Media Analysis Proposal: The Good Doctor Season 2 Introduction The employment environment is changing drastically. The introduction of diversity in the workplace and it being advocated by human right activities has been a significant contribution to this subject. However, when it comes to actual employment, there are chances that most people with disabilities, be it mental, or physical are discriminated against and denied the opportunity to work in specific jobs. This is a breach of the call for a diverse workplace. The people tend to be discriminated against with the employer thinking that they will not do the job as accepted. This paper will argue that there is discrimination in the work environment based on disabilities and prove that it is necessary to address it. To demonstrate this, the article will use the 16th episode of “The Good Doctor season 2” tv series. The paper will focus on the current issue in the workplace and how they are affecting the work output. It will also consider the aspect and importance of a diverse workforce. Episode summary. The episode summary focused…
Marketing Strategy: Distribution Channel The most crucial concept in the production of goods and services is the identification of potential customers.The idea of distribution channels highlights means by which a producer can create an interlink between him and the final consumer. Generally, once production is done, the next criticalchallenge is the identification of the distribution channel. The choice of the delivery channel depends on the product, market, availability of intermediaries, size of the firm, and competition levels in the market. The essay will evaluate the directchannel distribution structureas a means of ensuring success in marketing strategy. The rationale for the Direct channel distribution structure In an attempt to determine the mode of marketing strategy, the producer must evaluate the necessity in terms of cost implications to the final consumer. The direct distribution channel eliminates the effect of intermediaries on the costs. Therefore, it gives the producer a competitive advantage over its competitors in the same marketing environment. Direct Marketing is preferably used as a tool for improvising business functioning since it helps in generating new business ideas due to…
Industrial rivalry A company can create a competitive advantage by including the porter five forces. The Porter five forces are an essential collection of resources that firms are keen at using based on the potential market gap that they are capable of creating within their industry. The five forces were primarily made to be used in the analysis of an industry before a company can take any action. Application of the resources in a company plays an integral role in the elevation of the companies’ position within their industry. The resources used by companies to be able to elevate their position in their industry comprise of; industrial rivalry, bargaining power, the threat of substitutes, supplier bargaining power as well as forces of new entrants into the industry. The usage of the major forces plays an instrumental role in the creation of a perfect position for a firm within the industry since it helps in the creation of competitive advantage(Hatten,2018). Hence, it is essential to include resources as part of the strategy. Industrial rivalry The position of any given company within…
Discussion Forum: Marketing A single firm in a perfectly competitive market is a price taker? True or False. Explain with examples. True. A perfectly competitive market is a hypothetical market system that is portrayed by numerous purchasers and sellers, uniform items, no exchange costs, no restrictions to entry or exit, and everyone has the ideal information about the value of goods (Hayes, 2019). A single firm is a price taker as the cost is dictated by the market, not seller, due to many sellers of the same commodity all having the complete information about the product and only a single buyer. This means no one can dictate the price to others, hence a single firm being a price taker. For example, a tomato farmer has to go with the market price as there are several other tomato farmers in the market. If the farmer sells the produce at a high price, he/she will not sell, and the tomatoes will go bad as they perish quickly, while charging less will bring losses. Therefore, the farmer has to use the cost dictated by…
Proposal for Film Analysis Paper: Joker The movie genre of superheroes and comic book adaptations has become famous, and big film houses in Hollywood like Disney and Warner Bros are making a lot of profit from the film. One of the movies I would like to conduct an analysis write up is the 2019 film The Joker. The reason why I chose the film the Joker for my final film analysis paper is that it does not conform to the standard lines of superhero films that the audiences have had the chance of viewing. Unlike superhero movies like The Avengers or Iron Man, The Joker is a film about a popular Batman villain called the Joker. The film The Joker embodies a somewhat darker tone than other comic book movies and leans towards the reality of modern-day society, and the challenges people with mental health go through. In addition to this, the main character of the film portrays the idea that anarchy is also another way for the masses to spark social change. For my final paper for film analysis,…
customer service management Introduction This report aims at reviewing the customers’ complaints for one year. Reviewing customers’ complaints is very crucial. Customer review makes the company get the reason why there is a high churn rate in their companies. Since they are high competition in the market, customers satisfactions should be met indefinitely. Quality services can achieve customers’ satisfaction with the staff. The staff can either be internal or external (those making deliveries of products to the clients). Another way to ensure that the customer satisfaction is met is when the products being sold are healthy and of good quality (Bergman & Klefsjö, 2010; Fornell, Rust & Dekimpe, 2010; Hanif, Hafeez & Riaz, 2010; Hill & Alexander, 2017). The customers will always complain when they don’t receive excellent quality services or products. To obtain customer satisfaction, the customers were allowed to fill in complaints after the purchase of the goods. The customers were allowed to complain about the staff, the products, and external service providers. The data was collected for the whole year and recorded. The data was later analyzed…
service marketing Abstract The report explains the service marketing. Marketing services is a necessary action in businesses. The report tells about service marketing and some of its concepts. Some of the ideas tackled in this report strategies applied to determine quality, marketing mix, factors which influence service marketing, types of service firms and service marketing importance. Service marketing discusses more clients because of the purpose of handling customers. Service is offered in the market specifically to meet the customer’s targets. Introduction Service marketing is a concept which is based on relationship and value. It’s operations concept which stresses on creating awareness among the customers about service supplied through promotion, positioning and other relevant tools. Service marketing is something which should be taken care of due to increasing service prominence mainly in the global economy. Marketing of services is unique due to factors like perishability, inseparability, heterogeneity and intangibility. Strategies of measuring quality There are many ways used to measure the quality and importance of service supplied. Some of the plans are explained below; Mystery Shopping Its kind of strategy…
Marketing mix Marketing mix differ in offering goods and services to the client. The 4Ps include the price, product, place and promotion. Examining each of the elements is essential to ake the company competitive. Below is analyzation on how marketing mix differs when offering product or services to the customers. Product Product nowadays can be a form of services or goods made to satisfy customer needs. The main consideration is ensuring the product produced is essential and is about market demand. Products are provided to consumers based on various requirements. Therefore, a product can be given information about service or right depending on the consumer needs in the target marketplace. It’s good for the product to be offered in a way that the main target is left satisfied with what is being provided to them. Price It’s good to assess products and services costs to match with market realities. Companies should be conscious of prices and their impacts on consumers. Some of the industries will value prices while when products or service are of low prices, most people tend to…
Impact of culture on marketing strategies in Dell Corporation Learning is an accurate depiction of people’s authentic way of life as well as their specific attributes. Culture includes the way people speak, values, style, norms, dressing style, attitude, and beliefs. Many aspects affect marketing strategies such as competition, target market; however, culture plays a crucial role in consumer preferences. For Dell to be able to market its product successfully, then it has to consider the various cultural practices from different regions and respect them. Marketing strategies have a relation to product planning and promotion to cope with quality and competition in the market (Goi, 2009). The marketing strategies include the 4ps- product, place, promotion, and price. Consumers are attracted to a product that fits in their traditions, norms, attitudes, values, and other cultural requirements. This paper will precisely discuss the role of religion and cultural variability in marketing strategies used by Dell Corporation. The first cultural aspect which Dell has to deal with in marketing its products is religion. The main religions known in the globe include Christianity, Islam, Buddhism,…
Marketing Strategy 4th P – Promotion Evidence Advertising Personal Selling Sales Promotion Public relations Digital Marketing Justification Uber Eats used the public relations marketing strategy to roll out the “Tonight I’ll be Eating” campaign back in 2017 (Bennett 2019). By featuring Australian and global personalities, the campaign was aimed at normalizing home delivery by encouraging customers to place their orders at home and leave Uber Eats with the hustle of delivering the order. The advertising and sales promotion strategies were effective at helping restaurant owners to advertise their food offerings to customers in the app. As more restaurants use the company’s services, Uber Eats records an increase in revenue. The personal selling advert was effective at promoting the food delivery services offered by the company, as the individual is depicted enjoying her food at the place of work. Finally, the Dish Society social media strategy was effective at boosting sales, as it required customers to use the code to order food for free. The $10 off deal was aimed at encouraging bulk purchases as customers would rush to take…