adopting social media marketing Every venture should use social media as part of their marketing plan. In the past few years, social media has developed from being a tool for socializing to being one of the best marketing avenues for many businesses and companies alike. It has been proved that it is one of the cheapest means for promotion and a very efficient way for various brands to personalize their advertisements and reach multitudes of people. Most businesses are adopting social media marketing, though some may not have proper plans on how to approach using the platform as a marketing avenue. Nonetheless, social is almost free to use unless the company wishes to run a promotional campaign; they have to pay for advertising. Hence, businesses do not have any excuse not to use the platform. Moreover, it is easy to use. For instance, creating a profile takes less time, and one is good to post content daily without spending anything. Using social media is effective in the sense that it reaches a multitude of audience within a short period. Moreover,…

field of marketing During my studies, I developed an interest in the field of marketing. As a result, I joined an IT start-up, a new-age product development software company and worked for a year in the departments of marketing and admin. My job administered the chance to build my knowledge in market research practices, budgeting & cost analysis and awareness of social media platforms. After some time with enhanced knowledge and heightened self-assurance in the marketing field, I introduced integrated multichannel marketing in our family business. We have a strong customer base through word of mouth and loyal customers for over a decade, but to reach more customer base and grow the business, I created a simple facebook and Instagram page. The high-quality reviews on google and other sites helped us increase the customer footfall. After pursuing my passion for working in the world of marketing, I have had the opportunity to work as a Business Development Executive in the same IT Company. While working, I got enlightened that in today’s digital age, where an escalating number of customers are…

How to deploy the right lead generation marketing practices with help from BoldLeads? Have you ever thought about how your competitors are able to manage potential leads? Driving in potential leads in this era of a competitive market in real estate business can be daunting enough. Irrespective of whether you are a beginner or experienced in this field, you should know the right tactics that can help you reach out to the target audience better and faster. To get potential leads is not that easy and therefore, it calls for effective marketing strategies that will be suitable for your company. In this regard, you can get help from BoldLeads which is a one-stop solution in the real estate business. The BoldLeads Review is worthy of knowing the quality of service the real estate agents can expect from the company. From driving the attention of the leads to creating the right landing page for your real estate business, the expert team shall help adequately. Why is it necessary to have lead generation? Lead generation is an essential part of the real…

14 Ecommerce Marketing Strategies Your Business Should Be Using There are plenty of challenges for an e-commerce business to stand in the market. If you are an e-commerce brand, it is recommended to plan some best marketing strategies to flourish your brand to the next level. While working in the digital landscape, anybody can compare the prices quickly on Google and compare the products deals. Decide the sales cycle Every brand is unique with a different target audience. Based on certain factors like customers demand, likings try to define the sales cycle process. Based on this cycle, you can decide the next strategy. To identify the sales cycle, you need to understand and research market trends. How long it will take to convert your enquiry to a potential customer. Once you have all the data, you can plan for the next strategy. Optimize your website for search SEO –Search Engine Optimization is still a key player in the market. Your site should have a better SEO rank with fully optimized product pages. Keyword research is essential for SEO ranking. Try…

How can marketing strategies suggest by experts from BoldLeads be helpful? Effective real estate strategies are useful to sustain in the competitive market. But as real estate agents, you may not have the required time to invest in analyzing what strategies work the best. Even you may run out of time to opt for innovative plans that can help drive in more traffic and get better leads for your real estate business. From generating leads to turning them to potential and assisting the customers to buy and sell property, there is a lot that a real estate agent needs to do. If you are unable to focus on the core business functions of your real estate business, you should seek assistance from the experts of BoldLeads. For this, it is better to go through the BoldLeads Review that shall help you know how it helps in generating quality leads in a quick time. With increasing competition in the market, the experts shall assist you to maintain your business correctly and come up with innovative ideas that can help you earn…

Video Marketing Statistics The importance of video marketing cannot be overstated. For a few years now, videos have been one of the best forms of marketing content. Indeed, Cisco Systems predicts that videos will make up 82% of consumer internet traffic in the US by 2022. Omnicore recently conducted a study to establish the importance of video in marketing. The findings were truly revealing. First off, 87% of brands used a marketing video in 2019, compared to 81% in 2018 and 63% in 2017. It means that video is now ahead of infographics, case studies, photos, podcasts, and mobile apps, to name just a few. Only social media posts (96%) are more popular among marketers. The study also found that more than 85% of Americans watch at least one video online every day. On the most popular video platform, YouTube, 2 out of every 3 users visit the site to watch a video weekly. The impressive stats don’t end there; More than 75% of respondents say videos have convinced them to download a resource or make a purchase in the…

Is AI the Secret Sauce for Financial Marketing Solutions? Among the more recent technologies, Artificial Intelligence (AI) could have the biggest impact on finance marketing. First discovered about 70 years ago, AI has transformed many industries already. From supply chain to retail and travel to education, AI has completely changed how work is done in these industries. The technology is predicted to have a similar impact on finance. Common Challenges in Finance Marketing Although financial service providers face many marketing challenges, most providers struggle with five key problems, namely; Commoditization As the financial market grows, thanks mainly to digitization, so does competition. Today the competition is so high such that many financial services providers find themselves offering the same products. Commoditization is a situation where the products and services offered by multiple market players are pretty much the same. When this happens, products from competing players can become interchangeable. As a result, consumers feel that they can move between service providers without losing value. Where there’s high commoditization, it’s very easy to lose customers no matter the quality of your…

Research of the effectiveness of OLD SPICE Marketing Campaign Research Paper Take a variable of interest which is within the topics introduced in class and develop a research paper which should include the following elements. • Chosen topic: Case study of the EFFECTIVE MARKETING CAMPAIGN OLD SPICE The “Smell Like a Man, Man” Campaign (1) introduction of the research topic: state its significance, (2) review of relevant literature: discuss how the variable has been defined or measured in the extant literature, (3) analysis of any possible gaps and/or contradictory hypotheses and researching findings, (4) an overview of your own paradigm or hypothesis, (5) explanation of your methodological approach, (6) report of results from your research (7) discussion of your results and directions for future research. [unique_solution]Students are required to use the marking scheme as a guide to prepare for their assignment. This paper should be at least 2,500 words in length (all inclusive) and be written in the style of the latest version of the Style Manual of the American Psychological Association. Important points to concentrate on: • Why the…

Social Media Marketing Course   Facebook, LinkedIn, Twitter, Pinterest, Instagram etc.: social networks have become a tool of everyday life that interacts with our doing and our decisions. Knowing what content to share and how to take advantage of the opportunities offered by these platforms is essential to intercept and engage your potential customers. It is also fundamental to be clear that “being on social media” is not enough: you need to go and talk directly to what our audience is and launch targeted messages, investing in the right channels. At our social media marketing & advertising training courses you will learn how to choose the most appropriate platforms for your business and how to develop a winning strategy. WHO IS IT FOR? The course is dedicated to those who want to acquire practical skills in Social Media and want to start their career as Social Media Manager. We offer our executive services to: Professionals and freelancers want to become real web analytics specialists and make the most of digital tools. Web agencies that want to offer their customers innovative…

5 Ways Paid Media can Amplify Influencer Marketing The power of digital influencers in brand marketing is unmatched. They can be ideal partners for your business to help build your credibility, brand visibility, develop social proof, and reach your target market. Digital influencers have a massive social following that trust and view them as experts in their areas of interest. They understand and know how to communicate with their audience without turning them off. Unlike the annoying ads, influencers have mastered the art of telling compelling, creative, and irresistible brand stories that engage consumers. As influencer marketing grows, it makes sense to invest in paid media to diversify your marketing strategies. Here some of the best ways paid media can amplify your influencer campaign. It Allows Your Brand to Reach Your Target Audience Your brand story is different and needs to be told from a specific point of view. Influencer marketers have their own areas of interests where they feel they have enough expertise and ideally attract a particular audience. This helps you pinpoint the audience and the kind of…