Company name-Amazon Inc Mission statement: The vision of Amazon is to be the earth’s most customer-centric company to a place where the people come to find out what they want to buy online. Vision statement; The vision statement of the organization is to become the best eCommerce organization in the world. Amazon’s competitors are – Walmart and eBay. Walmart Mission statement: The mission statement of Walmart is to help people around the world to save money and live better. Vision statement: The vision statement of Walmart is to make everyday life easier for busy families. eBay Mission statement: the mission statement of eBay provides a global online marketplace where anyone can trade practically, enabling them to provide economic opportunity. Vision statement: The vision statement of eBay is to become the world’s most favorite destination to discover great value and unique selection. Amazon inc prefers to become the most favorite destination for shoppers across the globe, establishing it as a customer-friendly company. On the contrary, the goal of Walmart and eBay is to become a cost-friendly organization. Moreover, unlike eBay and…
Impacts of Organizational Motivation Strategies on Employee Performance Background In any business entrepreneurship, labor is essential because it is a factor of production, just like land and capital. Employees play a critical role in business organizations; they are involved in hands-on operations in the production of goods and offering services. At the dawn of the industrial revolution, just after World War II, many people that included the baby boomers begun to settle for employment in production industries. Some companies realized that the only way that they could increase production is if the employees were motivated to work more intensively. Since then, employee motivation strategies have significantly evolved; new motivational strategies are still evident. As motivational strategies change with time, business management strategies also change. Some business organizations have not realized that some motivational strategies have little impact on employee motivation, and yet they invest a lot of money and time implementing them. Such businesses must come up with better strategic plans that will help in understanding the necessary changes in employee needs. Some of the requirements cannot be realized…
Explanatory Factor Analysis and Principal Component Analysis Similarities and differences in the exploratory factor analysis and principal component analysis Many similarities exist between the explanatory factor analysis and principal component analysis. Both tools assume that the measurement scale is interval or ratio level. Also, the explanatory factor analysis and principal component analysis agree that there is a linear relationship between observed variables and normal distribution for every observed variable. In addition, in the two analyses, every pair of observed variables enjoys a bivariate normal distribution. However, the analyses vary in many ways. First, the objective of the principal components analysis is to illuminate the majority of the total variance in as much as possible. In contrast, the goal of the explanatory factor analysis is to illuminate the correlations between the variables. Second, in explanatory factor analysis, the original values are described as linear combinations of the aspects, whereas in principal components analysis, the components are computed as linear combinations of the original variables. Third, the principal components analysis is used to decrease the data into the small number of components,…
Targeting Global Customers Any firm that intends to move its business into the global market must understand the taste and preferences of its target customers. The tastes and preferences of the consumer help the firm produce products that meet the needed of the consumer. A firm gets to understand its target customer by researching on their culture. Consumers’ culture helps the firm understand what kind of products the consumers will buy. A firm also studies on consumer buying behavior. The buying behavior of the consumer helps the firm in deciding what products to sell to the consumer and what rate. A fir also gathers information on the trending products in the global market. Through providing products that are trending, the firm succeeds in targeting its global market. A firm also succeeds in marketing its products on online sights. Firm research on sites that the current consumer visits often and markets their products in those platforms. Through marketing their products online, they reach out to more consumers, and the consumer becomes familiar with the firm products. For a firm to succeed…
Marketing Automation Marketing Automation is the new technology that propels your business into a new era of relationship-based marketing with quantifiable results. Learn how this quote proves to be truthful for your business via this blog. What is Marketing Automation? To keep ahead of your competitors, every digital marketer needs software that helps in simplifying their tasks such as engaging potential customers, fetching new ones, knowing user’s feedback, tracking key metrics- conversion rates and revenues, and so on. Marketing Automation software helps you do all this and more. But for a clear understanding of what it is – Let’s define it first. “Marketing automation is a type of software that enables companies to target customers with automated marketing messages across channels including email, websites, social media, text messages to generate sales lead.” The purpose is to remove the chaos of repetitive tasks and increase the efficiency of workflow. Features of Marketing Automation Software : Enables data analytics of a marketing campaign to drive more user engagement further. AI applications such as chatbots enable you to redirect users to your landing…
Marketing:Starbucks in Africa Question 1 One of the main features of the market is the influx of investment in major cities in South Africa. As such, locating Starbucks in Johannesburg, which is one of the posh cities in the country, has helped in increasing product sales. People from different parts of the continent shop in the city, thus, expanding its market. Secondly, the city infrastructure is also well-developed concerning roads, which have led to an increase in retail business in the region, therefore the number of customers. Question 2 Slow economic growth in South Africa poses a challenge to Starbucks. Its growth rate is characterized by a very minimal range of 0.1%. Nonetheless, the country has been experiencing inflation. The country’s currency has been trading strikes in quite low as compared to the British pound and US Dollar. As such, the consumers have less money to spend on sweeteners traded by Starbucks. Question 3 Due to inflation and slow growth rate in South Africa, Starbucks should use purchase situation analysis in their research (Longbottom, David & Lawson 115). Such will…
Media Analysis on gross violation of social values https://5050campaign.files.wordpress.com/2008/09/turkey-past-campaign.jpg?w=420&h=538 Introduction From antiquity, gender identities have always been subject to society’s constructions. By using various elements, mostly drawn from subjective opinions and ideas, society has defined and redefined gender identities. Some of these ideological identities have been propagated to maintain certain positions in society. Some have been used to demean and degrade certain genders. Over the years, without controversy, the female gender has received the greatest attention, as far as construction is concerned. These identities have made their lives difficult and despondent. Most women have suffered (and they still do) abuse and oppression on account of these constructions. Some have even been put to death on the same grounds. As such, it is unmistakable that the female gender has borne the brunt of gender identity constructions. In this paper, therefore, I will argue that, in the political arena, the societal construction of the female identity has blocked their participation in politics and reduced their democratic representations in parliament. To support my argument, I will draw my shreds of evidence from…
The Media and the Intersectional Feminism Considering the advertisement posted by Always on the Instagram wall, it an indication that the female gender is at risk of discrimination by the male-dominated gender. Girls, especially in puberty, have equal opportunity with the boys. The media has coiled advertisement culture to target women since they are the easiest prey that fall for too much propaganda. Therefore, in this essay, I will argue that the advertisement of #LikeAGirl plays upon adolescence girls about their anxieties on the changes in their bodies, their confidence and strength by conforming to the girl’s happiness as well as the propaganda which the media construct, normalize, commodify intersections through their representation. The #LikeAGirl advert stresses too much on the adolescent girl’s confidence. The main aim of the Always company launching the advert is to empower girls to what they have to do comfortably without the anxieties and challenges which come their way during this delicate stage. This is absolutely true. However, I tend to think that it is a kind of strategy that the Always Company is using…
Opportunities and Challenges of Digital Marketing in the Macro Environment To its economic environment, the H &M is a multinational clothing brand company that is not alone. A full context influences it. This background is known as the macro environment. It is made up of all the forces that drive incentives, and also present challenges to the firm. The Macro environment is composed of six various elements, which are environment, financial, political, legal, socio-cultural, and technological. The following context discusses these forces based on Hennes & Mauritz clothing brand company Political The political factors that influence marketing include foreign trade policies, tax policies, labor laws. With all systems being well strategies by the government to boost and improve marketing, with the adoption of this policy by Hennes &Mauritz will be of significance as will be protected to perform digital marketing of the product and services. Unlike past political factors that could not offer better protection, which could make it hard for the company to involve in marketing, tax policies were harsh to marketing. Not only H&M company require these protections,…
Mark Holyoake’s Oakvest Million Dollar Business. Mark Holyoake has always had an interest in closing in on an available niche on the food Industry. With specific goals like improving the standards in the food industry as well as creating a thriving long-term business, Mark achieved the vision. He became thrilled with the Industry after working as director of various seafood companies. During his terms as director, Mark garnered the much-needed skills and the technical knowhow that would prove useful later in his business venture. But one would wonder, how did he get into the business? Holyoake recognized a gap, which was the instability in Iceland and moved to create unity among the fishing groups. He had auctioned a somewhat risky venture, which brought tremendous growth and development in the business and positively impacted the lives of many natives. Known as the owner and founder of Oakvest Holdings, Mark increased his profitability through the massive purchase of Iceland Seafood International shares. Mark thrives in strategy and planning. In ten years, He had created long-term financial stability for his company by utilizing…