Marketing myopia Marketing entails the study and the appropriate management of the interconnection of exchanges. It is thus the business procedures whereby relationships are created alongside the satisfied customers. It thus facilitates for goods and services to move from the concept form to the customer in a comfortable and definite manner. The marketing process entails the four crucial stages for the successful outlay. There is the need to identify, select, and develop the product appropriately; the price is then determined concerning the market forces. Price determination is the perquisite of the identification and selection of the distribution channel that will enable the marketing agency to reach the customers’ location alongside the goods and services on sale (Baker, 2016). The last stage of the marketing process is the development and implementation of the promotional strategy to be incorporated into the marketing process for easy deliverance of the goods and services to the customers. Marketing is focused on the rationale that the business associates with the customer needs and the satisfaction of the customers. Marketing is fundamentally different from selling as the…
The blockchain industry and the Matthew effect The blockchain industry still considers the Matthew effect. Due to the homogeneity of the functional and application fields of the smart contract platform, it would further promote the competition trend of “the strong and the strong”. When compared with Bitcoin and other similar smart contract platforms, ETH is by the market. In other ETH applications, it naturally stranded because of the capital turnover in commercial activities. The rapid evolution of Ethereum technology and the proliferation of consensus have prompted investors to lock positions, thereby reducing market circulation actively. In the rapid evolution driven by open source, Ethereum would form a complete suppression of a large number of similar platforms and continue to grow through the “siphon effect”. The two ideas of Linux and Blockchain gave birth to a new technology combining the strengths of two ideas-blockchain in the early 21st century. They produced the first successful example of blockchain applications: encrypted digital currencies represented by Bitcoin and Ethereum. Bitcoin considered being the first successful encrypted digital currency,…
British Airways, its business strategy, HR strategy and practices, analyses the extent to which the company’s current HR policies and practices support its business strategy Human resources are a critical asset in any given organization that contributes to the achievement of greater productivity, success, and competitive advantage of a business. Most importantly, human resources play a vital role in enabling and helping a company achieve its business strategy through strategic human resource management, which involves aligning of the right human resource personnel in the correct job positions to achieve the strategic goals of the firm as outlined (Wilkinson et al., 2019). Owing to their vital significance, managing human resources becomes important for any given enterprise. Here, managing human resources is perceived as the process of planning, developing, and utilizing labor forces in the workplace so as to achieve better outcome/output towards the achievement of set performance goals (Redman and Wilkinson, 2006). In this respect, the human resource department is tasked with the responsibility of designing and executing the HR strategy, which comprises a range of HR practices whose primary aim…
How to Build and Implement an Appropriate OH&S Management System Introduction Occupation safety and health management system is the most crucial part of the organization in managing the risks that occur at the workplace in different industries, such as the construction industry. The construction industry is often regarded as a place with many prevalent risks such as slips and falls, collapse of the buildings under construction, fire due to electrical faults and bullying of worker The OH&S system handle the aspects of providing a safe working environment to the worker and formulation of the safety and health policies in an organization. Besides, the network plans the processes of preventing accidents and other risks in the organization. OH&S system also put in place the best practices, resources and procedures of establishing, executing, monitoring, auditing and maintenance of the occupation health and safety in an organization. This paper aims to discuss the critical factors essential for successful implementing of OH&S management system, the importance of ISO 31000:2018of implementing an OH&S management system based on plan-do-check-act (PDCA). Besides, the paper will describe the…
How will the Finance industry benefited by Blockchain Technology in 2020 Blockchain is a growing technology, and when we talk about its impact, it has propagated across different sectors. Although we are witnessing its growing importance in all the business sectors, it is the financial sector where maximum impact is felt and why not? Afterall, Blockchain is the underlying technology for Bitcoin, that led to the digitization of financial transaction. In this blog, we will be exploring different ways in which Blockchain technology has impacted the financial industry. As per the reports of, 77 % of financial institutions are expected to implement Blockchain Technology by 2020. But before that, we must understand what the current challenges which the finance sector is currently facing are. Current challenges of the finance industry: Despite digitization and use of modern technologies,the finance sector is facing certain issues which have paved the way for the proliferation of the blockchain technology in this field. A few of them are : Lack of transparency Involvement of the third party Cost Time-consuming processes…
Trends of SEO and digital marketing in 2020 Digital marketing trends are evolving every year. In 2020 also, we are going to see something new. Thus, we always have to stay updated on the emerging trends and technologies. The market analysts and other researchers have started working on how innovations would transform the world of digital media. Artificial Intelligence is one of the technologies, changing the way of interacting with online content. For instance, lots of online marketers have started relying on Amazon Search Optimization. We are going to introduce you to other trends, related to SEO and digital marketing. Revealing the business stories with the live videos– Nowadays, due to the increasing use of YouTube and Facebook, the live content has turned out to be very popular. With a live video, posted on the right platform, you can gain a high level of online traffic. Live streaming video content is one of the effective options, as it takes a minimal time for producing the result. A real-time engagement of the viewers and potential customers becomes easy by posting a…
EFFECTS OF CYBER CRIME ON SOCIAL MEDIA Social media has evolved since the rise of the internet age. Various social media platforms such as Facebook, Telegram, Twitter have risen and changed our perspective on the ways we consume the internet. These platforms have revolutionized our day to day activities in both office and home to a degree where we can no longer doubt its benefits. However, every good thing comes along with its challenges. Cybercrime is one of the major challenges broadly affecting this industry.This research paper will focus on effects of cybercrime on social media. Data theft is one the category of cybercrime that impacts the society negatively in many ways. Information copied from business or an individual without his or her awareness. Therefore, leading to the theft of critical information such as passwords of accounts. Once passwords and some other key information is compromised, they might be sold to third party persons or used for malicious purposes. Another cybercrime is data interception. Data interception involves monitoring network traffic to gather information either about the user or what the…
EFFECTS OF CYBERCRIME IN SOCIALMEDIA Cybercrime is a criminal activity carried out through a computer or the internet. The grandest forms Of cybercrime are online identity harassment, cyberstalking, phishing scams, and privacy invasions. Cybercrime activities are on the rise because criminals no longer need to be physically present at the scene of a crime. The internet’s speed convenience and anonymity are amongst added advantages to this crime This article will significantly yield on indicating the effects of cybercrime on social media at large. It will also point out how cybercrimes can. Cybercrime has breached social media networks, thus brutally invading privacy. Cybercrime, by itself, is the abuse of human rights. It is punishable by law as it depends on the type and the extent of damage a fraud has caused. Section 67A pertains imprisonment to a degree of five years as a verdict given for cybercrimes. Internet moguls have made this crime easy and possible at any state of amassing wealth, commonly known as hackers. They gain access to personal information, including financial information in people’s accounts. Access to…
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Impact of media on Children Many children in the world today spend more time watching TV than they do in school (Sigman, 2012). Other children spend their time using other forms of screen media such as computers, video games, and smartphones. They spend less time interacting physically with their friends, and most of their interactions are online. Over the years, the amount of time spent on screen media has become more than a cultural issue. It has become a medical concern. Most studies associate excessive use of screen media with reduced sleep time among these children (Cain & Gradisar, 2010). Other associated disorders include obesity, poor physical fitness, aggressive behavior, and reduced self-esteem (Li et al., 2007). These associated problems force the children to go to hospitals for treatment. Their parents spend a lot of money on medical bills when they could have prevented the occurrence of such disorders. Many children sit behind screens all day long, without leaving the house even once during the day. Such habits are dangerous to the human body because the body requires exercise…