Hypothesis 1: Lack of Customer Service Efficiency is directly correlated to the declining sales of Apple Inc. The first hypothesis created the assumption that company sales are interdependent with the before and after-sale customer service. Therefore, in-depth research was conducted to determine the verity of the assumption and support or disapprove the correlation in equal measures. The rate of customer service efficiency was rated on the grounds of how the company handles after-sale services its customers, and also how the customer service team responds to customer needs. Even though there has been an age-old notion regarding the fact at hand, research revealed that there is just but a trace of correlation between Apple company sales and customer service efficiency (Vallaster, 512). Therefore, the findings automatically dismissed the postulation that there is a correlation between company sales and customer service efficiency regarding Apple Inc. The findings, however, state that despite the minimal effect of the relationship, there is a danger decline in sales resulting from poor customer service on large scale parameters. Evidence can be drawn from the perception of a…

THE BLUE SWEATER BOOK REVIEW The Blue Sweater an inspiring book by Jacqueline Novogratz, which addresses severe development issues through the writer’s personal life experiences and adventures. The book brings out new ideas, innovations, and strategies that solve the global problem concerning poverty, which even charitable organizations have not adequately addressed it. It shows how compassionate actions that are done by someone can have a significant impact on the needy. Jacqueline left her lucrative profession in international banking. She went on a mission to have a firsthand understanding of poverty and, after that, develop a workable solution to empower underprivileged communities in the world (Novogratz, 2010). The story behind the title of the book is impressive because, in chapter 1, Jacqueline recounts her blue sweater, which was a gift she valued and treasured while she was still back at home in Virginia. When she grew, and the sweater could no longer fit her, she disposes it and thinks that she will never see it again. Surprisingly, Jacqueline saw the same garment ten years later when in Rwanda. It happened one…

MICROFINANCE IN DEVELOPING COUNTRIES Introduction             According to the World Bank, approximately 1.4 billion people across the world live on less than one dollar a day. These individuals are faced with abject poverty and suffering (World Bank, 2009a). Available literature indicates different effective programs that have been developed to deal with poverty. One of the strategies is microfinance, which is seen as an effective tool in combating paucity. This is because microfinance requires minimal investment and can serve unfortunate people, unlike traditional banks. Microfinance refers to financial services that are mainly offered to low-income households. Microfinance institutions mainly give these services. In the past few years, many developing countries have established microfinance institutions (MFIs). MFIs are crucial since they are a source of capital for people who are unable to access loans from banks. Loans provided by microfinance institutions help individuals to start small-scale businesses and generate income (Cai, 2016). Income made is crucial in ensuring the reduction of poverty in developing nations. The establishment of microfinance institutions has enabled millions of people across developing countries to have access to…

Strategic Plan of Coca Cola Company Executive Summary of Coca Cola Coca Cola Company has a history of being the leading company in good corporate citizens around the globe for more than 100 years. The Coca Cola system has an excellent global scale that the company is executing in a considerably localized manner, proving it crucial to steer the economic development, empower the communities, and preserve and protect the environment where the Coca Cola Company is doing its business. The company is now facing many threats in the current markets since the market is ever-changing. The company is facing the regulatory changes of the market, the social and economic changes, and market-driven changes. The company will use the SWOT analysis approach to provide an insight into the environment. The external analysis of the company helps in understanding the situation of the industry. Internal review of the company helps the company to know the internal capabilities. The strategic plan will address the strategies the company will undertake to retain its customers in more than 200 countries, and the way the company…

Importance of Technology in Tourism and Event Entrepreneurship Introduction Definition of ICT and Entrepreneurship The term ICT is an acronym that refers to Information Communication Technologies, which are the technologies that focus on accessing information through telecommunications. The communication technologies include wireless networks, the Internet, cell phones, and other mediums of communications (Tech-terms 2010). Hayes (2019) defines entrepreneurship as the process that involves designing, launching, and running a new business that is initially a small business by an entrepreneur. Importance of Technology in Tourism and Event Entrepreneurship Tourism economy has transformed digitally, and it is now embracing information Communication technology where tourism-oriented companies such as travel agencies, hotels, rental agencies, tour operators, and cruisers experience the growth effect (Januszewska, Jaremen, & Nawrocka, 2015). Integrating information communication technologies with Tourism and event sector has been of great importance since both areas contain high value chain where the creations, collection, retrieval, and storage activities are the main activities in the tourism enterprises (Januszewska, Jaremen, & Nawrocka, 2015,  Parker 2019). Most tourism and event sector has transformed the consumer decision-making process into an…

Molson Coors Brewing Company A decision is an important aspect of real-life. In an organization, managers are tasked to make appropriate decisions for the success of the organization since management failure to make proper decisions hurt the organization and its stakeholders. The paper discusses the importance of decision making, strategic and organization decision, decisions making methods, and sales forecasting. Throughout the Molson Brewing Company has been discussed concerning decision making.  Also, the paper provides the dynamics of the brewery industry. Finally, the article offers the assumptions and recommendations concerning the future development of Molson Brewing Company. Importance of Effective Decision Making to an Organization Decision-Making occurs where the management has to select a course of action among several alternatives to achieve the organizational goal. The success of the company relies heavily on the decisions adopted by the management. Managers to make effective decisions should have knowledge, expertise, and capability in achieving the organization’s goals.  The importance of effective decision-making includes achievement of the firm’s goals, selection of the best alternative, employee motivation, better utilization of resources, monitoring of managerial performance,…

Effects of Globalization of Economic Growth and Development in Australia and China Introduction Globalization can be described as the free movement of goods, services and people around the world. The globalization process is by interaction and integration of among people, companies and governments of different nations. the interaction and integration are fueled by economic needs where countries depend on each other for maximum economic growth. Currently, globalization is aided by information technology whereby people all over the world can transact business easily without having to meet physically. This essay is going to look at different areas that globalization has impacted on in relation to Australia and China. Economic Growth-Sustainability Before globalization, Australian economy was stunted. Australia has abundant resources that cannot be fully utilized by Australian people. Before globalization in Australia, these resources were of little importance because they did not generate any income. This lack of extra income in Australia resulted in stagnated economic growth. The case of China was different form Australia in that China had limited resources and an abundance of citizens. However, this still led to…

ConocoPhillips Oil Company Strategic Plan Company background ConocoPhillips is a leading oil company based in Huston, Texas. The operations of the company involve finding and producing oil and natural gas as well as transporting and marketing their products (ConocoPhillips, 2019). The vision of the ConocoPhillips oil company is to produce refined oil and gas safely and responsibly. In their mission statement, the ConocoPhillips oil company ensures that no matter the environment, the essence of their company and core values do not change. SWOT analysis The major strength of the ConocoPhillips oil company is an extensive geographic presence (Management paradise, 2010). As the fifth largest private energy corporation in the world, their services have extended to many countries around the globe. The biggest weakness of the ConocoPhillips oil company is a negative public perception. It is a weakness because it hinders efficient service delivery. The increase in demand for natural gas in North America is a big opportunity for ConocoPhillips. The increasing environmental regulations is a significant threat to the ConocoPhillips oil company. Long-term objectives According to John (2006), strategic planning…

Marketing Strategy The effectiveness of a research study largely relies on the right sampling technique employed. The choice of a research method also determines the sampling method that can respond to the procedures of the research method. It is prudent to choose a sampling method that provides all participants an equal chance of participating in the research study. Sampling techniques include simple random sampling, stratified sampling, and systematic sampling techniques. I would propose to use a simple random sampling technique for this research study. A simple random sampling technique is more effective because it provides the entire target population an opportunity to be selected for the study. Unbiased selection of the businesspersons in Baltimore is vital in collecting the relevant and impartial views about the number of machines their companies can buy. A simple random sampling method would ensure that all businesses are represented in this survey. Besides the simple random sampling technique, it is also possible to use a stratified sampling technique, where the researcher identifies a cohort of people within the target population to represent the whole population. …

MEASURING CUSTOMER SERVICES, DELTA AIRLINES In the current business environment customer delight has moved to another level, a level that implies giving the customers not only what they need but also going the extra mile of surprising them with what they may not be expecting. The extra miles are also referred to as “WOW” factors because they surprise customers when received. Constant improvement on customer delight has been the major focus of Delta Airlines. There are several examples of Delta Airline Company providing valuable customer services. Steve Denning (2011) expressed his experience with airline organizations relishing their customers as opposed to focusing on making money. In his experience, he has compared two major airline companies, US Airways and Delta Airlines which are the two main competitors in the air transport industry. His initial experience was on the US Airways which he had booked to fly to Seattle but due to weather conditions the flight delayed and ended up missing his connecting flight. Under such a frustration he called the customer service agent but was informed that it was out of…

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