INTEGRATED MARKETING STRAGTIES The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must Provide an Overview/Executive Summary of the marketing strategy. Describe the good or service and desired brand image. Describe the target market, including buyer motivations, demographics, and psychographics. Describe the overall marketing strategy, including positioning strategy versus competitors. Describe a promotions and advertising campaign that includes a desсrіption of one advertisement. Recommend and describe a Public Relations campaign. [unique_solution]Describe the use of an Internet marketing campaign, including web site and use of email. Describe a direct marketing campaign, including Customer Relationship Management. The An Integrated Marketing Strategy Final Paper Must be six…
Mercedes: History and Success Daimler AG Company manufactures Mercedes-Benz for the global market. The company is domiciled in Stuttgart, Germany, and it is famous for making luxury cars that are recognized across the world. The automobile company has existed for more than a hundred years. Its origin dates back to the 1880s when Benz Patent-Motorwagen was registered. Currently, it is taken to be a pioneer vehicle to operated using gasoline (Ausman, 2017). Besides, the distribution of the Mercedes automobiles is undertaken across the world, and the company utilizes the slogan, “the best or nothing.” Mercedes has great history because of its observation in producing quality products that have maintained the success of the company. Mercedes Benz started with the establishment of Karl Benz, which was the first vehicle run by petrol. In this case, Motorwagen, the Benz patent, was financed by Bertha Benz during the year 1886. At the end of that year, Wilheim Maybach, together with Gottlieb Daimler, changed a petrol engine stagecoach. In 1901, the first automobile was brought to the market, which was a composition of…
MANAGEMENT AND PSYCHOLOGY This assignment will allow students to continue demonstrating their ability to construct a senior quality research paper. Students will demonstrate their skills in conceiving a thought and following it through to completion. This research paper is the main objective of this course. The purpose of the paper is to select a topic or a problem that you see in society that can be approached from different interdisciplinary concentrations. For example, one student whose concentrations were education and social work demonstrated her use of education and/or social work in this research paper. You may pick a topic of your own interest (for example, social isolation of people with COVID 19), but one that is also related to your concentration in Interdisciplinary Studies. One way of accomplishing this task is to survey the topics or chapters in your previous courses and the chapters in your readings from this class. Look for a few topics of your interest and then select one that you really want to do a research on. When choosing the topic, follow the directions that have…
Level of Exchange Rates in International Business Introduction The foreign exchange of change rate is the world’s most important determiner of the countries relative, which is the critical health of the economy, which is ranked after the rates and the inflation level. A vital role is played by the exchange rates, especially to the trade of the country, which is critical for the world economy. The interest rate is influenced by factors such as exchange of the currency, level of trade, which is very essential for the free world market in the economy. Some of the most-watched, manipulated governmentally and analyzed. When the countries have a higher value, they tend to export goods at a cheaper coast ( Patel, Wang, Z. and Wei, 2019). A lower currency value tends to affects the country’s balance of exchange. Many factors are related to the relationships of trading. The trading is relative, just like other factors that do not have an order like the economic aspect. Some of the significant and world trends in the last two decades are rapid international growth in…
MEDIA INFLUENCE ON AMERICAN ELECTIONS In the 2016 Presidential election we heard plenty from all forms of media about the insurmountable lead that Hillary Clinton had over Donald Trump in the polls. With a November election looming, as late as October of 2016 Hillary had as much as a 14 point lead nationally. As we know, President Trump won and secured a commanding Electoral College victory. In a well-written and researched essay (double spaced, 500 words, 2 pages minimum), describe in detail, how such a polling fail could occur. I expect concepts and vocabulary from the book to be utilized. Discuss bias in sampling, and external and internal validity failures and checks and balances as it pertains to this topic. Discuss whether you feel that polling can ever be trusted again. Explain and support your answer. Make sure your sources are APA cited correctly.[unique_solution] Please do not plagiarize. I am well researched in this topic and will be verifying your sources, as well as checking large portions of your paper with Turnitin.com. In the 2016 Presidential election we heard plenty…
Thank You Letter for the Brand Store Jane Joy, Model. 125 Main Street, Los Angeles, CA, 13795. 555-819-117553. jane.joy@email.com. April 6, 2020 James John, The Manager, Julia Designs Brand Store. 12 Oak Street, San Diego, CA 73901. Dear Mr. John, Thank you for yet another year of excellent designer brands. I highly appreciate your company for providing its customers with brands regarding ways to be more fashionable members of the community. Because of you, people like me who have a passion for fashion have been lifted off the ground. Words can neither quantify nor qualify how helpful your brand store has shaped my professional life and my career. It has helped bring my vision to life. I am one of your first clients, and since then, your store has demonstrated its enthusiastic support to its customers. As a result, I have been able to work in numerous studios and fashion shows because the support you offer makes me feel comfortable with the direction of your brands. Your support has repeatedly played a key role in my…
The Importance Of Having A Second Source Of Income Having a second source of income is becoming more common over time in The United States, which increases the demand for having a second source of income. As the unemployment rate rises and technology takes over jobs. Some people find it too important to become entrepreneurs to be able to be in control over their income. Despite many obstacles of having your own business which can be very difficult it is still worth the effort. However, with the stock market meltdown and thousands of America’s 401k accounts that have lost significant value, has hit the Americas economy drastically. Now more than ever the need for having a second source of income is important with millions of jobs than have been lost due to the coronavirus. How are people going to pay bills? There are several different types of entrepreneurship whether it’s having your own business being a barber, rapper, investor, or even hairstylist they have goals that they’re trying to meet but they have their own individual reasons…
Logistics and Distributions Management Companies require a good flow of materials/products to avoid any case of wastage or incurring unnecessary extra cost. Hence the introduction of logistics operations in businesses. Logistics is the process of linking the supplier to the producer/company and then to the consumer. According to Christopher (2016), logistics managers meet their objectives by managing the procurement activities, storage, and monitoring movements of products within the company and later through the marketing channels to the consumer. Logistics and distribution are crucial in today’s business, noting the advancement of the technology that has opened global business networks. Hence people can now transact business from different parts of the world without physical movement. For example, a procurement manager can purchase raw materials from abroad while in the office. Hence logistics and distribution come in to bridge the gap. This paper examines how business people can coordinate logistics to enhance consumer value and principles that affect purchase decisions. According to Christopher (2016), it is high time for every business person to realize the fierce competition in the market. Additionally, consumers…
Local SEO Guide for Small Business What do we mean by local search engine optimization (SEO)? A local SEO is a method in which business promotes their services online such as restaurants, hotels, shops, chemist, fashion design etc. Every business person or anyone with a website aims at attracting huge visitors so that he can be able to sell more and also let the world know of their services. With search engine optimization, this work is made easier for the website owner since it makes the website appear the first when a user looking for same services keys in keywords like you used. The local search engine is one of the best ways you can advertise your small business and get a massive number of potential buyers across the world. More than 80% of the world’s population is online; thus, it’s easy to look for customers online. What are the critical steps to setting up your SEO? To get things done, you need to follow the following steps of keyword optimization Step 1; Local keyword research In most search engines,…
Corporation Upgrade Phase 1 ITS495 Capstone Project Assignment 3: Corporation Upgrade Phase 1 Resources Read/review the following resources for this activity: Minimum of 3 external resources Introduction Part of providing a quality portfolio is showing the prospective employer that you can address technology issues from every angle. One way to do this is to show a well-rounded approach to a systems upgrade. No matter which area of technology you choose to specialize in, there will come a time that you will need to upgrade a system. Having a document that walks you through this approach will help you in ensuring the upgrade has very little negative effect on the company. Activity Instructions You have been asked to work as the Director of IT to upgrade the computers in a small credit union from Windows XP to Windows 7 as well as upgrading the servers from standalone servers (print, active directory, file, web, and mail) to a single machine with virtual servers. This task will be separated into 5 phases to be completed individually through the next 5 weeks and a…