I have chosen the Amul company for this marketing plan. The introduction, environmental analysis, target market analysis, SWOT analysis, and marketing mix analysis of Amul is discussed in the explanation part. Explanation: 1. I have chosen the Amul Company for this marketing plan. Introduction about the business: Anand Milk Union Limited, commonly known as AMUL. AMUL is the milk and milk product co-operative dairy company, based in the small town of Anand, in the Gujarat state of India. The founder of AMUL is Tribuvandas Patel. The tagline or slogan of AMUL is ‘The taste of India,’ and the Jingle is ‘Utterly, buttery, delicious…..’ Business vision and mission: Vision: Vision defines where the organization wants to go or what the company wants to achieve. The vision statement describes a company’s long term goals. An effective vision statement motivates the employee and provides them with a direction for carrying out day to day business activities. The vision statement of Amul is ‘Amul’s vision is to provide more and more satisfaction to the farmers, employees and distributors’. Mission The mission statements define the…
Necessary actions to boost the retention of employees in the hotel Necessary actions to boost the retention of employees in the hotel In the hotel industry, the rate of employee turnover is usually high in comparison to the employee retention rate because the workplace demands are challenging for most employees to fulfill. In our organization, it is becoming increasingly difficult to meet the expectations of customers because employees are not showing a willingness to stay in the firm. There has been an increasing number of part-time workers because, at present, the employees do not feel connected with their immediate supervisors. It has led to the development of a toxic work environment. Apart from that, the increasing turnover rate is the result of minimum opportunities for growth and development. Again, in our hotel, the job expectations of the hotel staff were not clear during the training and hiring process. Therefore, staffs are unsure regarding the ways of meeting customer expectations. Hence, few ideas can be considered to retain the employees or the valued workers in this competitive environment. Creation of…
Thumb rules for Appraisal Interviews Overview Appraisal interviews are one of the most critical processes undertaken by the human resource management team in a company. It is a method by which the performance of an employee under a specified period is recorded, analyzed and evaluated. The employee is assessed for his/her strengths and weaknesses and is informed about any shortcomings in work. It also incorporates review from executives, seniors and other members of the management. An appraisal is considered to be an essential part of career development, due to its nature of performance recording. Rules of thumb for Appraisals Performing a successful appraisal requires some “rules of thumb”. The primary goal is to be neutral and unbiased and to evaluate the individual’s performance in a fair and presentable manner (Antecol, Bedard, & Stearns, 2018). It is advisable to maintain the balance between negative and positive elements. Too much negativity might discourage the employee, and too much positivity might instil a feeling of superiority within the employee. It is also imperative to treat the employees with dignity and respect their…
Appraisal interviews – the thumb rules of success Appraisal interviews are one of the toughest tasks that the human resource manager needs to handle successfully. It is not only tough for the managers, but the candidates, as well as tension, excitement, and fright, often circulate together in their minds. Workforce development is a crucial task that defines the sustainability and profitability of the organization in the long run. The business benefits are many. The prime ones include employee retention, engagement, knowledge preservation, and many more. However, conducting a successful interview for appraisal often turns problematic due to the emotional variations and uncertainties that are filled in it. Preparation rules for the interview A successful appraisal interview is not that tough a task if the manager follows the thumb rules for it. Abiding and following these rules makes things easier for the managers as well as the candidates and increases the chances of a well-moderated interview. The rules include: Preparation: This is a kind of interview that asks the managers to be well prepared. They must have a well-maintained record…
An appraisal meeting of a company An appraisal meeting of a company is conducted by a Human Resource executive with an employee to asses his/her performance over a specific time period. There are a few rules for conducting a successful interview. The communication flow in an appraisal interview should be two-ended, meaning the employee should also be made comfortable enough to speak up about any possible problems that he/she might be facing in the company. Adequate preparations should be made before the commencement of the interview so that the HR executive has enough information about the employee before the commencement of the interview. The employee should be motivated enough to enable him/her to contribute more towards the company in any way possible. Based on this motivation, plans could be discussed with the employee about how their involvement can help the company. The interview should not be too critical or steered towards negativity as it might demotivate the employee. Care must be taken that the strengths and weaknesses are laid out uniformly so that the employee can self-evaluate them and focus…
The impact of weather on economic growth and its production factors https://link.springer.com/article/10.1007/s10584-019-02441-6 Summary Weather conditions negatively or positively affect the economic activities and factors of production. The rise in the frequency of weather triggers concerns in many nations, particularly developing countries about economic growth as well as elements of production. Thus it is essential to manage extreme weather conditions such as tornadoes, ice storms as well as tropical cyclones because they have an impact on the economic growth and factors of production. The weather influences a nation’s GDP as well as factors of production. The main effect of weather on economic growth and factors of production, such as capital, land, labor, and entrepreneurship, arises through temperature. High temperatures impact developing countries through adverse health effects, decreased agricultural output, and decreased workers’ productivity. Thus, weather affects per capita GDP development through factors of production, and the most significant impact is on the factors productivity. Temperatures have negative implications for economic growth and factors of production. Additionally, significant hurricanes preclude from accessing their jobs. Primarily this creates a decline in the revenue…
Case Study on Henderson Printing- Management and Compensation styles Executive Summary The current managerial style at Henderson Printing somewhat lacks a proper structure. The company is a medium-sized manufacturer of a various types of ledgers and record books. Although the owner strives towards offering the best quality of books, issues in the company exist because of the managerial style of the owner. After analyzing the case study, it can be inferred that the owner follows the Laissez-faire method of management. The management style is quite ineffective in comparison to autocratic or even democratic styles (Pahi, 2017). George is the owner of Henderson Printing. He is solely responsible for looking after the operations of the firm. The firm lacks specialists or supervisors in areas such as human resources, marketing, accounting and production. Consequently, George is obligated to handle all the firm-related issues himself. However, expecting George to manage every single aspect of the printing business has led to the downfall of the company. Employees and supervisors turn towards him for advice, help or guidance. This, in turn,…
The Good and the Bad Sides of Social Media The most frequently asked question is whether social media has its good and bad sides. There are always two sides to every notion, and it depends on everyone’s perspective on how they perceive it. This same way of perceiving things goes for social media. A majority of people admire it as a great invention, while others seem to think of it negatively in society. This essay compiles some of the good and bad sides of social media, as expressed by people. The Good Side of Social Media Social media has lately become one of the most helpful tools for growing friendships and relations. This great invention was started as a platform for connecting with friends easily and conveniently. Many people might have found their old friends from back in the days that were out of touch on social media platforms. Social media networks have also provided people with the opportunity to connect and build healthy relationships with friends; they are unable to meet personally (Ukpong, 2019). This helps them have ideas…
The Impact of Culture and time on business ethics Introduction There is need for any company to integrate and implement the business ethics for it to have the competitive edge and advantage over others. The ethics includes the societal ethics which involve the culture and the moral values therefore the business ought to be conducted in a certain self-recognized moral standards. There are many practices that a company can indulge in to ensure that they have the competitive advantage, this may include outsourcing which involves the practice of setting up foreign companies in a bid to expand to other markets and ensure that it achieves the cost of labor advantage (S. Byars, 2018). This however sometimes raises questions on the ethical considerations in that it the company seeks to strike a balance between the quality of the products and their affordability hence for a company that seeks to invest overseas there is need for ethical consideration such as the labor wages and even the working conditions. Corporate social responsibility Apart from doing business and ensuring that a company becomes profitable, there…
The Evolution of Human Resource Management Human Resource Management (HRM) is the strategic management of an organization’s human capital to enable the organization to achieve its objectives. After World War II, HRM’s history changed significantly. During this era, ideas of human rights and self-realization began influencing the well-educated workers. They believed in behaviorally oriented management philosophies that supported the integration of initiatives and ideas of workers into the organization. In 1947, the Taft-Hartley Act, also called the Labour-Management Relations Act, prohibited the practice of only hiring workers from unions, and gave the government the responsibility of being a mediator when disagreements between the management and unions arose (Nayab, n.d). These changes influenced the making of labor legislation like the Equal Pay Act of 1963, the Civil Rights Act in 1964, the Occupational Safety and Health Act of 1970, and the Employee Retirement Income Security Act in 1974 (Nayab, n.d). These acts amplified the importance of the HR function in organizations. In the post-World War II era of 1945-1960, personnel management focused on improving efficiencies by increasing the productivity of employees…