Enjoying the Competitive Advantage Introduction A company is said to enjoy a competitive advantage if it can produce goods of equal value as others but at a lower cost of production. Also, the ability to make more sales in times of economic crises is a kind of advantage. The Alibaba group is a member of the online marketing programme that is well developed and represents a large percentage of the e-business. It has a long history which makes it efficient in the study of its evolution. The development in the field has attracted several companies which bring with them stiff competition. To survive in such an environment, companies require robust strategies. Business organizations such as merchandise suppliers and brokers anchor themselves around e-business companies such as the Alibaba group to enjoy benefits of competitive advantage. Alibaba group has positioned itself well to experience a competitive advantage as well as maintaining its innovation by balancing the external environment, entrepreneurial climate, behavior and customer focus. Discussion Competitive advantage and value creation begin with a well-integrated innovation and entrepreneurship strategy. Top management relies…
NEGATIVE IMPACTS OF MEDIA Introduction The essay present negative impact of various forms of media and offers an argument of the effects of media and how they affect human life. In today’s world, most people spend time in a variety of media types. In some people, it is a daily routine and has become aspects. This paper argues about the effects of media and other associated results in society. It discusses physical media such as books, magazines or newspapers, electronic media such as cable television and digital media like music, movies, and others. The negative impacts of media are evident among various social classes and age groups in the society. Due to technological advancements, the digital media and other forms of media are shifting towards a global village which is adversely manipulated by the media. There are several forms of media which include hard copies such as newspapers and magazines, electronic media such as the internet, portable visual media plus other forms. Mass media in either of its forms reach a large number of people and substantially control their cultural…
three publications in management Abstract This paper analyses three publications in management as required by the assignment requirements. It applies quantitative approach to summarize the first two academic journals and literature review to analyze the third publication. The assignment has provided various topics for completion this paper and this paper tackles articles associated with management. It analyses each publication and provides detailed summary according to the specifications of the assignment. It discusses the aims, thesis of each publication, methodology utilized; it evaluates major findings and finally provides personal views in relation to common understanding and the assignment scope. Introduction The three articles considered to develop content for this paper are “Personality Traits of Entrepreneurs”, “Healthy Business? Managerial Education and Management in Healthcare” and “An Invitation to Market Design”. Two of the papers are based on the subject of and entrepreneurship management and the third one falls under strategic marketing. All the three articles have been analyzed and summarized as per the assignment requirements. “Personality Traits of Entrepreneurs: A Review of Recent Literature” By Sari Pekkala Kerr, William R. Kerr, and…
Business Management Project Abstract This paper analyses three publications in management as required by the assignment requirements. It applies the quantitative approach to summarize the first two academic journals and literature review to analyze the third publication. The assignment has provided various topics for completion of this paper and this paper tackles articles associated with management. It analyses each writing and offers detailed summary according to the specifications of the assignment. It discusses the aims, the thesis of each publication, the methodology utilized; it evaluates significant findings and finally provides personal views about common understanding and the assignment scope. Introduction The three articles considered to develop content for this paper are “Personality Traits of Entrepreneurs,” “Healthy Business? Managerial Education and Management in Healthcare” and “An Invitation to Market Design.” Two of the papers talks on the subject of and entrepreneurship management, and the third one falls under strategic marketing. All the three articles have been analyzed and summarized as per the assignment requirements. “Personality Traits of Entrepreneurs: A Review of Recent Literature” By Sari Pekkala Kerr, William R. Kerr, and…
TOWARDS A GLOBAL, HOLISTIC MARKETING FUTURE Holistic Market The current changes in the business environment have affected the marketing sector of the economy largely. Traditionally, business organizations could achieve the market goals with minimal or no efforts at all. For instance, a company producing quality products could maintain consumer loyalty for long. This was the case probably because the numbers of business supplying same or similar commodities were less; in fact some of the businesses could enjoy the monopoly power for long before other organizations could join the market. Slowly by slowly more businesses were established and the market started to experience the forces of overcrowding. The comfortable zone climate which was being experienced by most veteran companies and corporates followed the law of jungle “survival for the fittest”, a point where for a business to thrive had to go an extra mile because the common market strategies were no longer enough as many businesses were producing similar commodities. This paper scrutinizes the Holistic market approaches in Apple Music Company (Choi, KO, Kim &Mattila 2015, p.233). Apple Music is both…
COMPANY CAPABILITY ANALYSES, TATA TECHNOLOGIES Introduction For any business organization to be in a position of competing with the rest of the organizations in the market, it must exhibit some unique features which enable it stand out above the rest. Such features are not normally a one day affair but developed gradually from the moment a business is launched and will continue in the entire existed of such a business because the business environment keeps on changing. This paper scrutinizes the changes in the business organization operations for competition purposes also known as the maturity model of a business using Tata Technologies as the case study company. Tata Technologies was established in the year 1989 under Tata Group of companies with an aim of contributing both design and engineering services to the leading manufacturing firms’ globally. Its mother branch, the Tata Group had already established itself since 1868 as a conglomerate holding company in India and through it Tata Technologies established itself quickly as a reputable engineering organization the country (Apte & Ravi, 2016). While Tata Technologies was developing, INCAT…
Competition in the Craft Beer Industry in 2018 Question 1 Competition in the craft beer industry is surrounded by many external factors, including the legal laws that govern how the business market is running. Sales and distribution of brews need close attention to control the amount of alcoholic beverage supply. The number of taprooms within a particular geographic region and the number of growlers and bottles supplied within a particular geographic area has to be closely monitored. In the economic environment, the beer market has a very significant impact on the economy, considering that in 2016 it summed up to2.0 percent of the economy U.S.GDP considering the number of jobs surrounding the beer production industry and sales and distribution. Question 2 In the craft beer industry, there was a dramatic change in the early 2010s from the sale of well known brands like Budweiser and millers, among others, to the sale of craft beer. Since then, there has been a continuous rise in the popularity of the market. Due to high demand, the volume of craft beer production even had…
Customer relationship management In the business world, there are many critical aspects of culture that may actually affect one’s ability to do business in their environs. Basically, this may occur mainly with people of that cultural heritage with which one would be interacting. But this paper focuses to discuss categorically the critical aspect of culture that would impact my ability to do business with hofstede’s people. Customer relationship management Generally customer relationship management is a plan for understanding ones customers and their grievances in order to optimize ones interaction with them. One may apply this technique to create a stronger interaction with current, former as well as the prospective customers in order to capitalize on my marketing and customers service ability. In addition, I may also keep track of my key customer information such as purchases, contacts and preferences in order to match my customer’s needs with my services and products. In this way I am able to dandify my best customers, enrich and customize the way I can communicate with my customers, manage marketing campaigns as well as serving…
art and practice of a major company that provides services and products, and to evaluate those services and products from the point of view of an Operating System Project Overview: This will be a group research project…the project is to examine the state of the art and practice of a major company that provides services and products, and to evaluate those services and products from the point of view of an Operating System…your group should be “balanced” consisting of both technical and business oriented people…you will work together to research a company, determine the company’s market niche, assess their strategic vision, and evaluate their portfolio as per the topics in this course that will be given to you…you will be required to write a detailed research paper per the guidelines below…you will also be required to make a PowerPoint presentation of your findings… Project Detail You need to get into groups of 4 for this project (there will be TWO groups of 3 – first-come-first-served!)… Every group must select an industry and a segment within that industry…once that is…
CUSTOMER SERVICE POLICY In any business, be it small or large a customer service policy is very important. Firstly, it ensures any employee working within the organization clearly understands the positive outcome expected when customers are served consistently with same high quality of service regardless of the department the employee is working. Employees learn how to put the customer needs before theirs. Secondly, customers are able to understand what to expect from the organization in terms of service. An organization must therefore make sure that the customer service policy is easily available to its customers (Kyj, 2013, p.225). There are several reasons as to why organizations use customer service policies. These reasons touch both on the customer side and employee’s side. This paper analysis the main 10 reasons (Kyj, 2013, p.225). Customer retention Any customer who is already aware of what to expect from any organization has confidence in that organization. For instance, a customer who has been assured by an organization not to spend a lot of his/her time in the queue waiting to be served will stick…