Entrepreneur Project According to Invernizzi et al. (2017), an entrepreneur is a creative and innovative person who identifies a business opportunity and takes risks to venture into the business with a primary goal of making a profit. Select an entrepreneur and Create a list of ten (10) questions that you will use to interview the entrepreneur In this case, I have chosen to interview a small business entrepreneur who has just started a mini supermarket. The list of the questions are: What are the advantages and disadvantages of being an entrepreneur? How do you think you and your business fit into the small business economy? What is your vision? How do you solve the challenges you come across? Where do you see the future of this business in the next five years? How do you ensure that customers get good services? How do you manage your employees? How do you make your business shine over your competitors? What prompted you into this business? Is your business worth taking risks for? Answers for the interview Being an entrepreneur has numerous advantages,…
Loyal Customer Worksheet Select a brand in which you are familiar and/or are a loyal consumer (This will be the basis for future assignments). Cite all outside sources according to APA formatting guidelines. Complete the following chart in 90- to 175- words: Brand Colgate Why was this brand selected? I selected the Colgate Brand because I am very familiar with it, not forgetting being a very loyal consumer. Also, Colgate is one of the most trusted brands that have gained and maintained a positive public reputation. Besides, the brand is creatively designed, thus making it very appealing to prospective as well as potential consumers. Also, the product is made up of distinctive ingredients, thus making it offer differentiating benefits to its uses, fulfilling its brand promise. Moreover, the brand was chosen due to its nice brand image and strength as well. The product has unique features that best suits and satisfies all dental needs. It is also crucial to note that the Colgate brand is succeeding with…
Customer Relationship Management plan Long term customer relationship is built on the action that salesperson take and manifest itself whenever there is a trust from the customers. To build trust, one must show a high level of professionalism, care and integrity. Mostly salespersons show care by listening carefully to customers and showing them they are essential. However, for international Waters salespersons does the opposite and keeps on over-promising the customers following the high competition witness. Such broken promises have been facilitating undermining of the customer’s trust leading to poor long term customer relationship. This paper looks forward to fixing such flaws meant by the salesperson and improve client retention. The following goals shall be put in place. Firstly the creation of a special team that will be focused on improving customer engagement by the end of April 2020. Secondly, implement a self-services system by the end of the year. Also, improve the customer feedback system in a duration of three months. Expose the salespersons to a one month course on how to interact, listen and serve the customers. Lastly, increase…
The Media Analysis and Intersectional Feminism Intersectional discrimination is a significant menace in society today. It is absurd that the media is at the forefront of encouraging this instead of eliminating it. The advert in this link https://www.youtube.com/watch?v=owGykVbfgUE is sensitizing the benefits of using “Old Spice body wash.” The masculine dark-skinned man is addressing women to compare their men, especially those who do not use old spice body wash with him who uses the product. In this essay, my argument will be based on the widespread cultural propaganda that the media engages in to normalize, commodify, and construct identities in the name of advertising, as presented by Sut Jhally. The man on the ad stresses, “Look at your man, then back to me! Then to your man, then back to me! The man is comparing himself and other men and feeling that he is better than all men. He is addressing women instead of addressing men directly. It is evident that he is choosing the female gender because, to him, women prefer men who smell good just like the old…
Space age furniture company Introduction SAC is a corporation whose primary specialty is the production of furniture. The Company ventured into the creation of furniture to ensure that various equipment and electronic gadgets such as Oven and Televisions are well held up. The company is commendable due to its specialty and success in manufacturing cabinets and tables, thus making it easier for clients who need such support furniture. Just like other manufacturing companies, Space Age Furniture gets involved in the development of products from necessary materials. The company’s products appear in diverse sizes and quality. Besides, the company produces furniture with different features regardless of its move to adopt similar operations during its production and assembling. Precisely, the Company specializes in the production of two distinctive commodities, that is, the Saturn Microwave and Gemini TV Stand. Just like most current companies, Space Age Company utilizes a computerized system, MRP, to enhance the production process. Such a system plays an essential in influencing the performance of the company since the data obtained from it is used in facilitating the decision-making process.…
The Coca-Cola Company CSR (Corporate Social Responsibility) promotes a vision for the accountability of businesses in a wide range of stakeholders beyond investors and shareholders. The primary sphere’s interests of Corporate Social Responsibility are to conserve the environment and welfare of employees, local communities, and the wider society, both today and in the future. Corporate Social Responsibility is founded on the concept that organizations cannot act as isolated financial units, operating distance from the social order. The classical views of survival and profitability and competitiveness have, to some extent, become extinct. The Coca Cola Company has wholly executed all the variables of corporate social responsibility. Although it is not a corporation that utilizes deceitful practices, it can be viewed that it pursues maximization of profits and also trusts in corporate social responsibility initiatives and the input of an organization to the success of a society. The Coca Cola Company has gone further and designed a code of ethical business conduct. The company communicates its business conduct to all concerned organizations. The Coca Cola Company is dedicated to creating sustainable communities.…
The future of Digital Marketing in a Data- Privacy World In the quest to identify potential customers and their preferences, companies have gathered data to help them execute this plan. However, business people in Europe encounter difficulties while using data collection methods (O’Reilly, 2018). As a result, there was a formation of a corporate marketing department to device appropriate strategies to counter these problems. The marketing department was to address the changes in the Data Protection Regulation, which placed the consumer as the leader in matters concerning guarding their private information. Companies across the world must seek permission from European citizens before gathering personal information. They are required to collect only the relevant data purposed to perform a particular task; also, there are limits on how to use the information (O’Reilly, 2018). Additionally, the companies should delete the data once they use it or when the owner asks them to do so. Besides, rules for a third party are even more difficult. Several marketers do not look for the data themselves instead utilize information collected by other marketers to help them…
Luke Lazarus Discusses the Role of Consulting in Today’s Business Environment Luke Lazarus is an iconic business consultant and entrepreneur based in Melbourne, Australia. He is the founder of Luke Lazarus Consulting and has made a name for himself for helping start-ups find prosperity. This celebrated consultant started his journey in the business world as an entrepreneur. At the age of 8, he set up his first business, adding more as he grew up. Thanks to his entrepreneurship prowess, all his companies have been a success. After finding success as an entrepreneur, Luke started yearning for more as he grew older. He wanted to do something more fulfilling and rewarding. This was when he ventured into business consulting to help other entrepreneurs also find success with their businesses. Recently, Luke Lazarus came out to talk about the role of consulting in today’s business environment. Here is an insight into what this high-achieving business guru spoke about.. Consulting helps entrepreneurs find their way to success Setting up a business and leading it to success is not an…
CUSTOMER SERVICE IN HEALTHCARE. (AIDET) Introduction. In the healthcare industry, it is always important to treat patients more like individuals who need medical attention than customers. Customer service in healthcare is the integral part that divides medical experts who genuinely care for the wellbeing of the patients and those who don’t. AIDET includes customer service practices that are used to improve customer service relations (Scott, 2012). This review highlights Customer service in healthcare, the importance of reviewing the topic, the study methods as well as proving a detailed review of previous thoughts about the topic. Reasons for selecting the topic. Customer service in healthcare is an interesting topic to choose from since it encompasses the ethical expectations of medical experts. One can measure the quality of healthcare services provided by customer experiences. Many patients have lost their lives or been neglected due to poor customer service at the medical institution. Observing the basic etiquette rules of Acknowledgement, Introduction, Duration, Explanation and Thank you (AIDET). They are important in the recovery of patients as it not only builds a therapeutic relationship…
New types of media and “Liveness” New types of media and “Liveness” are not published highlights, but rather progressively key categories that contribute to core ideas of how media are engaged with social implication through their provision of advantaged access to social “realities.” As Tara McPherson explains, the feeling of being at the time is improved by frequent visits to chat rooms -incorporated into focused sites and forums that are intended to blend the sites to the television programs, hence allowing computer users to connect to the television audience by suggesting conversation starters to syndicated programs. New forms of media, starting from E-Bay to Electronic -Trade to ESPN, the consistent pace of internet growth has presently holed individuals and taken them in a distracted world of scrolling, hitting and refreshing and waiting for downloads (McPherson 201). From the perspective of reasonable hypothetical examinations of TV during the 1980s, work expectation on recognizing TV from the film. It is seen that contrasts between TV and film are too extraordinary not to consider TV to be an individually unique medium. Liveness is…