Presentation of Forms of Bias in Media Introduction Presentation of forms of bias in the media can be subtle and often derived through perceptions held by authors of the media. Numerous studies have examined the existence and impact of various forms of bias in society. Such forms of bias include discrimination against race, gender, sexual orientation, religion, age, or even physical able-ness. However, in carrying out studies that center of social bias, these authors bring froth ideas and perceptions that further propagate bias in society. According to Black and Stone (2005), the notion of social privilege stems from the unmerited inclusion of certain personal qualities as norms by a dominant group in society. However, the authors argue that the action of observing the element of social dominance with detachment is what results in oppression. According to Prilleltensky (2008b), the well-being of migrants, or the minority in any social setting, is value dependent on social justices and access to resources availed by society. Therefore, the existence of a migrant or minority group in society gives a new responsibility to the dominant…
Mass media and setting agendas for the public Mass media can be defined as a media technology meant for a broader audience. Deriving from its name, “mass,” which means many it is, therefore, a means that is intended to share and reach many people within the shortest time. Media is a strong tool of information, education, and entertainment and plays a critical role in disseminating information. The mass media is the most means of communication that the general public relies heavily for information. Mass media tools include radio, newspapers, television, magazine, and the internet, which covers social media platforms. Apart from educating, entertaining, and informing, the media also plays a significant role in setting agendas for the public. The media does this by creating public awareness and concern of critical and issues of public interest. The television particularly, is a strong media tool given that it combines both audio and visuals and motion, thus becoming more appealing to the audience. The tv, as a news media and as the most preferred media tool by many people, plays the role of…
currency exchange nature with its impact on importation and exportation of alpha and omega corporations Increasing globalization and heightened volatility and currency changes in exchange rates in the modern era have a significant impact on the operations and profitability of companies. Not only does the volatility in exchange rates affects multinational and large firms, but also small and medium-sized companies, with those operating only in their home countries also included. Investors should not be left out in familiarizing themselves with understanding and managing exchange rate risk due to the enormous effect it can have on their holdings, as it is also a subject of explicit significance to business owners. Travel, imports, exports, and the economy are affected by currency exchange rates. This paper discusses the currency exchange nature with its impact on importation and exportation of alpha and omega corporations. The fall of the value of the euro will be used as the primary example, how alpha and omega firms will be affected by the fall in the value of the euro. Alpha, for instance, imports its raw materials from…
The business-level strategies for the corporation Citi Group Businesses around the world have a similar goal, which is to earn profits through income and generate returns to the shareholder. To successfully achieve their aims, the corporations use different strategies, including business-level strategy and corporate-level strategy. Business level strategy concentrate on attaining customers, satisfying them, and increasing the company’s profits. On the other hand, the corporate level strategy focuses on all business units to ensure that the entire company succeeds. A company can choose to use any of the two approaches or even both in dealing with business competition. The business-level strategies for the corporation Citi Group Citibank is one of the biggest banks in America. It has a different business-level approach than other companies. The core products that the corporate banking offer includes transactions services, corporate finance services, and Treasury marketing services. Citigroup uses different business-level strategies to achieve its goal. The first one is the citizenship strategy. In the approach, stakeholders are involved in the assessment of materials. They also get involved in discussions to see how the stakeholders…
The Brewdog Company The Brewdog Company has grown from a micro-brewery to a craft beer giant, and its success is primarily attributed to its branding strategy. Branding is significant in the beer industry, which is highly fragmented but still dominated by the large multinational breweries that have over time developed due to acquisitions or mergers. With the emergence of new firms in the industry, change occurs as the beer companies such as Brewdog try to remain relevant. Also, branding is what the companies in the bear sector use to differentiate them and retain and attract customers. For instance, Brewdog is a craft brewery developed in a small garage in a small town in Scotland in 2007 by two young friends known as James Watt and Martin Dickie. Years later, what used to be a micro-brewery is valued at over two billion dollars and is a global firm with production plants in areas such as the United States, the United Kingdom, and Germany. The secret of Brewdog’s success is, without a doubt right products and, more importantly, its branding strategy. In…
Effects of Cybercrime on Social Media Cybercrime is an unlawful act originating from the use of a computer or network. In today’s world of rapid evolution technology, the internet has become part of daily life for many people. Social media has changed and improve the livelihood of society; for example, socially, and economically. Also, it has improved people’s social interaction and sharing of ideas. It makes it possible to connect and interact with friends, family, and other people wherever they are. However, the increasing number of users on social media platforms has raised an alert on security and privacy. The privacy of users’ is affected due to the emergence of cyber-criminal treating their safety. There are many crimes committed by offenders online. The most common type of cybercrime committed by offenders is fraud. It is a criminal offense where offenders deceive individuals on social media by accessing essential data. They achieved this by destroying, suppressing, or changing individual data for their unfair gain. Therefore, social media users’ data is insecure due to these unlawful activities and misleading information alter by…
Effects of Cyber Crime on the Social Media In the current world, technology use has become an essential part of life since it connects information and people from all works of life all over the globe. Cyber Crime outlined as the crime which uses the computer as a tool to perform or commit a crime or offense. On the other hand, social media is an electronic exchange of data such as Facebook, Twitter, Instagram, or even WhatsApp. For cybercrime to happen, a network and a computer must be available. According to the ICT report of 2017, it noted that there had been an 80% rise in cybercrime. Every year between the years 2013 and 2017. Therefore, this research study attempts to discuss the common cybercrimes and its impact on social media. Research indicates that cybercrime has increased so much in the world due to fast changes in technology. However, most governments, intelligence units, and organizations have started to respond to finding causes of increased cybercrime and ways to prevent its roots. The government of Kenya signed into law…
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Implementation of a digital marketing scheme Being a popular park, zoo, and resort, which is old in the market, lightning fast should be making good profits and not loses. There could be several reasons that can result in a decline in sales and a drop in profit-making for any business, including lightning fast. For instance, lightning fast may be facing challenges from its way of handling customers or the provision of similar services for a long time, which could have resulted in boredom for the customers. Also, lightning fast could have been at a bad state that needed renovation, yet nobody has handled it, or maybe the resort is too small, and customers started shifting due to that. Reasons for a fall in profitability and sales could be due to such purposes. However, there is always a solution to such problems. This paper outlines two efficient projects that lightning fast can use to retain its customers as well as increase the sales rate of the business. Implementation of a digital marketing scheme Lightning fast is a big business premise, handling…
Bosch’s Marketing Messaging, Taglines, Channels, and Commercials Column G, rows 3 – 6 of the attached spreadsheet have been filled out with information on the competitiveness of Bosch Indego’s lawnmower products. The details include the messaging, tagline, marketing channels, and links to commercials Bosch uses to market its products in Germany, Sweden, France, and the U.S. Below are briefs of the full details presented in the attached spreadsheet. Bosch’s Marketing Messaging, Taglines, Channels, and Commercials Bosch promotes its lawnmower products as beingintelligent, efficient, and equipped with “LogiCut navigation, targeted mowing, and intelligent storage” to simplify the mowing experience. Bosch’s general tagline for all websites’ garden products reads, “Perfect technology for your home and garden.” In Germany, France, and Sweden, the prevalent tagline mentions the lawn mowers, i.e., “The Bosch robotic lawn mowe“ Research findings indicate that Bosch markets its robotic lawn mowers through digital — social media channels, email marketing, Bosch blog, and influencer marketing. The company also uses print ads in consumer magazines as well as trade magazines. It also runs commercials on TV. Examples of marketing campaigns…