Market Analysis: Encana Corporation The report examines the customer persona in detail of the Encana. It gives information on how a target customer persona is determined and the importance of having a target persona. It examines an overarching strategy that Encana creates value for the customers by producing products that helps support their needs. Through the feedbacks gotten from the customers, Encana can improve on the products. Identification of the target persona helps the Encana to communicate the right information to the right group of people. It also examines a strategy with mix recommendations, utilizing all the 7ps by incorporating all the seven elements because they focus on the target audience requirement. Encana had its headquarters in Canada but has opted to move to U.s and change its name to Ovintiv in search of better market opportunities. Encana should ensure that it finds in the target audience and produces goods that meet their demands to expand its target market. Introduction Encana is a natural gas company that was based in Canada with its headquarters in Calgary. Its primary focus for…
Discussion Forum Replies Response to Terrance Ward Hello Ward, your post is increasingly insightful and demonstrates your grasp of the importance of social media. I agree with you that individuals encounter immense marketing advertisements when they use social media applications. This observation shows that social networking avenues have the potential to reach a large audience. Moreover, Hisrich, Peters, and Shepherd (2017) opine that large markets can be reached through the internet. However, while you say that social media marketing campaigns can receive negative comments, what ways can be used to address the challenges of social media marketing? Reference Hisrich, R., Peters, M., & Shepherd, D. (2017). Entrepreneurship (10th ed.). New York, NY: McGraw-Hill Education. Response to Amilta Hechavarria Hi Hechavarria, I am impressed by your post and find it intriguing. I support your point that social networking platforms provide an opportunity for organizations to involve consumers in marketing campaigns, thus giving feedback. Hoechlin (2018) contends that the use of social media offers information on which segment engages best and the avenues that have the highest sales conversion rates. While your…
importance of employees in a company and their role The paper explains the importance of employees in a company and the critical role played by the employees as far as performance is concerned. The article is concerned with exploring and finding out the relationship between employees’ engagement and organizational performance based on the non-financial factors. The report emphasizes the employees’ commitment as far as the long-term performance of employees is concerned. Employees’ satisfaction is also suitable for organizational performance. Employees must be allowed to have a contribution to the company in terms of their ideas and feeling regarding company performance. The article supports my arguments that employees’ motivation is critical for success and performance of a company. As per my arguments, I reported that lack of morale among employees at the packaging department was a contributing factor towards the poor productivity at the company. The article as well elaborates on accommodating the employees by the managers where I highlighted on the team management. The most important aspect of the article has been highlighted in the methodology and research section. The…
innovation at Apple Inc. Corporation Innovation in the current business world is one of the major determinants of whether a company survives in competition or fails. In Guide to Innovation, Stainleigh (2008) describes innovation as ‘’a collaborative process through which organizations abandon old paradigms and make significant advances” (38). The underlying drive of innovation in an organization is the ability to not only formulate ideas but also implemented them in a way that propagates positive implications. Through innovation comes cultural change, which seeks to align the new business developments and products with consumer preferences (Gupta & Prinzinger, 2013). Lack of such an alignment has often lead to potential enterprises running out of business despite being market leaders at some point in time, such as Nokia and Yahoo. This paper assesses innovation at Apple Inc. Corporation, culminating in a discussion of the culture of the organization before and after the shift and an assessment of the level of success that the company realized. Organization Culture before the Shift The majority of Apple’s success today is attributed to Steve Jobs, which is…
The Strategies to Enhance eCommerce Business Sales The primary goal of almost all business entities is to maximize sales. Whether you run a small local store or work for large high-end eCommerce brands such as Amazon, generating more sales is often the ultimate goal. However, while starting a business may be easier, making or increasing sales can be trickier. The world of marketing is dynamic and requires a combination of strategies to stay ahead of the curve. Therefore, you need to master the art of marketing your business to get more customers. Here are some crucial tips to enhance your eCommerce business sales. Build a Brand Building a brand is one of the most effective strategies that can draw more traffic to your website. Your brand explains your story, products and services, and your personality. It’s also a platform to make your business visible and create awareness of what you have to offer. In other words, your brand is the foundation of your professional online image, which gives you a unique personality. And it explains how people think about you…
Importance of Needs Assessment to Project Management in Healthcare Organizations use needs assessment to control priorities and make improvements or determine how they should distribute resources within them. The process entails determining the requirements between the company’s future and current conditions, and how to make improvements. Additionally, the needs assessment is a development course of actions which should be addressed to bridge the gaps within a healthcare organization, to realize its future anticipated state. The importance of needs assessment to project management in health care include contributing to program planning, improving decision making, and identify gaps. Needs assessment helps in planning projects that will address particular goals to prevent a situation where the health care organization engages in a project without a defined scope or anticipated outcome (PEYKARI et al., 2013). Furthermore, it helps to determine the where gaps exist between the desired and current situation and make the necessary changes. For instance, one area of a health care project might be receiving excess funding as compared to others. The difference in funding presents a gap that the project should…
The Role of Social Media Monitoring To Your Company’s Success Out of 26 of unsatisfied customers, one will complain to you about the poor service or products while 91% of the rest leave. Taking care of your customers should, therefore, be a priority in your business. Responding to complaints increases customer satisfaction. When dissatisfied customers see that you respond to criticisms, they might give you a second chance. However, you cannot take care of your customers if you are not aware of their conversations on your pages, reviews, and feedback. Social media monitoring is, therefore, crucial. How Social Media Monitoring Works Social media monitoring is the act of using specific tools to gain insight into what users say about your brand, topic, products, and services on various social media platforms. Monitoring tools crawl through numerous sites and indexes them continuously, making query/string-based searches easy to carry out. Crawling through sites like twitter occurs in real-time, while for some, it is every few minutes or even every 24 hours. Based on the specifications of the tool you use, monitoring can occur…
The Role of Technology in the Retail Business Technology is changing how businesses operate across all industries. From financial institutions, manufacturing firms to retail businesses, technology plays a significant role in enhancing operations. With its ever-changing requirements, business owners need to stay updated to be ahead of the competition. As a retailer, adapting modern technology can promote your business in many ways that include facilitating efficiency, agility, and speed. You can achieve this by automating your retail point of sale, inventory, forecasting, and Point of Sale systems. If you’re not sure of how it can enhance your business, check out the role technology can play in your retail business. Price Auditing Price auditing is a crucial part of any business entity, but it has never been an easy task for many. It has been a confusing and time-consuming process, especially during price adjustments. Price auditing is necessary to ensure fair pricing. If it’s not done correctly, it can result in overcharging or undercharging customers, and it may lead to lost customers or creating losses to your business. Fortunately, technology has…
First day of my new journey with digital marketing internship Myself Sravani Sundeep was born and brought up in Karimnagar, a small(smart) city in Telangana. I always wanted to be my own boss and had the dream of starting my own business. Making my dreams into reality, I started content selling platform www.content-kart.com. But because of the lack of guidance, I was slow in the market. When I am desperate about how to improve myself, I came across an internship program by Mr. Deepak Kanakaraju. I was very excited and thought it was an excellent opportunity to learn. The next moment I have joined the digital marketing internship program with concept L(EARN), i.e. Learn and Earn. Class started with the inspiring words “deciding where to compete is half your success” on 18th December, 9 PM. We should select a career path which will never die, and of course, Digital Marketing career tops the list as the world is moving towards digitalization. The essential tool for the success of any marketing or business is communication with the customers. The human connection…
Importance of Information management to organizational management Information management has become a vital part of organizations. Companies have invested heavily in the information management sector to improve organizational performance. Modern technology such as computers and the internet have changed information management, making it easy to collect, store, analyze, and disperse information leading to efficiency in companies. According to Romney and Steinbart (2012), when information is appropriately managed, it makes the decision-making process easier. The available information informs decisions. Companies without a functional information system waste so much time and energy in the decision-making process. With a properly managed information system, the organization is able to collect and analyze data that is deemed vital in decision making. When the organization information is well-governed, the information in developing a strategic plan that is used in the making informed and well-calculated decision. Both the management and employees gain access to well-analyzed information that helps in quick decision making and can result in improved productivity. Information management helps in storing and retrieving information. Information storage has, for a long time, proven a tedious exercise…