Impact of social media on human interactions Introduction Social media platforms such as facebook and twitter have been proven to be the most effective technology to enhance connectivity and connect people globally. A person can easily learn about another person by simply looking at his or her social media pages; the kind of updates they post, the pictures they upload and the comments they make on other people’s updates, just to mention a few. Millions of people basically interact with each other all of them at their places of comfort are it office chair desk, bed, parks, hotels and various other places. According to Marche, this cannot be termed as interaction at all, and I am afraid that I will have to say I strongly agree with him. While the thought of interacting with other people on social media might give one a feeling that they have interacted with people, made friends, and kept in touch with them through instant messaging applications and liking their pictures, it does not erase the fact that they are still in isolation, sitting all…
Marketing essentials The concepts of marketing There are different market essentials which should actually have a greater knowledge on them for better marketing activities. One should understand them fully in order for him or her to carry out those marketing activities in a good defined manner and procedure (Groucutt & Hopkins, 2015 P.45). These basic concepts of marketing include the following; Market segmentation Market differentiation Market targeting Marketing strategy 4Ps of marketing: price, product, promotion and people Market segmentation and target market selection Market segmentation is the process of dividing a large market to segments that are homogeneous. O n the other hand a segment is of the total market consisting of those customers with the same tastes and references (Kotler & Armstrong, 2013 P.69-72). There are various variables that a company can use to segment its totals market. These variables may include the following; Geographic variable: This is where the company divides its total market of customers depending on the areas they come from. The company assumes that people from the same area tend to behave in a similar…
God’s presence in the world is mediated through nature and reality Introduction Nature and reality mediates the presence of the God’s work in the current world. This is revealed openly through the deep research about the Catholic Intellectual Tradition conducted by a number of authors in their literally works. Secondly and the most significant, Gods presence in the world is depicted through his message from the biblical books written by the people who were under the influence of Holy Spirit. Actually, most of the people in the current world often wonder on how some activities happen on their own or besides the influence and expectations of a human being but the truth has it that some of these super-magic things do take place under the Gods own plans. Though some people associate most of natural and real activities in the world with the powers of common individuals or satanic influence, it is absolutely right to conclude that they are Gods-oriented. A proof to this truth is that some of the God’s prophesies in the Bible are happening today. In other…
Key factors to success in the digital segment of industry Abstract This report investigates the key factors for success of digital segment of industry. A detailed history of Eastman Kodak Company is initially outlined. The report focusses on the trends that Kodak has undergone in terms of development. On top of that, the traditional ways of operation of Kodak Company are discussed. Technological advancement on the products made by the company are outlined. Still on the content, examples of the current products that Eastman Kodak Company have been able to devise up to date are discussed. Generally, the paper focuses on the critical reasons that have enabled the company to maintain the top position in the photography industry. Introduction Eastman Kodak Company is a firm in the photography industry that has been in existence since 1880s, with a slogan which goes, ‘you press the button, we do the rest ‘Kodak Company has developed a number of processes and innovative products. A good example is creation of digital photography referred to as Dobbin 2005.This product has heated its competitors to the…
research the cybersecurity industry and identify what you perceive to be the top three trends Please revise the document I attached along with this order. The previous writer on was not successful in completing a thorough paper. Search for information that enables you to identify three top trends in my profession or field — CyberSecurity. You will then choose one issue that you discovered in your research of trends, working to craft a research question, conducting research on the issues and providing an analysis of the findings. You will research the cybersecurity industry and identify what you perceive to be the top three trends. [unique_solution]You will then develop a research question about one specific issue (it can be one of the trends) and research this issue more deeply to produce a short analytical paper on the impact of this issue on your field Several sentence structure and grammar errors – I′ve corrected a few but there are many more. The three trends discovered – but I had a hard time following which one referring to in the paragraphs. What is…
Max Weber biography Max Weber whose really names is Karl Emil Maximilian was a German sociologist, philosopher and even a political economist. He was born in the year 1864 April, 21 in Prussia. Max had knowledge on certain fields of study including the following; economics, sociology, history, law, politics and philosophy[1]. He acquired all these from the various universities in which he studied including the following the universities of Berlin, Freiburg, Heidelberg, Vienna and Munich. He had several ideas of which the ideas influenced both social research and social theories related matter. He is also among the three founders of sociology. This is so because he took a very important place in the arguing of the study of social action through means based on the individual understanding of ideas. Among his main aims was to understand the processes of rationalisationing and secularization which he associated with the rise of capitalism. He took this as a new way of thinking among the people and the community in general. He argued that this rise of capitalism was mainly influenced with the…
Advice on industry/organization management Jenna being a hardworking lady in the company should actually have given more chances in the company or even promoted but instead she is fired. This actually shows lack of ethics while dealing with employees. Due to this harassment, Jenna being an intelligent employee should go ahead and seek help from her close supervisor who well knows her commitment in the company and hence explain to him the challenges she is passing through. This may lead to the solving of the problems with the top management hence she get another chance to work for the company. I would make efforts to get reach of the head personnel of the company and talk to them on various issues concerning the matter of Jenna and also others outside the matter. Some of these issues may be as follows; the importance and working capacity of Jenna in the company, reviewing of reasons and process followed to fire Jenna out of the company and how the top management should be involved in knowing the performance of employees. This will…
Insurance industry Insurance can be defined as a contract accompanied by a policy, in which an individual or organization transfers its potential risk of financial loss to an insurance company that obligates to compensate the insured upon the occurrence of the insured risk. The parties involved are the insured and the insurance company (Cummins & Weiss, 2013). The insured is a person or an organization which seeks for financial protection of its property with an insurance company. The insured is compensated when the risk insured against occurs. On the other hand, an insurance company is a legalized body that takes an obligation of compensating the insured an equal amount of the loss in case of the risk insured occurs. It is also called the insurer. From the individual point of view, insurance contract is based on life and property compensation. A person or organization expects to be compensated just in case the risk involved occurs (Dipert, 2013). One can take insurance against loss of his life or property. Basically, society understands insurance as a financial risk management tool in…
With the rise of ride-sharing services (i.e., Uber and Lyft), car rental companies are losing customers today. Use the information from the case and conduct your own research to discuss the following: What should Enterprise do in this competitive market? (Hint: Enterprise′s competitive advantage) 1. Identify and summarize the key marketing strategy issues. 2. Evaluate the key issues. 3. Propose solutions/make thorough recommendations on how the issues should be handled. 4. Justify your solutions. 5. You should apply marketing concepts/theories introduced in this course or you find from external sources. Case write-ups should be 3 – 5 pages not including cover page and reference page, double spaced, 12 font size in Times New Roman. Please submit it in MS Word format.[unique_solution] With the rise of ride-sharing services (i.e., Uber and Lyft), car rental companies are losing customers today. Use the information from the case and conduct your own research to discuss the following: What should Enterprise do in this competitive market? (Hint: Enterprise′s competitive advantage) 1. Identify and summarize the key marketing strategy issues. 2. Evaluate the key issues. 3.…
McDonald’s strategy and global expansion through customer and brand loyalty in japan Introduction Problem Statement For most multinational companies, going to international markets is the norm. An internationalization strategy is necessary, especially with globalization. According to Khan (2017), globalization has brought with it both opportunities and challenges. The opportunities from globalization are about the liberalization of markets, substantial bringing down the barriers of entry. All these have therefore made the entry to foreign markets for these MNCs relatively easier. On the flip side, it has increased competition for the MNCs in their home markets, leading to stagnation or even reduction in profits. McDonald’s is one of the multinational companies which has a presence both in the USA and abroad. McDonald’s has always been on a global expansion strategy, looking to penetrate new markets. Its market expansion strategy is mostly helped by the company’s strong brand, which has, in turn, led to an increase in customer loyalty. Over the years, however, it has also faced stagnation in some of these international markets, with no growth in sales, profit, or market share.…