“What is Media?” Media is divided into two primary categories that include mass media and mass communication. Mass media involves industrial creation and distribution of movies, songs, newspapers, novels, TV shows, internet, and magazines on a large scale. On the other hand, mass communication involves the use of symbols to share information with a broad and diverse audience through several channels. Such channels may include binary computer numbers, motion pictures, and languages, among others. Media has evolved through three major eras that include written and oral, print, and electronic/digital periods. Out of the three eras, the electronic era involves a diverse and more efficient media approach. Since the media in the previous eras may still be found useful today, they do so through a process known as media convergence. Even though media has made it easier to communicate and interact despite massive distance apart, it has the challenge of fitting into some cultures based on ethics and interpretation. “Sell and Spin” Through history into contemporary marketing, advertising has evolved and is still revolving around persuasion. Therefore, one era before 1950…
Managing the Contractor-Customer Relationship Introduction Notably, for any project success, a close working relationship between client and contractor is significant since the success of any project revolves around the quality of the relationship between a client and the service provider. Also, trust and understanding between all parties is the basis of a good working relationship, and if managed correctly, it can result in a more permanent contract between all parties. Besides, proper relationship management will be beneficial to both parties for the long term, and the contractors will also be able to acquire a significant number of long-standing clients. Ethical Issues That Can Arise in Contracting Business contracts are only valid within an ethical framework that assumes contractual obligations are observed and fulfilled by most parties. Besides, the basis for an efficiently functioning economy is competing for, obtaining, and satisfying contracts ethically. Therefore, a company will lose contracts, particularly those with governments, and also waste valuable resources in legal entanglements with contractual partners seeking damages if it engages in unethical behavior (Erlandsson & Fjeld, 2017). For instance, ethical determination of…
The economic impact in Southern California by the Indian gaming industry In the United States of America, statistics by the National Indian Gaming Commission indicates that approximately 360 Indian gaming establishments are in operation. The establishments are managed and operated by 220 tribes that are recognized by the federal government. The gaming establishments offer Class 1, 2, and 3 gaming opportunities to their customers (Akee, 2015). The gaming establishment, therefore, generates substantial revenue. The Indian gaming establishments located in the eastern part of the United States make roughly 3.8 billion dollars annually. Those found in the central USA record gross income of 5.9 billion dollars annually, while those on the western part of the USA generate 4.8 billion dollars in revenue annually. The most significant segment of the revenue generated by Indian Gaming industries is from casinos located near large metropolitan areas (Akee, 2015). Additionally, 12% of the Indian gaming operators generate 65% of revenue from Indian gaming. Indian gaming operating in areas that are densely populated, such as the West Coast, primarily California, represents the fastest-growing sector of the…
Foreign Corporations Earnings and Profits E&P can be defined as a concept that provides the foundation for characterizing dividends and return of capital. It is not directly defined in the Treasury regulations and over the years, has taken shape through administrative guidance(Perry & Weiner, 2016). The general law, however, is that a foreign company’s income should not be taxed unless it pays a dividend to its shareholders in the United States. This benefit of the United States deferring federal taxation of foreign company’s income until the companies pay a dividend to the shareholders in the United States is referred to as U.S tax deferral (Hines, 2009). A foreign company is defined when more than half of the company’s stock is owned by shareholders in the United States. A shareholder in the United States, on the other hand, is an individual who owns at least ten percent of the total voting power in the company. The concept of deferral is essential, particularly to the corporations because the United States government provides an enabling, tax-free environment for the companies to grow. It…
Design and Customer Experience Description of the experience Customer experience refers to the complete perception of the customer with your brand or business. It is how things are done that impact the perception of our customers hence influencing their decision to keep coming back for more. It, therefore, remains prudent that excellent customer experience is the key ingredient to success. Good customer experience is very advantageous to the business in the sense that it promotes better positive reviews and hence, repeat customs. There is minimal colliding with the customers through returns and complaints. The main benefits of good customer experience include increased customer loyalty, positive reviews and recommendations, and increased satisfaction of the customers (Ahmed et al., 2014). Any business model benefits a lot from a good customer experience. For instance, when customers subscribe to any given business, that business will enjoy a reduced churn and increased retention. Increased repeat customers and reduced returns, the services offered tend to gain recommendations while lowering on the complaints. Application of the servicescape and service-profit chain to the experience. Servicescape refers to the…
How DeltaX Provides Quality Zero Party Data To Customer Brands The new era of privacy has made it difficult for marketers and advertising agencies to maintain relationships with consumers. Numerous studies have established that consumers do not like to feel like they are targets of a specific brand or a company’s product. They love having a certain degree of personalization when it comes to marketing the ads they receive. The reality today is that marketing companies have found ways to connect with their consumers’ devices such as mobile phones and are collecting their data on how they make their purchases or their internet use. This is done without the consent of consumers or considering the consequences on privacy or the impact it will have. However, though an efficient marketing strategy, the information collected is not always correct, and consumers end up being spammed with ads they have no interest in. Marketers also direct their product ads to the wrong audience. In light of recent data scandals and privacy legislation sweeping the globe, the marketing and advertising sector is set to…
Offering a Monthly Theme Day and Improving Employee Recognition of the Company In my opinion, the changes in policies and the implementation of new approaches for the organization will ensure better productivity. One of the strategies that I would suggest is the implementation of the monthly theme day and improvement of employee recognition of the company. In the workplace, there are millions of theme dates that we can celebrate. Theme days include dressing in red and blue in some days, third-person Thursdays, where people can refer to themselves as the third person and having an entire month dedicated to a specific topic, business, culture, or customer service. Theme months will ensure that our organization fosters a continuous improvement mindset, which will enable the creation of traditions that will make our organization culture stronger, including the development of better working habits, and adding some fun to the workplace (Hennekam & Bennett, 2017). Some of the few ideas that can enable us to get started include assigning each of the company’s values to a particular month, then challenging all employees to live…
The Analysis of the Impacts of the Mass Media, Crime, and Justice There is a relationship that exists between the mass media, crime, and justice, and, it is a relevant issue in American society and has attracted a lot of research and speculations. The two cannot thrive well without each other. The mass media affords sources of entertainment and news, which makes it a resource for the mass media. The mass media reach a majority of audiences, which includes policymakers and citizens, which makes it a useful resource for the criminal justice department and its attendants judicial and organizations that enforce the law. The legal system must have the authority that comes from the desires of the citizens who grants it the powers, a process that the mass media can comfortably necessitate (Guastaferro, 2013). This dependency relation between crime, justice, and the mass media has both negative and positive effects such that in a way they facilitate the process of justice and in other scenarios, they motivate Americans to involve in crimes since some of the mass media, for instance,…
Union Carbide Corporation Question one There are various parties involved in the massive loss of human life in the union carbide corporation accident. The disgruntled workers in the Union Carbide Corporation and its supervisors took part in the development of strategies to cover the accident situation. A decision made by the plant management seemed to be somewhat dangerous since it caused layers of events leading to the tragedy. The Indian government is responsible for the loss since it took part in pressuring the corporation to minimise their importation of the chemical products (Scheberle, 2018). By doing this, the government forced the firm to manufacture dangerous and toxic isocyanate, a methyl product. The company was supposed to import the product instead of producing it. The person responsible for the entire firm should also have located the firm far away from civilisation. It means that the firm should have been constructed in an industrial zone free from the members of the public. The decision of the company’s management in the storage of MIC products in large quantities instead of using small tanks…
Advantages of Guerilla Marketing for Small Businesses Introduction Guerilla marketing is a strategic advertisement plan that is meant to produce paramount results by using marketing tactics that are unconventional and low in cost. Guerilla marketing is similar to guerilla warfare in that it uses ambush and sabotage tactics in the marketing industry. The aim of this strategy is to capture the consumers’ interest at a memorable and personal level by creating a valuable and indelible impression. Furthermore, this strategy requires high imagination and is mostly employed by small businesses and big businesses in a few cases to complement existing marketing strategies. Therefore, guerilla marketing is the most ideal for small businesses that desire to reach a large audience and make an impact. Benefits of Guerilla Marketing for Small Businesses One of the advantages of Guerilla marketing is the low cost involved. A good example is when a company uses a few employees to make a quick promotional video for a Facebook or Youtube ad instead of hiring a professional team to do the same (Elena et al, 5). Marketing campaigns…