Gun Control Media Bias Introduction Gun control refers to any legal measures whose intention is to restrict or prevent the possession of guns, more so firearms. In the United States of America, the right to bear arms is protected by the second amendment of the US constitution. In many parts of the world, violence using guns has been an unavoidable occurrence with the public frequently witnessing numerous attacks. America has fallen a victim of this, and unless a step is taken, we will continue to lose our loved ones. Many claim that they own guns for self-defense, but this is not the case. The various shootings are occurring in schools and recreational centers, such as in clubs, are scaring. Media bias has, however, made it hard for the public to get the right informating regarding gun control. The media plays a vital role in discussions on gun violence in the manner in which they discuss and describe issues. Through the process of framing, the media identifies and defines a problem and its cause, then offers a justified solution to…
Southwest Airlines Environmental and Industry Analysis Introduction Over the last 35 years, southwest airlines have adopted a low-cost passenger, point to point operational strategy. This strategy has ensured that the southwest has been able to churn a profit consistently for the last 35 years. The airline has a market capitalization of $14 billion, and in an industry where the majority of the carriers have struggled, the airline has continued to thrive. However, the entire industry has continued to endure a harsh environment and depressed market conditions. The industry has to cope with soaring labor costs, increased fuel costs, reduction in passenger numbers, and currently, the coronavirus- which has seen some carriers canceling some of their routes. This paper attempts to perform an industry and environment analysis of Southwest Airlines Sectors of the external environment and the five forces of competition. Supplier power. To analyze the supplier power of southwest airlines, an analysis of the current ratio is required. The current ratio for 2017 was 0.70 and 0.64 for 2018. A negative current ratio implies that the southwest is having challenges…
DIGITAL MARKETING PLAN Situation Analysis In the United States, more than 1,000 parents reported on a nationwide telephone interview that their children under the age of 6 used digital technology an average of 1.58 hours a day, played outside an average of 2.01 hours, and spent 39 minutes reading. In the study, it was found that 36% of the children lived in a house where the television was always on, 45% of the parents used TV as a means to keep their children occupied when they had relevant jobs to complete, and 27% of the children between 4 and 6 used a computer every day (Rideout, Vandewater, & Wartella, 2003). Research shows that American teenagers spend about nine hours every day on digital devices, media, and platforms (Rideout, 2018). Adults spend approximately 12 hours and 9 minutes daily either on the Internet streaming live videos or watching staff on their digital gadgets (Rideout, 2018). The trend is similar among the youth and the elderly. The given figures indicate that most human beings and children, in particular, spend a considerable amount…
Why Every Marketer Should Include AI in Their Content Marketing Strategy AI supercharges various marketing efforts, including bringing efficiency to processes and increasing market opportunities. It also helps marketers with predictive analysis, identifying customers, and improving the quality of data. EverString and Heinz Marketing conducted a study that found that although half of the B2B marketers are not using AI, they have high expectations from it. Image via EverString and Heinz Marketing But how can marketers use AI in content marketing? How can they use it to personalize engagement and improve content ROI? AI and Content Marketing Content marketing involves developing and distributing relevant content consistently to engage new customers and communicate with existing ones. Content marketing teams spend lots of time and effort on activities like finding keywords, planning topics, writing, personalizing content, and optimizing for search. They must also schedule social media posts, review analytics, and implement content insights. But what if their role was to enhance content rather than all those tasks? That’s what AI offers content marketing. Artificial Intelligence refers to machines that perform tasks requiring…
marketing concepts applied in the current business operations Chapter 5 in the textbook discusses the various marketing concepts applied in the current business operations. Marketing concepts are the strategy that firms implement to satisfy the client’s needs, increases sales, maximize profit, and beat the competition. As discussed in chapter 5, five marketing concepts are fundamental to business operations. These marketing concepts are production concept, product concept, selling concept, the marketing concept, and societal marketing concept. According to the chapter 5 textbook, the production concept is defined as production-oriented business dominated the market. In this era of production concepts, the business was concerned primarily with production, manufacturing, and efficiency issues. Firms that use the production concept have the belief that clients want products that are affordable and accessible. The production concept is based on the strategy that a company can add up the supply as it decreases its costs, and it believes in economies of scale whereby mass production can reduce expenses and maximizer profits. The second marketing concept, as discussed in chapter 5, is the product concept. This concept functions…
Business, Innovation, and Management I learned several lessons from this class; the most important was the start and growth of businesses. Starting and growing a business are two different things, as illustrated in the case study of Burt’s Bees Company. The business idea was attained by accident, an aspect that makes me wonder how all other companies began and grew to the advanced states they are now such as Coca-Cola, Apple, Microsoft, and Walmart, among others. The success of most of the renowned innovators and entrepreneurs, such as Steve Jobs, has a story behind their success. Numerous entrepreneurs and their capabilities greatly inspired me. The essence of growing a business begins with realizations of an idea following by the implementation of the idea. A significant aspect I understood from this course is the implications of strategy in the maintenance of businesses. Examples of case studies provided in the lesson, such as the Burts bees, were rather inspirational; his ideas were derived from an event in his daily routine that turned his life around. I learned that the basis of innovations…
Based on Chang’s book (Introduction chapter) discuss what some of the important aspects of the Chinese American experience Individuals from China brought distinctive cultural traits to America. For instance, they made the Americans realize how important education was. Through education, people and especially Americans were able to acquire certain values that triggered the economic development of the country. Moreover, the interaction between Americans and the Chinese made it possible for the Americans to learn the art of entrepreneurship. Chinese people had knowledge of business as they acted as intermediaries between producers and consumers. Chinese, on the other hand, were able to gain knowledge of politics from Americans. 2 Discuss in what way their experience was similar to other minority groups in America. Just like other minority groups in the country, Chinese immigrants suffered from racial discrimination from Native Americans. They were denied access to essential facilities such as healthcare and educational facilities. They were also denied justice in courts of law whenever they reported a case. The Chinese immigrants were even denied the right to proper housing and ended…
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Management sparks within me right from my school time Management sparks within me right from my school time. Whenever and wherever either in school in my studies or while playing games, management is my favourite thing to deal with, thereby I chose to follow my passion for management and opted to graduate in Commerce while my higher studies were from the Science side. My passion for Management and Business dragged me to leave the Science side and here I am. I chose to follow my passion for Management and Business in my gap year after my higher education when I got engaged with my father in his Business and opted for Commerce stream for Bachelor’s in the year 2016. As of my interests in Management and Business, in my school time, I was head for all management activities for all types of events organised. I was awarded many times for my overall management skills. In pursuing Bachelor’s degree in Commerce, I magnetised to subjects like Financial Management, Entrepreneurship and Business Management. During my graduation, when I took classes from Dr.…
“Live your best virtues and principles in difficult/challenging times.” “Live your best virtues and principles in difficult/challenging times.” This quote means that we should stick to our values, even during trying periods when it is convenient to put them aside. As a business leader, I have learnt that virtue is what brings out the best of a person and keeps them going when things are tough. Sometimes the rigors of multifaceted projects drain my energy and discourage me, but it is self-discipline that helps me endure and succeed. It is temperance that allows me to delay fulfillment as a trade-off for greater success in the long-term. Fortitude helps me conquer the numerous trials of the corporate world: it gives me the momentum even in the face of tough situations. Strength, courage, and resilience are what give me the edge in my profession during trying times. “Lack of evidence should not derail your faith; stay focused and keep the faith.” This quote means that one should not be discouraged by the disappointments of an endeavor but should hold on and continue…