Michigan roof company Besides the quality of roof installation, attic ventilation impacts the effectiveness of your roofing system. Usually, the roof ventilation regulates your indoor temperatures by drawing fresh air from the environment and pushing out the moisturized or hot air from the house. An insufficient attic can harm the health of your roof, thus decreasing its lifespan. Also, a damaged roof will call for repairs or afresh installation, which would affect your savings. In most cases, excess heat and moisture are the major causes of roof damage. According to a reliable Michigan roof company, having efficient attic ventilation is very important. Below is a brief discussion on some of the proven benefits: Enhances Roof Longevity Inadequate roof installation results in the accumulation of heat and moisture in the attics. For instance, during winter, the humid air condenses on the roof and causes the formation of ice dams on the edges of your roof. These icicles damage the attics and destroy the integrity of your roof by causing the decaying of roofing materials and deck. As a result, you will…

The company’s leading digital payment platform phonepe The company’s leading digital payment platform phonepe has now expanded widely in India. It came out aa a live payment option for more than one million offline shops in the region of East. Whether it’s small stores or large scale shops, they all chose Phonepe as a digital payment platform. Over the past few years, phonepe has earned the trust of millions. If you search for the latest news, you will definitely get to see these amazing achievements of Phonepe in the search result. Phonepe has very much united its presence in east regions of the country. Phonepe is the best online payment platform for most of the people in cities like Kolkata, Ranchi, Patna, Bhubhneshwara, Bokaro, Dhanbad, etc. Bhubhneshwara leads the presence of Phonepe as it has vast network of offline shops, which is more than 80,000. Vivek Locheb, who is the head of business development of Phonepe, said that Phonepe is one of the most India’s largest platform of payment with more than 9 million merchants from all over the country.…

Gun Control Media Bias Introduction Gun control refers to any legal measures whose intention is to restrict or prevent the possession of guns, more so firearms. In the United States of America, the right to bear arms is protected by the second amendment of the US constitution. In many parts of the world, violence using guns has been an unavoidable occurrence with the public frequently witnessing numerous attacks. America has fallen a victim of this, and unless a step is taken, we will continue to lose our loved ones. Many claim that they own guns for self-defense, but this is not the case. The various shootings are occurring in schools and recreational centers, such as in clubs, are scaring. Media bias has, however, made it hard for the public to get the right informating regarding gun control.   The media plays a vital role in discussions on gun violence in the manner in which they discuss and describe issues. Through the process of framing, the media identifies and defines a problem and its cause, then offers a justified solution to…

Strategic Marketing Plan Abstract This report entails a marketing plan for Kangaroo products about the previous offerings. The report indicates the methods Kangaroo Company can use to offer new products into the market. This report contains a comprehensive marketing plan components that include company analysis on the Kangaroo current and future statuses, market analysis, as well as competitors’ analysis. The report indicates  Kangaroo’s marketing strategic plans and objectives. It shows that it can increase and offer its products in range by offering other related products such as aerobic products for its customers and set a value-based pricing technique. For the case of new offerings, it can increase other media other than commercials. It means it can pay attention to social media to promote the new products; it may also expand its business in other nations such as China and the Middle East. Apart from this, the budgeting of the financial plan has to be discussed with an intension of reviewing marketing expenses and revenues for the previous year. Execution plan and contingency plan showed thoroughly relies on Kangaroo’s senior managerial…

Southwest Airlines Environmental and Industry Analysis Introduction  Over the last 35 years, southwest airlines have adopted a low-cost passenger, point to point operational strategy.  This strategy has ensured that the southwest has been able to churn a profit consistently for the last 35 years. The airline has a market capitalization of $14 billion, and in an industry where the majority of the carriers have struggled, the airline has continued to thrive. However, the entire industry has continued to endure a harsh environment and depressed market conditions. The industry has to cope with soaring labor costs, increased fuel costs, reduction in passenger numbers, and currently, the coronavirus- which has seen some carriers canceling some of their routes. This paper attempts to perform an industry and environment analysis of Southwest Airlines Sectors of the external environment and the five forces of competition. Supplier power. To analyze the supplier power of southwest airlines, an analysis of the current ratio is required. The current ratio for 2017 was 0.70 and 0.64 for 2018.  A negative current ratio implies that the southwest is having challenges…

DIGITAL MARKETING PLAN Situation Analysis In the United States, more than 1,000 parents reported on a nationwide telephone interview that their children under the age of 6 used digital technology an average of 1.58 hours a day, played outside an average of 2.01 hours, and spent 39 minutes reading. In the study, it was found that 36% of the children lived in a house where the television was always on, 45% of the parents used TV as a means to keep their children occupied when they had relevant jobs to complete, and 27% of the children between 4 and 6 used a computer every day (Rideout, Vandewater, & Wartella, 2003). Research shows that American teenagers spend about nine hours every day on digital devices, media, and platforms (Rideout, 2018). Adults spend approximately 12 hours and 9 minutes daily either on the Internet streaming live videos or watching staff on their digital gadgets (Rideout, 2018). The trend is similar among the youth and the elderly. The given figures indicate that most human beings and children, in particular, spend a considerable amount…

Why Every Marketer Should Include AI in Their Content Marketing Strategy AI supercharges various marketing efforts, including bringing efficiency to processes and increasing market opportunities. It also helps marketers with predictive analysis, identifying customers, and improving the quality of data. EverString and Heinz Marketing conducted a study that found that although half of the B2B marketers are not using AI, they have high expectations from it. Image via EverString and Heinz Marketing But how can marketers use AI in content marketing? How can they use it to personalize engagement and improve content ROI? AI and Content Marketing Content marketing involves developing and distributing relevant content consistently to engage new customers and communicate with existing ones. Content marketing teams spend lots of time and effort on activities like finding keywords, planning topics, writing, personalizing content, and optimizing for search. They must also schedule social media posts, review analytics, and implement content insights. But what if their role was to enhance content rather than all those tasks? That’s what AI offers content marketing. Artificial Intelligence refers to machines that perform tasks requiring…

Business, Innovation, and Management I learned several lessons from this class; the most important was the start and growth of businesses. Starting and growing a business are two different things, as illustrated in the case study of Burt’s Bees Company. The business idea was attained by accident, an aspect that makes me wonder how all other companies began and grew to the advanced states they are now such as Coca-Cola, Apple, Microsoft, and Walmart, among others. The success of most of the renowned innovators and entrepreneurs, such as Steve Jobs, has a story behind their success. Numerous entrepreneurs and their capabilities greatly inspired me. The essence of growing a business begins with realizations of an idea following by the implementation of the idea. A significant aspect I understood from this course is the implications of strategy in the maintenance of businesses.  Examples of case studies provided in the lesson, such as the Burts bees, were rather inspirational; his ideas were derived from an event in his daily routine that turned his life around. I learned that the basis of innovations…

marketing concepts applied in the current business operations Chapter 5 in the textbook discusses the various marketing concepts applied in the current business operations. Marketing concepts are the strategy that firms implement to satisfy the client’s needs, increases sales, maximize profit, and beat the competition. As discussed in chapter 5, five marketing concepts are fundamental to business operations. These marketing concepts are production concept, product concept, selling concept, the marketing concept, and societal marketing concept. According to the chapter 5 textbook, the production concept is defined as production-oriented business dominated the market. In this era of production concepts, the business was concerned primarily with production, manufacturing, and efficiency issues. Firms that use the production concept have the belief that clients want products that are affordable and accessible. The production concept is based on the strategy that a company can add up the supply as it decreases its costs, and it believes in economies of scale whereby mass production can reduce expenses and maximizer profits. The second marketing concept, as discussed in chapter 5, is the product concept. This concept functions…

Based on Chang’s book (Introduction chapter) discuss what some of the important aspects of the Chinese American experience            Individuals from China brought distinctive cultural traits to America. For instance, they made the Americans realize how important education was. Through education, people and especially Americans were able to acquire certain values that triggered the economic development of the country. Moreover, the interaction between Americans and the Chinese made it possible for the Americans to learn the art of entrepreneurship. Chinese people had knowledge of business as they acted as intermediaries between producers and consumers. Chinese, on the other hand, were able to gain knowledge of politics from Americans. 2 Discuss in what way their experience was similar to other minority groups in America. Just like other minority groups in the country, Chinese immigrants suffered from racial discrimination from Native Americans. They were denied access to essential facilities such as healthcare and educational facilities. They were also denied justice in courts of law whenever they reported a case. The Chinese immigrants were even denied the right to proper housing and ended…

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