Branding, Marketing, and Customer service Name Tutor Institution Course Date Please respond to the following: Brand Stretch Spectrum, Market Product Grid, and Lateral Marketing Strategy Question 1 It is essential to assess the importance to evaluate the newly developed healthcare products to determine if they carry the existing brand name or a freshly assigned brand name to test which strategy will make the best sales. A new product may face the challenge of selling because of unfamiliarity. However, some are well embraced in the market. Therefore, it is essential to test the new product into a market by using the two strategies to understand which one will make the best sakes. Branding of the new products may be through individual product branding, family branding, and co-branding. Individual product is when each product is given its unique name to see how it will perform on its own, family branding is providing products to one umbrella brand. Co-brand n is utilizing many brand names to find out under which brand…
Business and Ethics Student’s Name Institutional Affiliation Legal Contracts A contract is a binding agreement between two businesses that provide a coherent working environment enforceable in a court of law. The following are the elements of a contract that Amy should be aware of while undertaking the contract (Bonner & Marianne, 2017). A contract has based on six elements. The contract must have an offer that all the parties agree to undertake, acceptance, competency, genuine assent, consideration and mutual agreement between the two parties for a robust binding. The purpose of a contract between firm X and Amy is to enable them to make the fulfilment of their obligation for their benefits. A contract usually plays a vital role in our day to day in business enterprises. The current law does not give room for people to post individual photos on any platform without their consent. Before posting any photos, Amy must ensure all the parties have agreed and have a binding agreement failure which Amy may be charged for impersonation. Mutual agreement…
What is the business’s target market? The target audience refers to the sector of the market that your products meet the needs. In most cases, the target audience defines the whole business idea since the aim of the business is to meet the needs of the target audience. Therefore, without the target market, then the company might not succeed due to a lack of demand. However, this article will guide the small business owners on how to define and go about their specific target market. More so, a business owner will be in a position to identify the target market, the trends of this identified market, and even produce personalized products that meet the specific needs. Therefore, it is safe to say that a business’ customers or target market describe the performance of the company. How to go about it? It is vital to understand that the prosperity of a business entirely depends on the ability of the owner to understand their customers and the factors leading to their change in tastes and preferences. Therefore, a whole business idea revolves…
Business: Business Ethics and Corporate Social Responsibility Student Name Institution Affiliation Instructor Course Date At Boeing, it is our responsibility to put the safety of our customers first, and the 737 incidence involving Ethiopian Airlines and Lion Air tragedies is something we strive to avoid at all costs. To avoid such incidences in the future, Boeing continues to collaborate with all regulators conditions they have laid down for satisfying the 737 Max software and training updates and for safety returning of the aircraft to service. We have consulted our engineers as well as the Federal Aviation Administration (FAA), and we are making changes to 737 software. Besides, we have taken responsibility for all the two tragedies to involve Boeing 737 and spend over $100 million to compensate families for their loved ones. We continue to extend our deepest condolences to these…
Business for Punks Name Institutional affiliation Business for Punks One of the factors that make Brew Dog stand out is the different characters of the two entrepreneurs. James works in the background and is good in researching and studying strategies that can raise the sale numbers. James s the general manager and he focusses on details of the product. Martin on the other hand is good at coming up with new inventions concerning brewing. James and martin therefore complement each other. Martin makes a good entrepreneur and possesses all the necessary skills such as storytelling as observed during his presentation at an annual lecture at a university in 2009. James and martin handle their own PR in which they use blogging as a tool. After expansion of the company, James passed the role of marketing within the UK to McClelland and started to only deal with sales outside of the UK such as the United States and Japan. Brew Dog…
Title: Business Growth Overview Student’s Name: Professor’s Name: Date: Section one The commentaries and insights of this organization are as follows; the first factor is competition intensely that has the effects on the direct profits, and after that, it affects the income contribution of an organization. The second factor is the people working in the organization in several areas. When the right or perfect people with excellent skills are in the right areas of working, then the best things are implemented and seen. There are some of the areas that may bring a decline or an incline of revenue, and these specific areas include; one of them is the variable expenses, and these include education and other costs in place. One of the losses we encounter when educating the new workers and using new expenditures in an organization (Ferrell& Hartline, 2010). It brings about the reduction of the margin that brings a change in the amount of revenue. The other area is the product price. It is the…
International Business Strategy and Base View Creating awareness and understanding about International Business Strategy (IBS) is an essential aspect for learners. As a student, I proclaim that the opinions presented in this paper are a reflection of personal opinions. My ideas are natural and not biased. Before starting this course, I had gained business strategies knowledge from various companies. Nonetheless, I intend to acquire more knowledge on the subject to become suitable to the rapidly developing global market and business industry. That said, I purposely use the reflection to summarize the things learned and how they relate to my experience. Week 1 This week introduced the essential aspects of international Business Strategy. The session was broad and covered several elements stemming from basic introductions, critical factors of business operations, to real life applications in modern organizations. I understood why business managers should examine their strategies to attain a competitive edge. The significance of IBS was clearly introduced by the lecturer. Based on my earlier school and work experience, I had learned about business strategies from diverse companies and acquired knowledge…
Strategic orientation Answer 1 From a management point of view, strategic orientation is a competency that ensures organizations acts in line with the vision, strategies, and priorities. Therefore, strategic orientation is essential because to enhance the ability of employees to understand and participate in the process of achieving organizational priorities, goals, and vision (Wang et al., 2017). In the case study, strategic orientation is fundamental to diagnosis in OD because the Ortiv Glass Corporation can identify the challenges facing the organization by determining their cause and design the best solutions to solve the problems. For example, Ortiv Glass Corporation is facing a problem in the process of arriving at clear decisions. Mainly, this problem is caused by a lack of cooperation among the employees and the management team where each group keeps postponing the resolutions to make decisions. In that regard, strategic orientation will be fundamental in enhancing the relationship among employees, thereby propelling them to make decisions as a team (Rothwell et al., 2017). As a manufacturing company, Ortiv Glass Corporation needs to maintain a high-performance record and accommodate…
Name: Course: Instructor: Date: 1) Unit 6 – Summary During this class, each of you was to look at strategic planning and management from your own individual perspective. Based on your knowledge, what are the biggest issues that are preventing your organization from engaging in strategic planning and strategic management? Every organization that engages in business activities has its own strategy aimed at promoting the daily business activities, and my organization is no exception. Although Strategic planning is a prudent tool in every organization’s strategic management, depending on the organization, various issues prevent the implementation of this element. For my organization (Health Care Recruitment Agency), there are various issues that are keeping my organization at bay in regard to employing or rather engaging in both strategic planning and strategic management. Most notably, the issues that prevent my organizations from engaging in strategic planning are grouped into two factors, which are the internal and external factors. In regard to the internal factors, the main issues affecting my organization include; first is the lack of strong financial…
Student’s Name Professor’s Name Course Date Johnson and Johnson Company Johnson & Johnson Company is the leading manufacturer of pharmaceuticals, consumer packaged goods, and medical products based in the US. The Company was founded in 1886 in New Brunswick, New Jersey, and has maintained its headquarters in New Jersey since its establishment. Johnson and Johnson is known for producing quality baby products, but it also provides diagnostic devices and surgery products. Being the leading Company in the pharmaceutical industry, the Company has maintained its prominent position for a long time due to several actors. Competitive advantage Johnson and Johnson’s Company has enjoyed a sustainable competitive advantage in the market because of its unique, innovative products. Most of its products are unique in several aspects such as benefits, formula and packaging. The Company has targeted specific market segments more so with its baby products such as baby shampoos and soaps, which makes it a trusted by many parents. These products do not cause skin irritation or eye or scalp, unlike other products. Most of its baby products are clinically proved, the…