. price, promotion, place, and offering the right product (Cox, 1967). Marketing developed around the time the planning school was taking shape. This is because the planning school like marketing advocated for the concept that if you offer the right product at the right price, then that was the organization’s strategy (Biggadike, 1981). Contributions Customer – Focus When in the mid-1950s, the environment started changing, the focus shifted to the customer (Kotler, 1976). Strategy marketing, therefore, moved from aligning the customer to…

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