Marketing Communication, Advertising and Public Relations INTRODUCTION Considering communication as a service exchanged between customers to organisations and customers to customers, hints at greater possibilities of collaboration between these parties in marketing communication efforts. Consumer collaboration is an area of marketing communication that requires further investigation, especially in an ever- fragmenting media landscape, where the credibility of peer-to-peer communication has more authenticity than corporate mass communication, albeit as part of integrated marketing communication. INTEGRATED MARKETING COMMUNICATION Definition AAAA | Belch, G. E., & Belch, M. A. (2004). Advertising and promotion: An integrated Marketing communications perspective (6th ed.). New York: McGraw-Hill/Irwin. Integrated Marketing Communications recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact. IMC is an approach to achieving the objectives of a marketing campaign, through a well-coordinated use of different promotional methods that are intended to reinforce each other. As defined by the American Association of…
Examine the customer service in your organization In relation to this module’s content, observe and describe the following as you would view it from the customer’s perspective Part I: Examine the customer service in your organization In relation to this module’s content, observe and describe the following as you would view it from the customer’s perspective: Availability – How are services provided to meet your customer’s schedule? Accessibility – What are ways your customers can reach you when needed? Accountability – What is the time it takes, in general to address the needs of the customer? How is this evaluated? Part II: Use of technology Describe your company′s use of technology. Address the following in your desсrіption: What twenty-first century technologies are used by your company to connect to customers (call center, social media, online support, webinars, email, etc)? How does your company use the technologies available? What is the purpose of each? How is each type of support evaluated? [unique_solution]How do you get feedback from customers? Describe the systems, procedures and policies in place and provide specific examples of…
Management Accounting Assignment ASSIGNMENT RULES Write a document reflecting on a self-selected experimental study published since 2014 in one of the six top accounting journals: The Accounting Review (TAR) – Journal of Accounting Research (JAR) – Journal of Accounting and Economics (JAE) – Review of Accounting Studies (RAS) – Contemporary Accounting Research (CAR) – Accounting, Organizations and Society (AOS). (Please see the 1st Attachment for the example article) To demonstrate the necessary level of reflection, students are required to write three paragraphs on the “Why-What-How” of the study (a.k.a. Kinney’s paragraphs) and add a graphic depicting the predictive validity framework (a.k.a. Libby boxes).* (Please see the 2nd Attachment for the reflection about example article) *More information about Kinney’s paragraphs and the Libby boxes can be found here: Both papers are available at the attachments. 3rd Attachment: Kinney, W.R.. 2019. The Kinney Three Paragraphs (and More) for Accounting Ph.D. Students. Accounting Horizons 33 (4): 1-14 (minimum: the first quote at the beginning of the introduction) & 4th Attachment: Libby, R., R. Bloomfield, and M.W. Nelson. 2002. Experimental research in financial accounting.…
The role and effectiveness of social media influencers in advertising Introduction This chapter develops a critical literature analysis on the topic. As illustrated under the proposal stage, it is evident that there is a rising rate in the sue and adoption of social media as a marketing tool. Additionally, it is clear from global statistics that entities are increasingly sourcing the help and support of social influencers in their marketing strategies. The emerging questions include the theoretical rationale and basis for using social media influencers, how their participation enhance marketing success, and how can their presence be leveraged in entities. In addressing the above literature sections, this literature analysis section is clustered into three primary levels. The first section is an evaluation of applicable and related theoretical model and frameworks. They help explain theoretically how social media influencers support the marketing function. This is then followed by a second section that denotes the existing empirical findings. In particular, the empirical findings section has two subsections, on the role of social influence in building customer trust, and in expanding the potential…
MEDIATION AND MODERATION Apply your knowledge of multivariate correlational studies. Please follow the instructions below carefully and answer all parts of the instructions. Discussion Post Instructions: In one post, include the following information: 1) Choose two psychological variables whose bivariate relationship is of interest to you. These should be psychological in nature and not just any two variables. For example, you may be interested in the relationship between intelligence and general life satisfaction. These would both be psychological variables because they measure the mind and/or behavior. 2) Give an example of a potential mediating variable that explains why the bivariate relationship exists between your two variables. Clearly explain your response to demonstrate your understanding of mediation. For example, I may hypothesize that the mediator between intelligence and general life satisfaction is higher income. [unique_solution]Individuals with higher intelligence get higher paying jobs and that higher income then leads to higher general life satisfaction. 3) Give an example of a potential moderating variable that explains for whom the bivariate relationship exists. Clearly explain your response to demonstrate your understanding of moderation. For…
Social Media role in Leadership and management of a firm Leadership and management form a crucial role in the success of a business or firm. However, leadership and management face significant challenges daily ranging from poor communication to poor employee-employer communication. Although everyone in a company is expected to have leadership skills, the skills from managerial perspectives play a crucial role in determining the direction taken by the business in terms of success and failure. Social media has been adopted by most firms as a method of overcoming most of the challenges facing a leadership. The flow of information is expected to be smoothened by social media by removing unnecessary filters and improving employee-employer relationships. Social media use in leadership is essential as it plays the role of removing the filters in information and minimizing the social gap between leaders and employees hence a long-term improvement in productivity. Social media is essential in breaking communication barriers that are common in leadership. Most managers have, in the past, preferred the use of more formal communication that includes the requirement that…
role documentation plays in network management Module 3 Assessment—Part 1A-B: Outcomes addressed in this activity: Module Outcomes: Understand the key role documentation plays in network management. Utilize Microsoft Visio to create network documentation. Define the importance of a disaster recovery plan. Course Outcomes: IT273M3-3: Analyze policies, best practice, appropriate documentation, and diagrams to manage the network. GEL-1.02: Demonstrate college-level communication through the composition of original materials in Standard English. Assessment Details Part A Using Visio, create a Local Area Network (LAN) consisting of 12 computers, a switch, three printers, and a WAN router. The switch and router should be in a telecom closet to itself and the computers and printer should be in an office room. Connect all the devices to the switch. Connect the router to the connection on the side of the building going to the Internet.[unique_solution] First, install Visio on your workstation. Visio can be obtained from DreamSpark® or http://kuitschool.onthehub.com/WebStore/Welcome.aspx Once Visio is installed, create a simple network diagram. Start the Visio application, select Network, and then Basic Network Diagram. Start by clicking the Computers and Monitors…
MANAGING SOCIAL RESPONSIBILITIES AND ETHICAL ISSUES IN A DIVERSE WORKFORCE M4A1 Short Essay Paper: Managing Social Responsibilities and Ethical Issues in a Diverse Workforce. Your task is to describe an ethical issue and how it is impacting the organization. In addition, your essay needs to provide details of the dilemma along with a detailed recommendation on how the organization should proceed. The nature of ethical decision-making is recognition, analysis and resolution. Most of the time we don’t make a decision because it’s ethical, but rather based on business; ethical decisions happen “after the fact.” After completing this activity, you will be better prepared to make those tough ethical decisions at work. Please refer to the APA Writing Guide provided in this week’s reading/viewing area for any questions you have on this paper. In addition to the APA Writing Guide, please structure your essay papers using the following format: Section One- Thesis: Your thesis, or topic sentence, tells the reader what your essay will discuss.[unique_solution] In just one or two sentences, discuss what information your paper will cover; this will help…
INDUSTRY SECTOR Research one of the Career Technical Education Industry Sectors – preferably one related to your background – listed in the Career Technical Education Curriculum Framework. You can perform your research using the www.CTEOnline.org web resource (this requires you to create a free account). Using the menus at the top of the web page, select Standards, then CTE Standards, and then select the Industry Sector in which you have the most experience, interest, or knowledge. Under your Industry Sector, choose one of the Pathways (not Anchor), and then focus on one of the individual Standards. Be sure to explicitly name the Industry Sector, Pathway, and Standard, including the number and full text of the standard, along with an APA citation and reference. Using the Labor Market Information links provided in unit 1, select a Job Title closely associated with the Standard you selected – preferably one that would be a viable career option in your area or region. Review recent labor market information for these job titles and determine which ones merit creation of a new CTE program and…
Media and Communication Option A: Formative Influence of mass media on American culture Major mass media development in the last century At the beginning of the 20th century, TV and the internet did not exist. Commercial radio stations, films, roadside billboards and smartphones also did not exist. The primary source of news during this time was print media. Telegraphs and telephones were used to relay long distant communications through wires. Many Americans learnt of the happenings through newspapers and magazines. From the 1920s to the end WWII period, the radio was the popular news media and political analysis tool. The then presidents such as Franklin Roosevelt used the radio for direct communications with the citizens (Stöber, 2014). Radio, telegraph and telephone were all used to as forms of communications by the militaries and governments in developed nations for broadcasting critical information. W3XK was the first TV station to broadcast in 1928. However, its mechanical nature rendered it unpopular for the Americans. In the 1950s, the television became a popular media channel for the after the broadcasting of the first…