THE STARTUP BEHIND BUILDING KENYA’S VIRTUAL REALITY INDUSTRY BlackRhino VR is a virtual reality production company specializing in creating cinematic, immersive experiences for different companies and organizations. It focuses on commercial and non-commercial work. The commercial work involves creating branded immersive experiences for various corporate organizations while the non-commercial work is about having a positive impact on society and changing perceptions. In 2014-2015 it was a boutique film production company. The corporate uptake for VR is increasing with emphasis on creating immersive brand messages targeted to the millennials cascading over some facets of the economy. Challenges such as connectivity should be overcome for VR to be a reality in Africa. Countries such as South Africa, Nigeria, Ghana and Egypt have vibrant VR communities. A lot of sensitization, partnerships and investments was done before VR can become an industry. Demystification of VR and trying to give an understanding of VR and how relevant it can be in different facets of society. Capacity building and benchmarking. It has been able to change the mindsets of small and large corporations on how they…
how Al-Jazeera and BBC media channels represented the main incidents of Arab Spring uprising Research Question The research question is to investigate how Al-Jazeera and BBC media channels represented the main incidents of Arab Spring uprising. The research will also examine whether this representation was influenced by any ideology both BBC and Al Jazeera attempted to promote. Abstract The media in the Arab World has witnessed a radical shift, as seen from the beginning of the 1990s. The radical shift is attributed to the emergence of a broad range of private satellite-TV channels in different Arab countries. Channels such as Al-Jazeera, Middle East Broadcasting Center, and BBC have rapidly turn out to be top Arab channels in the realms of news broadcasting, education as well as entertainment. The Arab spring results as a reaction to the recession witnessed in the economic, political, and social systems in the Arab World. Many scholars believe that these transnational channels have made a significant impact by challenging the conventional approach of those channels owned by the government. Additionally, most scholars still argue that despite…
Market orientation (Slovak Foodstuff Industry) Introduction It is essential to address market planning, and market orientations in a business setting to promote the marketability of company products. Exploring market planning and values of market orientation tend to improve business performance. High-quality marketing planning can result in excellent business performance in conjunction with market orientation and not independently (Wang and Chen, 2012). In this paper, I’ll be focusing on how to market planning and adjustments affects business performances in research conducted in a company (Slovak Foodstuff Industry). Task 1: Market orientation (Slovak Foodstuff Industry) Market orientations refer to attitudes that help shape business cultures and operations. Market orientation is studied by including the following factors as a component, customer orientation, competition orientation and functions of coordination in all company departments (Salyova, Petrovicova, Nedelova and Dad’, 2015). Coordinating the utilization of resources is essential in ensuring the creation of good value perception from customers. Measuring scales The most commonly used measurement model is the MARKOR by Kohli, used in measuring market orientations among managers. A significant requirement that managers use this orientation…
Discussion Forum Replies Response to Terrance Ward Hello Ward, your post is increasingly insightful and demonstrates your grasp of the importance of social media. I agree with you that individuals encounter immense marketing advertisements when they use social media applications. This observation shows that social networking avenues have the potential to reach a large audience. Moreover, Hisrich, Peters, and Shepherd (2017) opine that large markets can be reached through the internet. However, while you say that social media marketing campaigns can receive negative comments, what ways can be used to address the challenges of social media marketing? Reference Hisrich, R., Peters, M., & Shepherd, D. (2017). Entrepreneurship (10th ed.). New York, NY: McGraw-Hill Education. Response to Amilta Hechavarria Hi Hechavarria, I am impressed by your post and find it intriguing. I support your point that social networking platforms provide an opportunity for organizations to involve consumers in marketing campaigns, thus giving feedback. Hoechlin (2018) contends that the use of social media offers information on which segment engages best and the avenues that have the highest sales conversion rates. While your…
Market Analysis: Encana Corporation The report examines the customer persona in detail of the Encana. It gives information on how a target customer persona is determined and the importance of having a target persona. It examines an overarching strategy that Encana creates value for the customers by producing products that helps support their needs. Through the feedbacks gotten from the customers, Encana can improve on the products. Identification of the target persona helps the Encana to communicate the right information to the right group of people. It also examines a strategy with mix recommendations, utilizing all the 7ps by incorporating all the seven elements because they focus on the target audience requirement. Encana had its headquarters in Canada but has opted to move to U.s and change its name to Ovintiv in search of better market opportunities. Encana should ensure that it finds in the target audience and produces goods that meet their demands to expand its target market. Introduction Encana is a natural gas company that was based in Canada with its headquarters in Calgary. Its primary focus for…
importance of employees in a company and their role The paper explains the importance of employees in a company and the critical role played by the employees as far as performance is concerned. The article is concerned with exploring and finding out the relationship between employees’ engagement and organizational performance based on the non-financial factors. The report emphasizes the employees’ commitment as far as the long-term performance of employees is concerned. Employees’ satisfaction is also suitable for organizational performance. Employees must be allowed to have a contribution to the company in terms of their ideas and feeling regarding company performance. The article supports my arguments that employees’ motivation is critical for success and performance of a company. As per my arguments, I reported that lack of morale among employees at the packaging department was a contributing factor towards the poor productivity at the company. The article as well elaborates on accommodating the employees by the managers where I highlighted on the team management. The most important aspect of the article has been highlighted in the methodology and research section. The…
innovation at Apple Inc. Corporation Innovation in the current business world is one of the major determinants of whether a company survives in competition or fails. In Guide to Innovation, Stainleigh (2008) describes innovation as ‘’a collaborative process through which organizations abandon old paradigms and make significant advances” (38). The underlying drive of innovation in an organization is the ability to not only formulate ideas but also implemented them in a way that propagates positive implications. Through innovation comes cultural change, which seeks to align the new business developments and products with consumer preferences (Gupta & Prinzinger, 2013). Lack of such an alignment has often lead to potential enterprises running out of business despite being market leaders at some point in time, such as Nokia and Yahoo. This paper assesses innovation at Apple Inc. Corporation, culminating in a discussion of the culture of the organization before and after the shift and an assessment of the level of success that the company realized. Organization Culture before the Shift The majority of Apple’s success today is attributed to Steve Jobs, which is…
The Strategies to Enhance eCommerce Business Sales The primary goal of almost all business entities is to maximize sales. Whether you run a small local store or work for large high-end eCommerce brands such as Amazon, generating more sales is often the ultimate goal. However, while starting a business may be easier, making or increasing sales can be trickier. The world of marketing is dynamic and requires a combination of strategies to stay ahead of the curve. Therefore, you need to master the art of marketing your business to get more customers. Here are some crucial tips to enhance your eCommerce business sales. Build a Brand Building a brand is one of the most effective strategies that can draw more traffic to your website. Your brand explains your story, products and services, and your personality. It’s also a platform to make your business visible and create awareness of what you have to offer. In other words, your brand is the foundation of your professional online image, which gives you a unique personality. And it explains how people think about you…
The Role of Technology in the Retail Business Technology is changing how businesses operate across all industries. From financial institutions, manufacturing firms to retail businesses, technology plays a significant role in enhancing operations. With its ever-changing requirements, business owners need to stay updated to be ahead of the competition. As a retailer, adapting modern technology can promote your business in many ways that include facilitating efficiency, agility, and speed. You can achieve this by automating your retail point of sale, inventory, forecasting, and Point of Sale systems. If you’re not sure of how it can enhance your business, check out the role technology can play in your retail business. Price Auditing Price auditing is a crucial part of any business entity, but it has never been an easy task for many. It has been a confusing and time-consuming process, especially during price adjustments. Price auditing is necessary to ensure fair pricing. If it’s not done correctly, it can result in overcharging or undercharging customers, and it may lead to lost customers or creating losses to your business. Fortunately, technology has…
The Role of Social Media Monitoring To Your Company’s Success Out of 26 of unsatisfied customers, one will complain to you about the poor service or products while 91% of the rest leave. Taking care of your customers should, therefore, be a priority in your business. Responding to complaints increases customer satisfaction. When dissatisfied customers see that you respond to criticisms, they might give you a second chance. However, you cannot take care of your customers if you are not aware of their conversations on your pages, reviews, and feedback. Social media monitoring is, therefore, crucial. How Social Media Monitoring Works Social media monitoring is the act of using specific tools to gain insight into what users say about your brand, topic, products, and services on various social media platforms. Monitoring tools crawl through numerous sites and indexes them continuously, making query/string-based searches easy to carry out. Crawling through sites like twitter occurs in real-time, while for some, it is every few minutes or even every 24 hours. Based on the specifications of the tool you use, monitoring can occur…